PR 20/20

SEPTEMBER 29, 2022

C ontrary to many marketers’ beliefs, B2B (business to business) content doesn’t have to be boring. Creative content should be a key element of your marketing strategy as it has the power to build trust, gain new customers, and convert them to leads. Be as creative as possible. In fact, it shouldn’t be.

B2B 61

B2B Creativity Content Marketing Measurement 61

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. If your content can’t be indexed and found online, you’re wasting time and money. Use keywords.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

MaccaPR

MARCH 18, 2015

Moderated by Maccabee''s Social Media Director Christina Milanowski, the panel discussions featured content marketing all-stars: Angela Dalton , Content Strategist and Senior Marketing Planner, General Mills – Tablespoon.com. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. To get on a customer’s radar, product managers first need the buy-in of marketing, sales and other internal audiences,” explains Alexa. “We If these sound familiar to what you face as a marketer, you’re not alone. The answer: Together.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

NOVEMBER 15, 2022

You finally get the paper published – gated or ungated – and boom marketing is onto the next thing. The next paper, or webinar, or downloadable that, you of cource, need done yesterday. Ninety percent of the time, marketing doesn’t do a good job of amplifying its content. Because marketing doesn’t have time.

B2B 78

B2B eBook Survey Report 78

Cision

AUGUST 15, 2015

With smartphones, particularly the iPhone, it is easy to download and consume episodes, and awareness of the audio content medium has doubled since 2006. Brands should leverage podcasting in their content marketing strategies, especially if they want to engage a loyal audience.

Tools 120

Tools Skype Software Content Marketing 120

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. Yet if you have ever needed an image for a social or content post and found ( literally ) the perfect image only to discover that the license is restrictive or vague, you understand how frustrating finding stock images can be. ” 22. .” ” 22.

Engineering 120

Engineering Creativity Google Community 120

Cision

AUGUST 29, 2015

Downloads & Listeners. Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy. Use downloads as a benchmarking tool, but remember that the total number of monthly downloads is dependent on how often you publish episodes and attract new subscribers.

Measurement 120

Measurement Airlines Advertising Advertising 120

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. Download #prStack now. His creativity is out of this world so we’re taking notes! We love [link].

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Can your agency bring big ideas and execute? Talk to Us

eBook 71

eBook Exercises Employee SEO 71

Prohibition

FEBRUARY 2, 2023

We can, but it takes work, strategic and creative thinking, and commitment – which we can support with. This pop-up would appear on all of your externally downloaded apps that aren’t native to an Apple device. But, fear not, we do have the answers. What happened after the IoS update? Before the IoS 14.5

Social Media 62

Social Media Media Advertising Advertising 62

Cision

AUGUST 22, 2015

With 63 percent of listeners using mobile devices to download and access podcasts, submitting your podcast to a mobile-friendly directory like iTunes, Stitcher or Spotify is a must. Additionally, look into acquiring a Creative Commons license so others properly attribute your content when referenced elsewhere.

How To 120

How To SEO Mobile YouTube 120

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content. photography), ‘dot-guru (.guru)

Trends 120

Trends Leadership Small Business Analytics 120

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Implement viral marketing tactics. ” – Henry Ford.

How To 198

How To Real Estate Web Case Study 198

ISEBOX

FEBRUARY 26, 2016

With a website you can present the content, but it usually can’t be downloaded and usually takes months to build, and typically has a hefty price tag. The other alternative, a pharmaceutical multimedia news release, provides decent download capabilities, but otherwise, it’s a one-time single page campaign. Ready to launch?

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. Image Sources: Nike , Kuno Creative. Ah, hubris.

Blogging 48

Blogging Creativity Agency Mobile 48

Sword and the Script

FEBRUARY 15, 2020

Just 12% are optimizing their content for voice search, even though Google reported in 2016 that 20% of searches are made by a voice interface. The full report covers a lot of ground and it is available for download with registration. 3) How marketing is organizing to tackle goals and challenges. layers of management.

