Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing.

Communications 52

Communications Marketing Analytics Resources 52

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony.

Survey 104

Survey Marketing B2B Content Marketing 104

Contently - Strategy

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership.

SEO 103

SEO Automotive YouTube Video 103

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. To get on a customer’s radar, product managers first need the buy-in of marketing, sales and other internal audiences,” explains Alexa. “We If these sound familiar to what you face as a marketer, you’re not alone. The answer: Together.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” They want new data, better data, and superior advice. This makes sense; compliance approvals for content marketing are a notorious challenge in the industry. Change happens a lot faster once leadership gets involved. Chen’s right.

Financial 109

Financial Banking How To Marketing 109

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. But an area PR might not be as well versed in is data and how complementary data can be to storytelling. The result?

Storytelling 40

Storytelling Data Analytics Engineering 40

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Content must be on-brand and consistent, without being overtly promotional or repetitive. Whitepapers : The heart of content marketing, whitepapers are important for awareness building , product positioning, lead generation and customer support.

Case Study 100

Case Study B2B Resources Web 100

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. Here are three others: Executive thought leadership; Influencer marketing; and. Contributor marketing. Executive Thought Leadership. Influencer Marketing.

Trends 120

Trends Leadership Small Business Analytics 120

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. A data-driven Tech PR strategy can help to create a strong presence in the media and reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 102

Survey Report Media B2B 102

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Direct Deploy: Engaging Content Marketing.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Solo PR Pro

NOVEMBER 17, 2015

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets.

Creativity 40

Creativity Public Affairs Policies Survey 40

Sword and the Script

JANUARY 3, 2023

Sales data: In some cases, PR practitioners may track sales data to see if there is a correlation between PR efforts and increased sales. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

AUGUST 19, 2017

Yet on the other, businesses want more CMO creativity , personalization, and customer engagement, which are things that are hard to scale successfully. So, how, exactly, can top marketers pull that off? 1) CMO job responsibilities and leadership attributes. Marketing without Authority is Marketing without Accountability.

Leadership 62

Leadership Study Analytics Survey 62

Sword and the Script

DECEMBER 30, 2017

A Data-Driven Answer for B2B]. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. 3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML].

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Does it include thought leadership? Measuring the impact of marketing and PR is notoriously difficult. Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. Disclosure: LiveIntent is a Contently customer.). What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy.

Brand 71

Brand Branding Marketing Facebook 71

Sword and the Script

AUGUST 25, 2015

The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests. Content marketing is maturing slowly and steadily.

Survey 60

Survey Content Marketing Report Corporate 60

Cision

APRIL 8, 2015

In general, the passive voice takes the reader out of the action, and makes the content less appealing. Use appealing data. Example: ‘When Nurses Unite: A call for leadership and advocacy in nursing.’”. Image: Phillip Capper ( Creative Commons ). Best Practices Featured Content Marketing press releases'

Writing 120

Writing Retail Content Marketing Groups 120

Sword and the Script

JANUARY 17, 2017

Twitter has long been a marketing favorite, but its growth prospects have been questioned. The company has swapped out leadership, it’s bleeding talent (and institutional knowledge) and the CEO has asked the community for improvement suggestions. The Future of Marketing and PR with AI. If not, give our services a try.

Twitter 60

Twitter Marketing Study Tools 60

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. On the flip side, technology and the ability to analyze data on big scales has opened new possibilities. In one sense, it’s not new.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

JANUARY 10, 2017

Don’t miss these posts: B2B Customers Want Thought Leadership. A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property. However, there’s been a steady stream of data over the last couple years indicating long form content has grown increasingly important.

Survey 60

Survey Blogging Corporate Analytics 60

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Technology and data have supercharged consumer expectations for a personalized, connected experience. More Human Marketing Services. Change management.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 20, 2022

A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing. I also believe savvy content marketers are going to pay more attention to distribution – the who and how of content consumption.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

SEPTEMBER 24, 2016

The Struggle is Real in B2B Content Marketing [UML]. Marketing ROI: You Can’t Buy a Beer with an MQL [UML]. To have a clear conversation with me Richard the consumer – you would have to process huge amounts of data. Does your B2B PR machine bring creative ideas? In the creative domain, humans still dominate.

Marketing 60

Marketing Creativity B2B Ethics 60

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Communications Conversations

SEPTEMBER 15, 2020

But, I’ve always tried to use and develop lists that are interesting, built on editorial curiosity and based on a mix of background and analysis (and sometimes, data). Kristina was doing content strategy before it was even a thing (at least, in the modern-day content marketing sense). She’s talented.

Agency 78

Agency Trends Social Media Local 78

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. The biannual survey queried 341 senior marketers about an array of topics including budget. Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3% in the last 12 months; Senior marketers expect marketing budgets to grow 8.7%

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

MAY 8, 2018

It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve.

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6. .”

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 107

Content Marketing B2B Study Marketing 107

Onclusive

OCTOBER 3, 2017

More data has been created in the past two years than in the entire previous history of the human race. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Marketing agencies often look and sound the same. 6) Seek Systems for Success. Produce measurable results.

Agency 40

Agency Marketing Financial System 40