Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. Disclosure: LiveIntent is a Contently customer.). We weren’t sitting there thinking like, “Okay, we need to get a million downloads or a million subscribers in the first year.”

Brand 71

Brand Branding Marketing Facebook 71

Shift Communications

DECEMBER 15, 2015

You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. But Vine is great for: • Quick how-tos, including recipes if you’re a food-related brand.

Brand 60

Brand Branding Film YouTube 60

Beyond PR

AUGUST 3, 2016

And accomplishing both of these things hangs on the strength of another relationship: The relationship between marketers and product managers. When product and marketing teams are aligned, brands can take their product launches to the next level — inspiring customers to adopt, support, and even advocate for a new product.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Cision

AUGUST 29, 2015

Currently, brands like Acura, GE, Delta Airlines, Lexus and Prudential have shown confidence in the platform by purchasing advertising, but to keep its advertisers Slate will have to show the true performance of its podcasts. Podcasts are a tricky medium to quantify, but that doesn’t mean your brand should avoid metrics altogether.

Measurement 120

Measurement Airlines Advertising Advertising 120

Prohibition

FEBRUARY 2, 2023

We can, but it takes work, strategic and creative thinking, and commitment – which we can support with. This pop-up would appear on all of your externally downloaded apps that aren’t native to an Apple device. But, fear not, we do have the answers. What happened after the IoS update? Before the IoS 14.5

Social Media 62

Social Media Media Advertising Advertising 62

The Resolution Blog

OCTOBER 4, 2019

In our chat with Jerrid, he briefly covered his brand, Pressboard , and how they’re bridging the gap between the two different sides. It’s essentially an ad technology that allows brands to promote their earned media by paying for it. If you add some paid activity to your PR campaigns, you can really maximise the output.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. This means, if you don’t have a strong influencer marketing program set for 2017, you will be way behind. Contributor Marketing. photography), ‘dot-guru (.guru)

Trends 120

Trends Leadership Small Business Analytics 120

Cision

AUGUST 22, 2015

What others once considered a hobby has developed into the perfect method for brands hoping to reach an increasingly busy, on-the-go audience. With 63 percent of listeners using mobile devices to download and access podcasts, submitting your podcast to a mobile-friendly directory like iTunes, Stitcher or Spotify is a must.

How To 120

How To SEO Mobile YouTube 120

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. Wadds latest Slideshare explore brand social strategy and why we should remember that the internet is a conversation.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

MAY 11, 2019

registrations, subscriptions and downloads) and these sessions lasted 33% longer. Funding is a form of validation and acquisitions signal a strategy – those things impact the market. The online newsroom has always attracted a lot of visitors – and these have always been neglected by brands. d) Online newsrooms still matter.

Study 139

Study Media Relations Media Measurement 139

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. The 20 most engaging types of content. Don’t miss out download now.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

MAY 13, 2017

Program effectiveness depends on so many variables such as the context , content, cost, industry, reach, return, trust and the more subjective attributes of quality and value. FTC warning letters aside , can brands really buy influence? In other words, what is it a brand wants an influencer to achieve?

Strategy 76

Strategy Marketing Measurement B2B 76

Beyond PR

APRIL 19, 2018

Creating awareness for a brand has always been a challenge. Today, it’s even harder because tons of content is published every second, of every day. To combat this problem, communications pros are turning towards influencer marketing to amplify their message. See, many marketers, not you necessarily, but many are lazy.

Video 63

Video Marketing Creativity Consumer 63

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. Image Sources: Nike , Kuno Creative. Ah, hubris. 7 BLOG REDESIGN TIPS.

Blogging 48

Blogging Creativity Agency Mobile 48

Polaris

NOVEMBER 24, 2014

Whether you’re running a blue-chip brand or a scrappy start-up, hiring a marketing or PR firm is a significant decision. Marketing and PR includes everything from media relations and blogger outreach to content marketing and social media, not to mention government relations, internal communication and issues management.

Marketing 168

Marketing Policies Agency eBook 168

Critical Mention

JUNE 22, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. In recent years, content has become more readily available thanks to the Internet. Under the U.S.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. In recent years, content has become more readily available thanks to the Internet. Under the U.S.

