Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. Doing so would be as close to a free lunch in marketing as there is.

Advertising 195

Advertising Advertising Marketing How To 195

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. But 2021 begs a different question: How do you develop a great email newsletter? Damn near every marketer uses email as a marketing channel. ” Turns out, a lot of marketers are feeling like Dante.

How To 142

How To Content Marketing Banking Advertising 142

Cision

JULY 25, 2017

Learn how HARO can boost your brand’s story, download our tip sheet: HARO Best Practices for Journalists, Bloggers and Brand Communicators. Nick Bell is the VP of Marketing Communications at Cision. The post How to Growth Hack a Successful Backlink Strategy appeared first on Cision.

Strategy 257

Strategy How To SEO Engineering 257

Sword and the Script

APRIL 18, 2023

million B2B professionals that downloaded and engaged content on its syndication and leadgen platform. In the process of downloading content, the company also polled 38,000 respondents to ask about the buying process throughout 2022. It’s Q2 right now – so take a good look at your downloads.

B2B 144

B2B Study Consumer Report 144

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. If any of those reasons sound like a path you’d like to take, let’s now talk about how to create and then market your ebook. How to Promote Your eBook. Click Here.

eBook 219

eBook How To Writing Community 219

PR 20/20

JANUARY 6, 2023

You can also add these keywords to your existing website content to help boost its search engine ranking. We recommend incorporating keyword research into your content marketing plan to ensure everything on your website resonates with your audiences. But how can you get started? Create a marketing strategy that matters.

Engineering 86

Engineering SEO How To Resources 86

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 27% said they don’t know how.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Beyond PR

MAY 17, 2016

Learn more about Plan in How to Map Marketing Content for Multichannel Promotion. DO: At this point, you’re ready to execute your content promotion. Determine which paid, earned, owned and social channels you’re going to use and the best ways to format your content across each channel. Content optimization.

Content Marketing 74

Content Marketing How To Marketing Analytics 74

Cision

JULY 6, 2017

Leads help you better understand how many people are interested in your information, and tell you some specifics that may help you produce better future content for your engaged audience. How to Collect Quality Leads for Your Blog. The post How to Get Quality Leads on Your Blog appeared first on Cision.

Blogging 168

Blogging How To Privacy Mobile 168

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

NOVEMBER 7, 2016

To understand how to create a proper hierarchy, we need to know what type of default HTML heading our posts have. Get more tips for crafting, sharing and repurposing your content with Cision’s white paper The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification.

How To 308

How To Tools SEO System 308

Onclusive

DECEMBER 28, 2021

How well does your executive team understand how to leverage PR? Another 20% said that they get their budget as part of the marketing budgeting process, and 15% review their PR metrics and results with the C-suite every quarter: In this blog post, we’ve covered the top five questions asked during our webinars.

Industry 221

Industry Crisis Management Measurement Data 221

Beyond PR

MARCH 18, 2016

The latest press release from the self-proclaimed “Spring Ambassador” offers tips and tricks on how to make the perfect Easter basket. will help audiences immediately identify your brand every time they encounter your content. Take the time to plan content that is authentic and memorable. And why not?

Content Marketing 40

Content Marketing How To Marketing Case Study 40

Marketwired

MAY 3, 2016

Create roundups: Repackage all your cobblestones — and any other related, relevant content you may have –into a roundup that may serve as a how-to guide. Get it into the hands of your influencers: Influencers are the key players that can help spread your content to the right audiences.

How To 100

How To eBook Content Marketing Social Media 100

The Resolution Blog

MAY 17, 2017

PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. How can PR agencies compete? Does your client’s website sell products or offer downloadable content? Find out how your work affected this. With better measurement.

How To 120

How To Measurement Financial Report 120

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Read on to see how Cathy navigates the digital landscape to cultivate change at CMI. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR 20/20

JANUARY 17, 2023

From CMS Wire : "Instead of pushing them through a cascading sequence that metaphorically resembles movement through a funnel, Forrester said, businesses must now figure out how to entice them down the road.". Find out what they do and don't like on your site and how they interact with current content offerings.

Strategy 52

Strategy How To Technology B2B 52

Sword and the Script

MARCH 26, 2024

Lastly, “29% can link sales leads back to specific pieces of thought-leadership content.” Comment: Measurement is always the Achilles heel of marketing, but some aren’t even trying. Engagement metrics like downloads (whether gated or ungated ), reads and time-on-page (for html or dynamic formats) are good interim metrics.

Leadership 127

Leadership B2B Study Survey 127

The Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. 92% of marketers claim that social media marketing is important for their business. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics.

