Sword and the Script

NOVEMBER 15, 2022

You finally get the paper published – gated or ungated – and boom marketing is onto the next thing. The next paper, or webinar, or downloadable that, you of cource, need done yesterday. Ninety percent of the time, marketing doesn’t do a good job of amplifying its content. Because marketing doesn’t have time.

B2B 78

B2B eBook Survey Report 78

The Resolution Blog

OCTOBER 4, 2019

The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed. However, Jerrid claims the less obvious difference (and a major advantage) of paid media is the ability to measure it. Advertising is also learning from PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. To get on a customer’s radar, product managers first need the buy-in of marketing, sales and other internal audiences,” explains Alexa. “We If these sound familiar to what you face as a marketer, you’re not alone. The answer: Together.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Why Content Marketing and Public Relations Need Each Other.

Study 139

Study Media Relations Media Measurement 139

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo.

Tools 136

Tools Publicity SEO Measurement 136

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. Download #prStack now. Automated insight from excel spreadsheets?

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

MAY 13, 2017

3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. that she penned for Simply Measured : “A prospect might attend a webinar, watch videos, or download more content.

Strategy 76

Strategy Marketing Measurement B2B 76

Sword and the Script

FEBRUARY 15, 2020

43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. Content production to grow 25%. “58% 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. 3) How marketing is organizing to tackle goals and challenges.

Study 78

Study Marketing Brand Branding 78

Shift Communications

DECEMBER 15, 2015

One study reveals that the largest group within the estimated 40 million users who have downloaded the app is those who are ages 18-20. If you have a clear creative vision for Vines that can be planned and filmed in one sitting, the platform is for you. Do you like to measure? What are your goals?

Brand 60

Brand Branding Film YouTube 60

Critical Mention

JUNE 22, 2017

.” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. In recent years, content has become more readily available thanks to the Internet. The Internet makes it super-simple to use content with just a click. Sharing content safely.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

.” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. In recent years, content has become more readily available thanks to the Internet. The Internet makes it super-simple to use content with just a click. Sharing content safely.

Film 60

Film Print Creativity Internal 60

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. Image Sources: Nike , Kuno Creative. Ah, hubris.

Blogging 48

Blogging Creativity Agency Mobile 48

Polaris

NOVEMBER 24, 2014

If you’re a marketer or business owner with limited experience working with marketing and PR agencies, or you’re unhappy with an existing partner, read on for 5 steps to help you hire the right marketing and PR firm to help build your business. Question them on the approach they take to measuring results.

Marketing 168

Marketing Policies Agency eBook 168

Cision

APRIL 6, 2015

For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. Don’t use listens to measure success. Best Practices Featured Content Marketing' .” – Stephan Dubner, author of Freakonomics. ’” – Bill Simmons.

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

APRIL 11, 2017

By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.” The full report in PDF format is available for download with registration here. Is your PR agency bringing creative ideas to the table? Give our services a try. Talk to Us!

Report 71

Report Media Survey Pitching 71

PR 20/20

JANUARY 15, 2019

Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. Software review site G2Crowd has done the work for you with an account-based marketing software review overview. Forbes: Benefit-Driven Content.

Trends 57

Trends Marketing Software Video 57

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. When you create great content for a targeted audience, you need to make sure that audience can find it.

SEO 75

SEO Engineering Blogging Content Marketing 75

Sword and the Script

MAY 8, 2018

If spending is indeed this high, I hope marketers are investing equally in strategic purposes and long-term programs such as audience building and subscribers to your content marketing platform. If you enjoyed this post, you might also like: Where and How B2B Marketing Generates Leads it Likes [Study]. Creativity: 19.4%.

Survey 62

Survey B2B Marketing Mobile 62

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Pay attention to these 12 things when writing a press release for your demand gen content.

Writing 40

Writing SEO Web Content Marketing 40

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. For me, I only do B2B, primarily technology, and I look at marketing, particularly content marketing through PR lenses. 2) Be proactive in delivering value.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

OCTOBER 1, 2016

If only have time to look at one chart, then download a copy, and turn to page 4. Overall, the study found roughly one-fifth (22%) of 1,102 B2B marketers based in North America that answered the annual survey described their content marketing as “extremely successful” or “very successful.” Not marketing.

Content Marketing 60

Content Marketing Marketing B2B Survey 60

ZudePR

JANUARY 26, 2016

Most people would give their eye teeth to work in jobs as challenging, creative, and fast-paced as ours. . If we want to be taken seriously, we have to believe in something, and that something has to be genuine; it has to be something by which we can be measured, first by ourselves and then by others. 20: On Creativity.

How To 65

How To Meeting Creativity Agency 65

Sword and the Script

NOVEMBER 10, 2020

The larger problem for marketing is a lack of process. How ideas are surfaced, agreed upon, produced, reviewed and measured all needs to be documented – and enforced with an organization-wide SLA. Do you know what fixes the “good content” debate? Marketing has to remember that everyone else in the business is busy too.

B2B 142

B2B Marketing Survey Case Study 142

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? They also know Contently gave that information to them.

Case Study 101

Case Study Marketing Study Content Marketing 101

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? What outcomes will you measure? – what do you want to measure? Leads and sales directly attributed to the performance of your content?

Strategy 72

Strategy How To Measurement Analytics 72

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15. Parts 2 and 3 will cover automating analytics and aspects of entire campaigns. All prices are per month, per user.

Publicity 70

Publicity Enterprise Analytics Tools 70

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. Inbound Marketing Kit.

Resources 40

Resources Marketing Pinterest eBook 40

Beyond PR

SEPTEMBER 13, 2016

As we examine in our measurement guide Avoid the Numbers Trap , “To bridge the gap between PR ‘outputs’ and more meaningful business ‘outcomes,’ connections need to be made to the organizations’ underlying performance data.” Content success involves more than creating more content.

Resources 40

Resources Analytics Measurement Infographics 40

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Here, we unveil the best tools designed to track, analyze, and optimize every facet of your digital PR initiatives for measurable success.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Here, we unveil the best tools designed to track, analyze, and optimize every facet of your digital PR initiatives for measurable success.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. You own a business and want to increase sales. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. He's also a world-leading web strategist, content marketer, author, and speaker. I measure my productivity and outputs in many different ways.

Writing 114

Writing Social Media SEO Blogging 114

MaccaPR

MARCH 18, 2015

Moderated by Maccabee''s Social Media Director Christina Milanowski, the panel discussions featured content marketing all-stars: Angela Dalton , Content Strategist and Senior Marketing Planner, General Mills – Tablespoon.com. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] Is Content still King?

Marketing 28

Marketing Employee Wikipedia Data 28

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. Robert Rose, Chief Strategy Officer, Content Marketing Institute. However, the visuals have to be creative and well-designed and executed. 59% od companies surveyed late last year say hiring of content marketing is imminent.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100