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The 10 Best PR & Content Marketing Conferences to Attend in 2019


PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Content Marketing World. With several events throughout the year, PR News addresses a senior-level public relations and marketing audience.

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The 15 Best PR and Marketing Conferences to Attend in 2020


Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Content Marketing World. Dates: Feb 25 – 26, 2020.


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Mastering Brand Narrative Control


Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. The Essence of Brand Narrative Control Brand narrative control is the art of shaping and maintaining a cohesive and captivating storytelling strategy across various channels.

Brand 78
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. David Berkowitz , Founder, Serial Marketers. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 192
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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business


A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195
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Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in

Landis PR

Solid storytelling, writing and editing skills are still very much in demand. You’re probably not going to ask AI what to do when you’re facing a really nuanced crisis,” Linda said. The post Is AI a threat or benefit to marketers and communicators? The job is too dependent on human elements that can’t be copied.

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5 Steps to Creating a Strong Brand

Critical Mention

The best way to identify your core audience is through data such as audience values, publicity values, user analytics, session analytics and additional metrics that hone in on who’s interacting most with your content. If your content is spread throughout a global scale, you should be able to track and analyze mentions by country.

Brand 126