Social Media 279

Social Media Strategy Pinterest Media 279

ReimaginePR

AUGUST 22, 2016

Your brand story should be inherent in all of your message, from printed marketing materials to social media posts, and everywhere in between. Be sure to download our list of do’s and don’ts for your brand story. The post How to Turn Your Personal Story Into a Compelling Brand appeared first on ReimaginePr.com.

Brand 156

Brand Branding How To Storytelling 156

Cision

AUGUST 22, 2015

With 63 percent of listeners using mobile devices to download and access podcasts, submitting your podcast to a mobile-friendly directory like iTunes, Stitcher or Spotify is a must. Also make sure your RSS feed header includes one of your designated keywords – it’s a lot harder to change once you’ve created and added it to your feed.

How To 120

How To SEO Mobile YouTube 120

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 75

How To Content Marketing Conference Analytics 75

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. So Alexa recently indulged my questions about the challenges product managers face and how we can work better together. When a brand offers a range of products, some may get lost in the marketing shuffle. “To Step 4: Collaborate on content.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Cision

SEPTEMBER 26, 2016

Alternatives: Search for how to dictate with Cortana for Microsoft products, or dictation with the other AIs. Get more tips for crafting, sharing and repurposing your content with Cision’s white paper The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification.

Tools 120

Tools How To SEO Writing 120

Sword and the Script

JUNE 9, 2020

When you know them, you’ll naturally know how to be relevant. It’s a metric that tells you how many views a given article actually had. It doesn’t take a lot of money, but it does take making the case for budget and learning how to use these advertising tools effectively. That’s what content marketing is all about.

Media Relations 110

Media Relations Media Survey Pitching 110

Cision

OCTOBER 14, 2016

Get more tips that will breathe life back into your marketing campaigns by downloading Aligning Strategic Communications with Business Goals. This information can help guide you in future campaigns and keep you from making mistakes like you did with the ones that died a horrible death.

Marketing 120

Marketing How To Measurement Analytics 120

Prohibition

DECEMBER 30, 2018

Gone are the days of LinkedIn as merely a networking site, it is now a content platform bursting with professionals and brands eager to share their thoughts and insights. But when using LinkedIn for a B2B marketing campaign, where do you start? How to choose the right LinkedIn approach for your business?

LinkedIn 67

LinkedIn B2B How To Marketing 67

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. Download Cision’s white paper The Earned Media Domino Effect and learn how to coordinate content that drives conversations across channels.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

APRIL 25, 2015

Want to stand out with standout content? Get our free “Outside-The-Box Content Marketing for PR” white paper now! Measurement can often be the toughest part of any content marketing campaign. How many people downloaded the podcast? How many people heard the CTA during and asked for a demo?

Film 120

Film Content Marketing Analytics Measurement 120

ZudePR

MAY 20, 2015

There are 19 contributors (including me) and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO). You can download a #PRstack ebook PDF here and the chapters will all be shared as blog posts each day over the next three weeks. He blogs too.

eBook 60

eBook Tools How To Case Study 60

Beyond PR

AUGUST 17, 2016

Do you have content marketing material that you can’t wait to share with them? Once you have a clear motivation ( I want people to buy my new product; I have a white paper that I want people to download ; etc.), you’re ready to figure out how to sell that to your audience. Is there something you want customers to buy?

How To 40

How To Real Estate LinkedIn Content Marketing 40

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable.

Product Launch 40

Product Launch Marketing How To B2C 40

Beyond PR

JUNE 22, 2016

Curiosity is key to all content marketing success, and you can’t underestimate the importance of promotion and distribution. Download Why Content Marketing’s Really a Question of Marketing Your Content and learn how to reach the right people with the content you’ve invested time and money into.

How To 76

How To Marketing Instagram Social Media 76

Prohibition

FEBRUARY 2, 2023

Wondering how to make your social media ads work? Are you unsure how to improve sales without taking massive risks? In fact, you’re one of the millions of businesses currently trying to grasp the IoS update and how it’s strangled ad performance. Confused as to why your Instagram campaigns don’t convert? We hear you.

Social Media 62

Social Media Media Advertising Advertising 62

Sword and the Script

JUNE 8, 2021

The key, just like content marketing , is to approach webinars as a marketing program and produce them on a regular cadence. Provide polls and downloads to drive engagement. ON24 says “70% of all webinars in 2020 offered resources for attendees to download or engage with.” Need help with marketing or PR?

Survey 92

Survey B2B Report Video 92