ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Brand advocacy will grow. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory. Here are some we’ve noticed.

Trends 185

Trends Storytelling Corporate Leadership 185

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. AM: “It was trending. Still trying to figure out where to start?

Pitching 93

Pitching Consumer Trends Viral 93

Cision

AUGUST 14, 2015

Consumers interact much differently with travel and hospitality providers now than in years past, and those providers are beginning to notice the increasing dependency on mobile devices to quickly get information. For example: 35 percent of the world’s travelers use smartphones more when traveling than at home.

Travel 120

Travel Technology Hotels Mobile 120

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. are safe for now.

Trends 119

Trends Publicity Communications Marketing 119

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 333

SEO Analysis Meeting Travel 333

NewsWhip

MARCH 15, 2024

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. Brands are now increasingly looking to identify real-time cultural trends across social media.

Data 78

Data Social Media Consumer Trends 78

NewsWhip

OCTOBER 24, 2022

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms. and the U.S.,

Data 68

Data Trends Journalism Print 68

ImPRessions - Crenshaw Communications

MARCH 17, 2016

Public relations is always changing, and technology trends are a big influence on how PR evolves. Whether your world is strictly B2B or your target audience straddles business and consumer audiences, there are some technology trends that can — and should — influence your PR and communications campaigns.

Trends 120

Trends Radio Retail Technology 120

PRSay

AUGUST 24, 2020

The COVID-19 crisis has changed how organizations market and consumers react. As digital marketing accelerates, success means finding ways to personalize messages that form connections between your client or potential customers and your brand. Brand statements need to be backed by ongoing action. in Myrtle Beach, S.C.

Communications 158

Communications Nonprofit Consumer Travel 158

5W PR

JANUARY 30, 2020

However, 5W’s 2020 Consumer Culture Report revealed 68% of Millennials would rather save their money when it comes to investing in the industry. Is it possible health and wellness brands are missing the mark on messaging to this generation? Liquid I.V., is sure to reach their many audiences. Align with a cause.

Brand 157

Brand Branding Marketing Sports 157

NewsWhip

JULY 18, 2023

This has sparked Barbiemania, causing many brands from various industries to jump on the trend and collaborate with the beloved doll. NYX x Barbie NYX , a cruelty-free American cosmetics company, has achieved a significant milestone by securing a makeup collaboration with the iconic Barbie brand.

Brand 78

Brand Branding Instagram Social Media 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. and beyond.

Marketing 306

Marketing Advertising Advertising Industry 306

Stephen Waddington

JUNE 30, 2021

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Popular applications include search, information, entertainment and travel. Data on the adoption of voice technologies by consumers is hard to find. A third of UK consumers use voice assistants daily.

Hotels 138

Hotels Travel Privacy Engineering 138

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. The Device Mesh.

Hotels 198

Hotels Mobile Travel Automotive 198

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. As with its Industry Preview, Programmatic I/O brings together people across the industry for updates on pressing issues such as the upcoming “cookiepocalypse,” privacy, CTV trends, and more.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. Brand trust isn’t discretionary. But consumer spending has continued to grow.

Comparison 296

Comparison Advertising Advertising Reputation 296

Konnect Agency

AUGUST 24, 2020

For many consumers, back-to-school truly signals the kick-off to the holiday season. In a COVID-19 landscape, this year’s competition will be especially stiff as consumers’ new lifestyles will shape holiday purchases. This year’s back-to-school season – different as that may look – is in full swing.

Trends 52

Trends Retail Consumer Banking 52

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. and beyond.

Marketing 204

Marketing Advertising Advertising Industry 204

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The client’s brand/product name (a given). Key hyperlinks to the brand/product website.

Pitching 64

Pitching Consumer How To Meeting 64

5W PR

NOVEMBER 19, 2022

Influencer marketing may not be just a passing trend for hotels. Consumers enjoy the convenience of logging into their social media accounts and getting personal recommendations from their friends, family, and social media celebrities. Hotels should take advantage of such trends so that they can remain relevant.

