Contently - Strategy

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. You’ve got to hook them and drive them to action.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Agility PR Solutions

AUGUST 9, 2020

As brands and businesses continue to navigate the landscape created by the COVID crisis, it’s becoming increasingly clear that digital marketing and PR are crucial to connecting with consumers in a more digital-reliant world.

Digital PR 138

Digital PR Crisis Software Content Marketing 138

MaccaPR

JANUARY 29, 2021

That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” ” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

Agility PR Solutions

APRIL 21, 2020

New research from content marketing platform and marketing work management software firm NewsCred helps to quantify the challenges marketers are facing as it relates to the taxing coronavirus pandemic by evaluating the impact of COVID-19 on today’s leading marketing organizations.

Data 86

Data Crisis Marketing Software 86

Prohibition

DECEMBER 9, 2021

In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. How to prepare and fix a PR crisis. This is where effective PR crisis management comes in.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). All in all I loved this content marketing case study for so many reasons–many of which I’ve highlighted above.

Content Marketing 60

Content Marketing Marketing Case Study Creativity 60

Prohibition

MAY 6, 2020

Selling online during a global crisis is a whole new ball game. Despite this, marketers must rise to the challenge like never before. The secret to online marketing during such times? Get to know the answers to these questions, and you can adopt your content marketing approach accordingly. The new objective.

Content Marketing 62

Content Marketing Marketing Real Estate Strategy 62

Sword and the Script

DECEMBER 20, 2016

Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media. PR is the Best Kept Secret in Effective Content Marketing.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Onclusive

DECEMBER 6, 2019

Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Content Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. There are no best practices in a crisis. Should you raise funds or donations for those being hurt by the crisis?

Crisis 92

Crisis Marketing Healthcare Resources 92

5W PR

AUGUST 23, 2023

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Content marketing specialist Content marketing specialists create and distribute valuable content to attract and engage target audiences.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Sword and the Script

NOVEMBER 4, 2014

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. Time hacks – crisis PR demands speed. The company is getting accolades from other reputable marketers. If there was a way to plan that — marketers would!

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Agility PR Solutions

JUNE 15, 2020

As the COVID crisis drags on, consumers have become more conservative with spending and more selective on what and where to purchase—and new research from PR and content marketing firm Media Frenzy Global reveals that brands that want to remain vital need to do a better job of communicating.

Consumer 170

Consumer Brand Branding Crisis 170

Sword and the Script

NOVEMBER 8, 2016

Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.

Strategy 116

Strategy Crisis Marketing B2B 116

ImPRessions - Crenshaw Communications

JUNE 29, 2020

The crisis threatens the survival of many smaller businesses, so everyone is rooting for recovery. Some of the largest brands in the world have paused ordinary communications, which offers opportunities for smaller brands to stand up and differentiate themselves through strategic PR and marketing. PR and content offer long-term value.

Marketing 225

Marketing Leadership Crisis Healthcare 225

5W PR

MARCH 26, 2024

Content marketing Complement the PR efforts with a strong content marketing strategy. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative. Crisis communication plan Be ready for the unexpected.

B2B 78

B2B Strategy Communications Case Study 78

Sword and the Script

JANUARY 21, 2017

1) Communication Metrics: Disruption or True Crisis . There are media disruptions, and there are media crises,” according to Ashley Deibert , vice president of marketing for IQ Media. Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML]. What is Agile Marketing Again? Give our services a try.

Social Media 60

Social Media Crisis Marketing Media 60

Onclusive

DECEMBER 28, 2021

When we asked our audience which PR agency services were most relevant for their brands, the majority of responses indicated that it’s most important to get quality strategic counsel and advice from the agency (28%), followed by storytelling, content marketing and copywriting (17%) crisis management (12%) and reputation management (11%): In summary, (..)

Industry 221

Industry Crisis Management Measurement Data 221

Onclusive

FEBRUARY 2, 2021

Particularly during times of crisis or uncertainty when companies put their emphasis on the tactics they can more closely control, social media amplification and paid media activation become even more important, as does measurement of the business impact of these efforts.

Company 150

Company Enterprise Measurement Data 150

Sword and the Script

SEPTEMBER 22, 2015

If there was an overlooked crisis comms story to bruising expose The New York Times published on Amazon , it was the impact Nick Ciubotariu’s rebuttal on LinkedIn had on the story. It’s one of the primary ways, crisis communications, PR and indeed marketing have changed; all it requires is initiative. by Frank Strong.