Film 60

Film Print Creativity Internal 60

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.

Product Launch 40

Product Launch Marketing How To B2C 40

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

APRIL 11, 2017

This is because good content earns your company a spot in the search index, which studies show reporters check for sources. In addition, the public nature of blogging means your brand is behind those words, which matters in attributing sources. The full report in PDF format is available for download with registration here.

Report 71

Report Media Survey Pitching 71

Beyond PR

SEPTEMBER 2, 2016

And while holiday content opens up earned media and revenue opportunities, planning all of those PR and marketing campaigns can be overwhelming. To compete with big name brands, you need to get creative. Credible content will help build audience confidence and loyalty towards your brand. Stick to quick tips.

Banking 62

Banking Retail B2B Writing 62

Sword and the Script

MAY 21, 2019

While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I The women on the brand side at Disney opened up the world to me with their smarts, fearlessness, and wicked talented.”. That experience also sparked an interest in marketing.

B2B 81

B2B Social Media Company Marketing 81

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Brand name: Your brand has authority; be sure to mention who the content is from.

Writing 40

Writing SEO Web Content Marketing 40

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. The key for marketers is to drive content discovery by the right audiences.

SEO 75

SEO Engineering Blogging Content Marketing 75

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. What’s on the horizon for digital marketing?

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

MAY 8, 2018

This is slightly lower than the overall survey response, where marketers say they spend 12% of budget on social media and expect it to increase to 20.5% Brand awareness accounts for about half of that activity (45.6%), followed by customer acquisition (32.6%) and brand promotions such as contests (29%). Creativity: 19.4%.

Survey 62

Survey B2B Marketing Mobile 62

Waxing UnLyrical

JUNE 17, 2019

This “meeting in the middle” approach is a great opportunity for smaller brands looking to boost their presence in a slightly upgraded way. When you download video files into editing software that gives you better text features, you lose the time value that MoShow so expertly delivers. The text features are limited within the app.

Video 40

Video LinkedIn Tools Software 40

Beyond PR

APRIL 21, 2016

Abiding by the best practices of modern content marketing, you need to include a visual with every piece of content your brand distributes. Depending on the scope of your content production and distribution strategy, that can quickly add up to a lot of graphics. subscription or pay-as-you-go). Aim for authenticity.

How To 40

How To Pinterest Tools Technology 40

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. What must also be kept in mind is that creativity and innovation don’t come in a vacuum.

How To 198

How To Real Estate Web Case Study 198

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? Top of funnel: Content to build awareness.

Case Study 101

Case Study Marketing Study Content Marketing 101

Cision

AUGUST 15, 2015

With smartphones, particularly the iPhone, it is easy to download and consume episodes, and awareness of the audio content medium has doubled since 2006. Brands should leverage podcasting in their content marketing strategies, especially if they want to engage a loyal audience.

Tools 120

Tools Skype Software Content Marketing 120

Sword and the Script

NOVEMBER 10, 2020

When things don’t perform as desired the narrative becomes “marketing sucks.”. “It’s It’s ridiculous, the constraints that most marketers are dealing with,” said Maureen Blandford , vice president of Marketing for Community Brands, in the report. “I But everyone thinks they can do marketing.”.

B2B 142

B2B Marketing Survey Case Study 142

Sword and the Script

JUNE 26, 2018

I recall downloading them to an iTunes application on a desktop and then transferring them to a device via USB. She also has the occasional author too: Embrace Revenue Responsibility With ‘Full Funnel Marketing’: Author Matt Heinz. What Does It Take to Implement Content Marketing Effectively in B2B?

Marketing 85

Marketing B2B Interviews Content Marketing 85

Cision

AUGUST 27, 2015

More than 60 percent of podcast episodes were downloaded on mobile devices, a 20 percentage point jump from 2012. Why should your brand consider adding podcasts to your content marketing strategy? Turner said podcasts better enable people to have emotional responses to our content. Warm up your interviewee.

Skype 120

Skype Interviews Software Mobile 120