Study 78

Study Marketing Brand Branding 78

Sword and the Script

JUNE 26, 2018

I recall downloading them to an iTunes application on a desktop and then transferring them to a device via USB. She also has the occasional author too: Embrace Revenue Responsibility With ‘Full Funnel Marketing’: Author Matt Heinz. What Does It Take to Implement Content Marketing Effectively in B2B?

Marketing 84

Marketing B2B Interviews Content Marketing 84

The Resolution Blog

OCTOBER 4, 2019

This means it goes hand in hand with content marketing, where the goal is to pull visitors to a site through thoughtful, insightful, and educational content. Not only should we see more emphasis on measurement in the future, but we’re also likely to see even more creative ways PRs can leverage paid and editorial PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Contently - Strategy

SEPTEMBER 10, 2020

We weren’t sitting there thinking like, “Okay, we need to get a million downloads or a million subscribers in the first year.” And if we do that, the traffic, the plays, the downloads, all that will come.” What role has content marketing played for you at LiveIntent?

Brand 71

Brand Branding Marketing Facebook 71

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. The 20 most engaging types of content. Don’t miss out download now.

Tools 136

Tools Publicity SEO Measurement 136

Critical Mention

JUNE 22, 2017

.” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. In recent years, content has become more readily available thanks to the Internet. You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

.” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. In recent years, content has become more readily available thanks to the Internet. You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora.

Film 60

Film Print Creativity Internal 60

Sword and the Script

MAY 11, 2019

registrations, subscriptions and downloads) and these sessions lasted 33% longer. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML]. Why Content Marketing and Public Relations Need Each Other. 3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML ]. * * *.

Study 138

Study Media Relations Media Measurement 138

Beyond PR

APRIL 19, 2018

Download our free guide, How to Succeed With Influencer Marketing! Jay Baer: Raise your hand if you’re having trouble getting eyeballs on your content marketing. More content is being created than ever before by more companies. See, many marketers, not you necessarily, but many are lazy.

Video 63

Video Marketing Creativity Consumer 63

Rock the Status Quo

SEPTEMBER 9, 2014

#PRProChat — Ruth Carter (@rbcarter) September 4, 2014 It’s a common misunderstanding that is perpetuated, at least in part, by the fact that many creative commons images only require attribution of the images source to be used in a public or even commercial manner. Agencies Content Marketing Social Media'

Blogging 194

Blogging Agency Social Media Content Marketing 194

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. Robert Rose, Chief Strategy Officer, Content Marketing Institute. However, the visuals have to be creative and well-designed and executed. 59% od companies surveyed late last year say hiring of content marketing is imminent.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Marketwired

FEBRUARY 23, 2016

Canva does an incredible job empowering everyone to be creative. Everyone agrees that visual content is a major media trend that will continue to have prominence. social shares, blog sign ups, whitepaper downloads, demo requests). Try it out. I promise you’ll be glad you did. Setting up specific Goals in GA can do this.

Tools 125

Tools Analytics Software B2C 125

Cision

AUGUST 27, 2015

More than 60 percent of podcast episodes were downloaded on mobile devices, a 20 percentage point jump from 2012. Why should your brand consider adding podcasts to your content marketing strategy? Turner said podcasts better enable people to have emotional responses to our content. Warm up your interviewee.

Skype 120

Skype Interviews Software Mobile 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Polaris

NOVEMBER 24, 2014

If you’re a marketer or business owner with limited experience working with marketing and PR agencies, or you’re unhappy with an existing partner, read on for 5 steps to help you hire the right marketing and PR firm to help build your business. It’s not appropriate to request creative ideas on spec. Public Relations'

Marketing 168

Marketing Policies Agency eBook 168

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Cision

APRIL 6, 2016

Anyone can download a template for free and fill it with invalidated assumptions that do little to enlighten the content creation process. There is really no excuse to stick with lackluster content that rubs people the wrong way or leaves them disinterested. 3 Content Marketing Wins with Buyer Personas.

How To 120

How To Tools Viral Exercises 120