NewsWhip

OCTOBER 24, 2022

Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms. Trend spotting in journalism. We do so with a lot of true talents in different sectors collaborating locally and around the world.

Data 68

Data Trends Journalism Print 68

Stephen Waddington

JUNE 30, 2021

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Popular applications include search, information, entertainment and travel. Data on the adoption of voice technologies by consumers is hard to find. A third of UK consumers use voice assistants daily. vci-2021.

Hotels 138

Hotels Travel Privacy Engineering 138

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. In the travel sector, we’re all about keeping up with innovations.

Hotels 198

Hotels Mobile Travel Automotive 198

Beyond PR

APRIL 10, 2017

Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media? Think Like a Journalist.

Travel 52

Travel Pitching How To Print 52

Contently - Strategy

JULY 22, 2021

But in travel? A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Today, Traveler spans 87 local editions across the globe.

Travel 96

Travel Hotels Storytelling Content Marketing 96

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The stylist, apparently unwilling to take no for an answer, took the piece to a local jeweler, who then created a copy of the design.

Pitching 64

Pitching Consumer How To Meeting 64

5W PR

JULY 9, 2019

The key is to identify a niche market that you feel you can master, and one that has a viable audience and group of consumers. Sustainability has become a hot topic amongst consumer culture, with almost half of US consumers saying they would “definitely” or “probably” change their habits to reduce their impact on the environment.

Marketing 79

Marketing Travel Healthcare Fashion 79

Cision

DECEMBER 22, 2016

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. What are some of the biggest PR challenges travel brands and companies face? How has the PR industry changed in relation to travel companies over the years? How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

PR in High Definition

NOVEMBER 29, 2021

Travelling across the globe, all without leaving your living room. This multinational trend is not limited to the world of Netflix streaming. People are choosing to travel without ever packing a suitcase, experiencing new cultures through their TV screens.

Film 62

Film Travel Television Local 62

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. What trends do you see growing? But I’d also seriously travel!

Communications 253

Communications Data Local Survey 253

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Presspage

AUGUST 24, 2023

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Understanding the trends and topics that matter to the target market is crucial for crafting compelling content. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push.

Storytelling 78

Storytelling Data YouTube Strategy 78

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns.

Healthcare 266

Healthcare Analytics Agency Trends 266

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers.

Automotive 245

Automotive Resources Strategy Consumer 245

Shift Communications

AUGUST 30, 2016

When a consumer need is being met for the first time or a business has transformed in order to improve revenues or change the world. Provide a proprietary consumer insight that has not be shared or reported on before. We are constantly monitoring the news in search of trending topics. Create Hyper-Local Relevance.

Healthcare 79

Healthcare Local Fashion Trends 79

Cision

APRIL 2, 2015

Instead of just discussing their trip, flyers can’t resist talking about their travel. Grassroots marketing can come in the form of a letter to your local news outlet, arranging volunteers for local outreach or many other things. Real-time marketing can also leverage trends. Grassroots. Get our free white paper now!

Airlines 120

Airlines Storytelling Local Travel 120

Cision

MARCH 17, 2017

What advice do you have for fashion brands looking to improve their communication and better connect with consumers? Cliche marketing messaging, or empowertising, rarely feels authentic; we need to push ourselves to develop messaging, consumer opportunities and engaging stories that go beyond the “look great, feel great” mantra.

Fashion 227

Fashion Travel Interviews Instagram 227

Engage PR

DECEMBER 15, 2015

Aberdeen and Grampian Chamber of Commerce (AGCC) recently hosted its Joint Tourism Network meeting featuring speakers from VisitScotland, Visit Aberdeen and the local Area Tourism Partnership. While the names given by VisitScotland don’t exactly roll of the tongue, the following trends do offer some common sense advice for businesses.

Tourism 60

Tourism Local Trends Travel 60

Cision

AUGUST 9, 2016

For a daily beat reporter, our stories had to have a local tie. Personal recommendations have always been the most reliable source of information for consumers. But I find enjoyment in testing new technologies and exploring new trends. It’s a fun exercise to then think of ways to connect your brands to emerging trends.

