Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. There will be a glut of AI-generated content as well.

Writing 192

Writing Communications Marketing B2B 192

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears. The nature of this pandemic is such that there is no shortage of frightening news.

Media 111

Media Analytics Healthcare Crisis 111

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Having access to real-time media monitoring allows EKA to provide clients with instant news. ” What are Your Favorite PR Trends?

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

JANUARY 29, 2021

What began as a health crisis has now turned into an economic one. As is true with every crisis, this crisis, too, presents an opportunity for businesses with a strong digital backbone. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Brand 135

Brand Branding How To Radio 135

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Want to make standout content?

Trends 120

Trends Mobile Web System 120

Burrelles Fresh Ideas

JANUARY 23, 2024

This is especially important when you’re dealing with a PR crisis relating to a breach of core brand values. Find out how Burrelles helps brands and agencies with media monitoring and analysis. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

Technology 77

Technology Training Data Consumer 77

Sword and the Script

JUNE 25, 2016

Also see: In Content Marketing, Marketers Might be Losing Their Way. What Your Customers Think About Content Marketing. The daily time people spend w/ #digital media remains flat as content grows https://t.co/SJtgPBrMry Also see: Quality Content: Devices, Sales and Crisis. Did you know?

Marketing 61

Marketing Content Marketing Energy Measurement 61

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Priscilla is the marketing coordinator for Critical Mention. SCHEDULE A DEMO.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. Well, the slow ‘revolution’ of content marketing has made many agencies shift gear to look at marketing automation and either managing the engines, or producing content for it.

SEO 76

SEO Engineering Google Content Marketing 76

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. Well, the slow ‘revolution’ of content marketing has made many agencies shift gear to look at marketing automation and either managing the engines, or producing content for it.

SEO 66

SEO Engineering Google Content Marketing 66

Beyond PR

JUNE 14, 2018

I realized that the client’s view of what PR was only related to what you do when you’ve got an announcement — or a crisis.” The report showed writing skills topped the list at 89 percent, for instance, while the more generic “media relations” was cited by only 63 percent. About Shane Schick.

Pitching 45

Pitching Content Marketing Ethics Course 45

Critical Mention

MARCH 17, 2022

Senior Marketing Manager, Critical Mention. Priscilla is the senior marketing manager for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Priscilla Osorio.

Social Media 144

Social Media Media SEO Instagram 144

Sword and the Script

FEBRUARY 28, 2017

Suffice to say, those editors know what’s best for their news site, but if we put the relationship between PR and media aside, I don’t think who puts pen to paper is the precise issue here. See these related posts: Marketing Strategy: The Looming Knowledge Crisis.

Leadership 60

Leadership B2B Pitching Technology 60

Critical Mention

AUGUST 20, 2020

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

MAY 13, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Communications 158

Communications Radio Sports Social Media 158

Burrelles Fresh Ideas

JANUARY 2, 2024

SELECTED PR SEO-RELATED CONTENT: 6 Digital PR Strategies to Improve Your SEO 8 Tips to Optimize Content Writing for People and Search Engines Public Relations (PR) Guide to Using SEO: Best Practices, Benefits, & More The post Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization first appeared on Burrelles.

SEO 85

SEO Mobile Engineering Ethics 85

ZudePR

JANUARY 21, 2016

Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. It was like being at digital marketing finishing school but my lecturers were world leaders in their field. Now I wanted to be the best content curator that ever walked the Earth. There are so many gems in his writing.

Digg 104

Digg SEO System Reddit 104

Critical Mention

FEBRUARY 18, 2021

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. Priscilla is the marketing manager for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO.

Media 113

Media Comparison Radio Sports 113

Critical Mention

FEBRUARY 25, 2022

Senior Marketing Manager, Critical Mention. Priscilla is the senior marketing manager for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Priscilla Osorio.

Brand 126

Brand Branding Storytelling Analytics 126

Critical Mention

SEPTEMBER 19, 2019

We’ll let Jelly Marketing answer this one for us: “ You never want your clients seeing media coverage before you – so the ability to monitor in real-time allows our team to be proactive, consistently providing real-time updates to clients on campaign progress and ensuring we’re ahead of the game. SCHEDULE A DEMO.

Agency 79

Agency Marketing Media SEO 79

Critical Mention

DECEMBER 10, 2021

Senior Marketing Manager, Critical Mention. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Priscilla Osorio. SCHEDULE A DEMO.

Radio 116

Radio Instagram Analytics Mobile 116

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. Clay Morgan , Writer and Consultant, Morgan Media, Inc.

Marketing 189

Marketing Content Marketing Data Social Media 189

Critical Mention

NOVEMBER 22, 2019

A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media. Why Your Brand Needs Earned Media Monitoring. Priscilla is the marketing coordinator for Critical Mention. SCHEDULE A DEMO.

Radio 104

Radio Media Newspapers Sports 104

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Write and distribute press releases. Speech writing.

Publicity 48

Publicity Advertising Advertising Tools 48

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. Take notes (yes, write in your book).

Digital PR 60

Digital PR SEO Small Business Blogging 60

Solo PR Pro

SEPTEMBER 16, 2014

For example, one month we may be very focused on media relations, the next month we’re providing support for an event and the following month we might be working on a content marketing campaign.As Turns out, a crisis situation had unfolded and they wanted to talk about how to respond to the media inquiry.

Skype 77

Skype Transportation eBook Twitter 77

Critical Mention

MAY 7, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Media 113

Media Radio Television Sports 113

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. We are after all forever students of marketing. Those categories are: Content marketing statistics.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Critical Mention

NOVEMBER 5, 2019

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Social Media 105

Social Media Media Customer Service Radio 105

Garrett Public Relations

DECEMBER 5, 2019

As we in communications and marketing look ahead to 2020, what can we expect? The post 20 Influencers Predict What Lies Ahead for Communicators in 2020 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. It’s the end of the decade – and what a decade it’s been. Here’s what they predict. 2020 […].

Communications 188

Communications Marketing Publicity Small Business 188

Critical Mention

OCTOBER 29, 2019

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

DECEMBER 13, 2019

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

NOVEMBER 13, 2019

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Publicity 74

Publicity Employee Analysis Radio 74

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. You’re probably not going to ask AI what to do when you’re facing a really nuanced crisis,” Linda said. The post Is AI a threat or benefit to marketers and communicators? The job is too dependent on human elements that can’t be copied.

Communications 97

Communications Marketing Pitching Technology 97

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. I have two blogs—a food blog and a marketing/PR blog. But I’m usually neglecting my marketing blog to write for other websites. Maris Callahan is the director of public relations for Donuts Inc.

Blogging 282

Blogging Case Study Social Media Instagram 282

Burrelles Fresh Ideas

JUNE 27, 2023

When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). Earned media is the lifeblood of media relations, a core component of public relations. Press releases are multipurpose, multifunctional documents.

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. After months of planning, research, writing, and design, your new B2B research report is set to launch. But there’s more you can do to help your content marketing plan surpass your expectations for success.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40