Onclusive
APRIL 12, 2018
Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function. We are fortunate to have a CEO that believes in marketing and communications.
Deirdre Breakenridge
FEBRUARY 23, 2015
Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Play to their ego. Guest Post PR 2.0
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Cision
APRIL 20, 2015
Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. You could develop content to entertain and never sell, but what if people really want to buy from you?
Sword and the Script
DECEMBER 20, 2016
There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. Some see them as fun and a break from the usual content routine. Here are my predictions for PR , content marketing and social media ; one each. 1) Predictions for PR in 2017.
Sword and the Script
DECEMBER 6, 2016
Repurposing is built in content disruption. It produces a better return on content investments. Whatever your process is for sharing content on the web, content that’s been effectively repurposed provides the opportunity to run through the process again. Most B2B marketing organizations don’t do this enough.
Prohibition
JULY 14, 2017
Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?
Sword and the Script
OCTOBER 27, 2015
Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W.
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