Crisis 0

Crisis Reputation Study Social Media 0

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. As companies and schools moved to online work, workplace software was put to the test.

Healthcare 52

Healthcare Small Business Resources Data 52

Konnect Agency

JULY 23, 2020

Paying close attention to feedback/comments from your fans, popular hashtags, and trending content. We recommend monitoring daily both on your brand’s profiles, competitor profiles and general conversation across the platforms. Advertising is another content source that needs to be monitored closely.

Social Media 52

Social Media Media Creativity Advertising 52

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” He concludes that the trendy, less traveled social media channels aren’t as important to PR professionals as Facebook, Twitter, YouTube and blogs.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

5W PR

MARCH 6, 2020

Technological advancements have made a world of difference for the modern-day traveler. According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. Planning and booking travel is a full-time job. Trip Actions. BeRightBack (BRB).

Travel 103

Travel Technology Transportation Airlines 103

Maxim Behar

JULY 26, 2021

Can that be considered as a global trend - an attempt to drive away tourists, or we should not attach so much importance to 20 euros more? You have caught a good trend - the future of health tourism. The reason for that is that such hotels provide a sustainable product constantly and consumers return for it.

Tourism 52

Tourism Hotels Brand Branding 52

Burrelles Fresh Ideas

APRIL 9, 2024

Reputation management in the digital age In an era where news travels faster than light, managing a brand’s online reputation is crucial. Partnering with local influencers, they showcased their commitment to sustainability and community, driving both online engagement and foot traffic.

Social Media 92

Social Media Marketing Media Storytelling 92

Communications Conversations

OCTOBER 29, 2014

One of the things I appreciate most about my local paper is that they hire and employe professional journalists. Learn about LOCAL news–you know, that place where you live? But, one of the only places I can get local news coverage is my local newspaper. For me, that means exploring the travel section each Sunday.

Newspapers 152

Newspapers Print Local Instagram 152

Bianchi Biz Blog

JUNE 21, 2021

Can you tell us what types of stories, trends or issues are on your radar now? We are very much focused on the future of the auto industry, and how trends such as electrification and autonomous driving will reshape the industry. Some of the most fun I’ve had as a reporter has involved traveling to Washington, D.C.

Meeting 95

Meeting Report Automotive Real Estate 95

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. For instance, if I was thinking about travel, I could search “travel survey” in Google and see the number of backlinks each post has received without needing to leave Google.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. For instance, if I was thinking about travel, I could search “travel survey” in Google and see the number of backlinks each post has received without needing to leave Google.

Digital PR 62

Digital PR Tools Google Pitching 62

Karen Freberg

OCTOBER 10, 2020

She was consistent in her content, but also voice and perspectives on various topics and trends. Or consuming content and doing research on up and coming creators on TikTok or other social media platforms to engage with for her clients at the agency? When I went to South Africa to work in Fashion and Consumer PR, I did my research.

Social Media 114

Social Media Media Fashion Agency 114

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Follow her at @prnearnings for financial news and industry trends, or connect with her on LinkedIn.

Blogging 77

Blogging Company Engineering Airlines 77

Prohibition

DECEMBER 17, 2021

Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. In today’s society, people talk about bad experiences more often than good ones and often these experiences travel faster than ever before. Police officers. First responders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Communications Conversations

MARCH 14, 2017

Time traveling. I think PRSA has two responsibilities (locally and nationally) given the state of where we are as a nation and given the daily discussion around this administration. So much talk of trends this time of year (I just spoke to Social Media Breakfast about this very topic!)–what Time with family. Time at work.

Ethics 68

Ethics Leadership Examples Fashion 68

Communications Conversations

MAY 13, 2015

Fueled by his love of travel, Michael applied for and earned a brand ambassador internship in Dublin, Ireland, with Insomnia Coffee Company, which he plans to start shortly after graduating this May. His work in analytics while at Penn State was used as part of a presentation to the local minor league affiliate of the St.

Groups 60

Groups Internal International Conference 60

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Mass communication is about sending one message with the intention of reaching more than one person - whether that is travelers on a road encountering a land boundary or watching television.

Ethics 52

Ethics Communications Print Television 52