Hotels 88

Hotels Marketing Travel Creativity 88

Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness! while cooking s’mores on the Gas2Coal. Happy holidays! Alan Marcus.

Consumer 60

Consumer Media Analytics Travel 60

Cision

MAY 19, 2017

This week I sat down with Amanda and discussed the importance of kindness in building relationships in the industry, being hyper aware of marketing trends, and using your individuality as an organization to drive your marketing strategy. How can brands keep up? What is one thing that most brands are not doing, but should be?

Consumer 226

Consumer Trends Agency Pitching 226

Prohibition

MAY 18, 2023

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. According to Influencer Marketing hub , 82% of brands believe that the quality of customers from influencer campaigns is better than other marketing types.

Strategy 62

Strategy Marketing SEO B2C 62

NewsWhip

OCTOBER 26, 2021

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. . Brands are now increasingly looking to identify real-time cultural trends across social media.

Data 78

Data Social Media Consumer Trends 78

Beyond PR

MAY 13, 2016

In fact, as Leveraging PR to Drive Demand, Revenue & Profit Growth outlines, a few minor adjustments to your public relations strategy can move your results beyond building brand awareness to increasing web traffic, filling sales pipeline, and boosting revenue.

Travel 40

Travel Hotels Survey Consumer 40

Waxing UnLyrical

DECEMBER 4, 2018

Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend. Then, just as with journalists, we cannot expect to control what influencers do or what they say about our brand. So, what is influencer marketing?

Trends 77

Trends Marketing Real Estate Public Affairs 77

Contently - Strategy

JULY 22, 2021

But in travel? Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face? What has stayed the same?

Tourism 120

Tourism Travel Conference Crisis 120

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. The culture that brands exude is more important than ever.

Storytelling 78

Storytelling Data YouTube Strategy 78

5W PR

JULY 9, 2019

Carving out a niche market and positioning yourself as the go-to brand for a specific audience and a specific product is a great way to ensure success when selling online. The key is to identify a niche market that you feel you can master, and one that has a viable audience and group of consumers. Travelers. Remote Workers.

Marketing 79

Marketing Travel Healthcare Fashion 79

Cision

JUNE 19, 2017

As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. With technological advancements and instantaneous access to media and information, brands find themselves engaging with a less trusting consumer.

Strategy 158

Strategy Marketing Media Consumer 158

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Maybe customer research sounds daunting or time-consuming, but you can’t afford not to take this time,” she said.

B2B 137

B2B Company Survey Enterprise 137

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. What are some of the biggest PR challenges healthcare brands face?

Healthcare 266

Healthcare Analytics Agency Trends 266

Cision

AUGUST 10, 2016

Today’s consumers aren’t interested in hearing your brand shout at them. Instead, they want their voices heard first, so your brand can address their needs. Angela DeRusha, vice president of advertising services at French/West/Vaughan, believes understanding your consumers is key to effectively communicating with them.

Advertising 120

Advertising Advertising Consumer Travel 120

Cision

JUNE 2, 2017

Her background ranges from executing consumer and press launch events to media trips and appearances with celebrity spokespeople. What are the biggest PR and marketing mistakes brands make, and how can they avoid them? Before any campaign begins it’s essential to have the story, message and direction of your brand in place.

Travel 243

Travel Agency Social Media Print 243

Cision

MARCH 17, 2017

I decided to throw my hat into the ring, but instead of outfit posts, I wanted to focus on the people behind the brands, the behind-the-scenes brand development and PR strategies whose messaging created customer loyalty and demand. What are some of the biggest PR challenges fashion brands face? How can they overcome them?

Fashion 227

Fashion Travel Interviews Instagram 227

MaccaPR

JUNE 23, 2021

Here are five takeaways from the Maccabee PR agency’s recent Sharper Angle virtual event with two remarkable panelists – Leah Broeders, PR, Partnerships, Promotions and Licensing Associate Director of Post Consumer Brands and Johnna Rossbach, Senior Connected Marketing Manager with Pacific Foods. #1: 1: Leaning into the Power of PR .

Marketing 62

Marketing Retail Consumer Trends 62