Employee 60

Employee Crisis Crisis Communications LinkedIn 60

Communications Conversations

APRIL 25, 2023

” The site goes on to direct you to content that discusses significant crisis situations in Oatly’s past including massive lawsuits, global boycotts and advertisements that virtually offended everyone. They create a site–named fckoatly.com–that embraces all their crisis and foibles in one spot.

Case Study 88

Case Study Crisis Study Instagram 88

Burrelles Fresh Ideas

JANUARY 16, 2024

Authenticity is critical in crisis management Authenticity becomes particularly crucial in times of crisis. During a crisis, being honest and transparent is paramount. Instead of deflecting blame, authentic crisis communication acknowledges the organization’s role.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Onclusive

JUNE 23, 2022

Communicators can offer data from media monitoring, social listening, media relations and campaign measurement, while marketers can contribute the results of focus groups, customer surveys, promotions and other tactical activity. It’s also essential to have PR and marketing operations integrated when crises arise.

Strategy 195

Strategy Marketing Measurement eBook 195

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. How AI will impact the role of PR and content marketing professionals. Taking the crisis out of crisis communications.

Case Study 170

Case Study Engineering Measurement Big Data 170

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Eventually, and thankfully, DEI will be expected and not a marketing point. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Melissa Agnes

MARCH 2, 2018

As I frequently share on stage , one of the secrets to being crisis ready is to choose your lens. Being crisis ready means that when you are faced with an issue, you instinctively take a 360 degree view and analysis of the scope and impact of the situation. This was clearly an issue, not a crisis. Crisis Ready.

Crisis 140

Crisis Crisis Management Analysis Brand 140

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Lines between what constitutes PR and content marketing continue to blur. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”.

Communications 120

Communications Crisis Internal International 120

Critical Mention

OCTOBER 25, 2021

But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 162

Media Fashion Television Radio 162

B2B PR Sense

JANUARY 5, 2018

Crisis management. Content marketing. Handpicked Related Content. It is true that crisis management is a crucial part of public relations. But crisis management doesn’t just come on the scene when negative press surfaces. Social media strategy. Product launch. Speaking engagements. Influencer relations.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PR 20/20

APRIL 28, 2016

Marketers must keep up, knowing customer businesses better than they know it themselves. That’s where hacking technical content marketing comes in. Smart marketers—like talented engineers—hack their way to solutions that provide greater value and results. It’s why we conduct marketing hackathons regularly at PR 20/20.).

Content Marketing 40

Content Marketing Marketing Financial Engineering 40

Garrett Public Relations

MAY 17, 2020

Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months. The post How Can Small Businesses Prepare for the Recovery?

Small Business 203

Small Business Marketing Crisis Survey 203

Deirdre Breakenridge

MAY 13, 2019

By the time you’d detected a surge in negative sentiment, the crisis would already be well underway. Albane Flamant, Marketing Manager, US, Talkwalker. Albane is a marketing manager at Talkwalker, where she coordinates the brand presence’s in the United States, from influencer relationships to content marketing.

Training 399

Training Video Analysis Data 399

Victorious PR

APRIL 13, 2023

PR efforts such as media coverage, social media campaigns, and content marketing can help real estate companies reach a wider audience and attract new customers. Crisis Management Despite the best efforts of a real estate company, sometimes negative situations arise.

Real Estate 52

Real Estate Reputation Case Study Crisis Management 52

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Content Marketing overall is getting increasingly better at connecting actions and outcomes. Ann: Because you can be a great writer without also being a great marketer. Full report.

Interviews 104

Interviews Content Marketing Writing Journalism 104

5W PR

JANUARY 8, 2019

Here are four marketing myths that need to be debunked: Marketing Myth #1 : Content marketing is only beneficial for some businesses. Content marketing is the new buzz marketing term – and for a reason. Marketing Myth #2 : Creativity goes down the drain when working with a brand.

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

Sword and the Script

DECEMBER 31, 2016

3) The Facebook Frozen Frog and Fodder for Content Marketing. PR is the best-kept secret in content marketing. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. 2) Unscripted Marketing Links: Moms, Lead Forms and Long Form. 3) Quality Content: Devices, Sales and Crisis; Unscripted Marketing Links.

Blogging 103

Blogging Content Marketing B2B Social Media 103

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. A number of celebrities have made generous donations in the midst of the Coronavirus crisis, but the scope of Perry’s gesture and the fact that he targeted seniors for the gift helped the story explode.

Media 111

Media Analytics Healthcare Crisis 111