Sword and the Script

NOVEMBER 4, 2014

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. Time hacks – crisis PR demands speed. The company is getting accolades from other reputable marketers. If there was a way to plan that — marketers would!

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

ImPRessions - Crenshaw Communications

JUNE 29, 2020

It’s even more important to connect with customers about intangibles – what a business values and prioritizes as employers and corporate citizens. The crisis threatens the survival of many smaller businesses, so everyone is rooting for recovery. In times of crisis, change, or transition, leadership is critically important.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Communications Conversations

APRIL 25, 2023

” The site goes on to direct you to content that discusses significant crisis situations in Oatly’s past including massive lawsuits, global boycotts and advertisements that virtually offended everyone. How many times have we seen companies hide behind corporate PR statements when bad things happen? ” Smart.

Case Study 88

Case Study Crisis Study Instagram 88

Onclusive

JUNE 23, 2022

Our head of marketing asked us to package PR data on a quarterly basis for all regional executives, and this regional data is shared to help guide marketing plans. Marketers have become experts at aligning their objectives to business goals, which typically boil down to revenue targets.

Strategy 195

Strategy Marketing Measurement eBook 195

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

SEPTEMBER 22, 2015

If there was an overlooked crisis comms story to bruising expose The New York Times published on Amazon , it was the impact Nick Ciubotariu’s rebuttal on LinkedIn had on the story. Unfortunately many corporate communicators, still play a role as brand cop, policing up activity online. by Frank Strong.

Employee 60

Employee Crisis Crisis Communications LinkedIn 60

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Eventually, and thankfully, DEI will be expected and not a marketing point. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Lines between what constitutes PR and content marketing continue to blur. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”.

Communications 120

Communications Crisis Internal International 120

Critical Mention

OCTOBER 25, 2021

But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 162

Media Fashion Television Radio 162

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. If you want to change corporate culture, focus your efforts on executives, customers and employees.

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

DECEMBER 31, 2016

3) The Facebook Frozen Frog and Fodder for Content Marketing. PR is the best-kept secret in content marketing. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. 6) Survey says PR Best Positioned to Manage Corporate Social Media. 2) Unscripted Marketing Links: Moms, Lead Forms and Long Form.

Blogging 103

Blogging Content Marketing B2B Social Media 103

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Deirdre Breakenridge

APRIL 17, 2017

The site has 5,000 agencies and consultant profiles in areas including crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography, and video. Listing & Search are Free. See more articles on our Insights Blog.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. For some, it conjures up imagery of “advertorials” and “sponsored content.” ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism.

Journalism 148

Journalism Brand Branding Interviews 148

Sword and the Script

JUNE 30, 2020

While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels. However, in times of business stress and crisis, PR will find itself working more closely with executive leaders. Separate in large organizations. Unbundle PR.

Report 116

Report Publicity Survey B2B 116

Sword and the Script

MAY 17, 2016

The survey matches my own experience and I believe represents a substantial evolution to the classic corporate media relations program. The results are precisely why PR should embrace content marketing. What Does Content Marketing have to do with PR? Press releases. Is it perfect?

Survey 64

Survey Report Content Marketing Pitching 64

Presspage

MAY 31, 2023

By understanding their needs and emotions, corporate comms teams can create narratives that evoke empathy, inspire action, and establish a deep connection with the audience. Strategic management of content distribution and publication is also crucial. Crafting impactful messages is another key aspect of brand narrative control.

Brand 78

Brand Branding Storytelling Software 78

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. 3) The Future of Marketing Looks More like Public Relations.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

JANUARY 3, 2023

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm.

Interviews 98

Interviews Publicity Technology Social Media 98

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

MARCH 21, 2017

But there’s a characteristic that often goes missing in marketing that counts for a lot more: passion. I was reminded of this in reading a piece by Chris Brogan called Nobody Reads Your Corporate Blog Because It’s Boring. In Content Marketing, Marketers Might be Losing Their Way. We know, like and trust passion.

Marketing 63

Marketing B2B Corporate Survey 63

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” “Reputation management and crisis communications is something our firm is continually engaged in. ” What are Your Favorite PR Trends?

Communications 81

Communications Crisis Communications Media Crisis 81

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing?

SMB 77

SMB Case Study Social Media Nonprofit 77

Prohibition

AUGUST 4, 2021

SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts. Social Media Marketing/Management involves: Social listening. Steering users to positive content. Blogs – personal, professional, corporate, etc. Owned Media.

Reputation 62

Reputation Brand Branding SEO 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Bianchi Biz Blog

APRIL 26, 2021

Michael has experience from more than 150 communication projects (stock exchanges, Investor Relations, M&A, crisis) so far in his career. Justus has built his experience from working on various investor relations and corporate communications projects. Justus Fischer, Consultant, cometis AG.

Automotive 95

Automotive Study Report Transportation 95

Sword and the Script

JANUARY 5, 2016

Related Content Worth Checking Out. One Bold Content Marketing Prediction for 2016. PR is the Best Kept Secret in Effective Content Marketing. In Content Marketing, Marketers Might be Losing Their Way. A comedy out of crisis communications. Unchaining channel content. .

Banking 60

Banking Marketing Wireless Advertising 60

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process.

Government 69

Government Measurement Groups Corporate 69

Critical Mention

FEBRUARY 25, 2022

The best way to identify your core audience is through data such as audience values, publicity values, user analytics, session analytics and additional metrics that hone in on who’s interacting most with your content. If your content is spread throughout a global scale, you should be able to track and analyze mentions by country.

Brand 126

Brand Branding Storytelling Analytics 126

Cision

MAY 2, 2016

What this media consumption shift caused is a shift in how publishers view content marketing. Termed “distributed content” ( a term coined by BuzzFeed ), this is a strategy of content distribution that no longer relies on native websites to host and distribute content. Apple News. Conclusion.

Mobile 120

Mobile LinkedIn Facebook Google 120

Critical Mention

NOVEMBER 9, 2018

Earned social media is particularly valuable when customers share positive sentiments about a brand or an influencer decides to share or re-tweet content. Moving towards corporate social responsibility (CSR). Furthermore, earned media provides the kind of third-party validation that customers trust. Creating your own news.

Trends 106

Trends Social Media YouTube Storytelling 106

Critical Mention

MAY 7, 2020

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. Broadcast news is leading the way in disseminating news during this time. News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective.

Media 113

Media Radio Television Sports 113

Sword and the Script

AUGUST 25, 2020

It might even be a good idea to seed this with peers and build consensus before suggesting it in a team meeting (this is the secret to winning in corporate politics). Document content types. Document all the content your organization develops regularly: blog posts, press release, case studies, sales sheets, and so on.

Marketing 85

Marketing Guidelines Social Media Conference 85

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 92

Agency Trends Marketing Survey 92

Critical Mention

JUNE 10, 2020

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 104

Media Pitching Trends Resources 104

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Brand 74

Brand Branding Banking Financial 74

Waxing UnLyrical

NOVEMBER 9, 2015

How to Prevent a Social Media Crisis. Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Conference 40

Conference Internal International Leadership 40