The Hoyt Organization

JANUARY 17, 2024

This plan resulted in easy access to resources provided by the university and a solid earned media effort with 85 pieces of coverage and an estimated 4.72 This includes traditional outlets like newspapers and magazines, broadcast media such as radio and TV, and digital platforms like blogs and online news sites. billion views online.

Education 52

Education Publicity Radio Newspapers 52

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. One of the most succinct and successful ways to do this? A PR Agency’s Brand Video Fundamentals.

Video 52

Video Agency Viral Nonprofit 52

The Proactive Report

FEBRUARY 24, 2017

It’s an incredible resource for brands seeking to understand what motivates and engages their audience. It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. Twitter serves a unique role as a communication channel that can’t be found anywhere else.

Twitter 235

Twitter Customer Service Web Facebook 235

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Critical Mention

SEPTEMBER 3, 2019

Your digital strategy should consist of receiving media mentions from all sorts of online resources. Newswire outlined that a Nielsen report stated 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Leverage Multiple Media Channels. It definitely resonates with today’s online users.

Strategy 75

Strategy Media Analytics Radio 75

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. In fact, that is one thing that many business people fail to do — they are not utilizing the resources that are right in front of them.

Social Media 120

Social Media Newspapers Pitching Reputation 120

PRSay

JUNE 28, 2018

Listen to radio programs and podcasts. To get there, you’ll most likely have to sell your idea inside your own organization first (or to a client), before engaging with the end user or consumer. Which ideas could easily be funded with existing resources, and which ones would require a larger budget to implement? Read books.

Exercises 101

Exercises Creativity Radio Resources 101

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Music and radio. Family and parenting. Food and drink.

Social Media 233

Social Media How To Insurance Insurance 233

Mora Communications

OCTOBER 9, 2017

Most consumers are savvy enough to know that ads and commercials are paid and therefore controlled media and is that really the way most patients find their psychotherapists? And, although they definitely are, let’s take a look at what other tools can help build a flourishing practice.

Radio 40

Radio Newspapers Advertising Advertising 40

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM). She says her career aspiration, at the time, was to be a video jockey for MTV.

Employee 89

Employee Internal International Training 89

Beyond PR

APRIL 20, 2016

While your customers – and the media who influence them – should definitely be the cornerstone of your strategy, you won’t receive more resources to optimize your efforts unless you have the buy-in of your company’s leaders. And you can’t get buy-in unless you can quantify your previous programs’ success.

Report 40

Report Media Television Radio 40

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Consumers have become more cost conscious.

Technology 61

Technology Marketing Retail Interviews 61

Beyond PR

JUNE 29, 2016

Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., It’s time for marketers to rebalance their spending and deploy more resources toward earned media and advocacy, placing them at the center of a multichannel marketing experience,” says Ken.

Media 75

Media B2C B2B Nonprofit 75

Cision

MAY 6, 2015

If you listen to advertising on the radio or on a podcast, more than likely you’ve heard referral codes: When you use X service use promo code “give me the Jim Dougherty discount” to get 10 percent off of your order. Referral codes. Google Analytics / Tag Manager. factors on the purchase path. Conclusion.

Engineering 120

Engineering How To Measurement Analytics 120

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. We select influencers through media monitoring tools, such as Talkwalker and Cision, resources such as Influencer Marketing Hub , Scrunch and InfluencerandCo.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Sword and the Script

MAY 12, 2015

Cramps, dehydration, fatigue all settle in quite easily and consume the mind. NPR’s TED Radio Hour – quickly becoming one of my favorite podcasts – featured several TED speakers on the topic of champions. When we push ourselves too hard, our brains literally start shutting down resources. We learned every inch of that hill.

Exercises 60

Exercises Training Newspapers Sports 60

Beyond PR

APRIL 8, 2016

Before making the move to PR, Sharp was a video journalist, with experience in TV, radio and newspaper reporting. Having been on both sides of the playing field, Sharp understands PR pros’ opportunity to provide valuable content and align themselves as an ally and resource for journalists covering their industry. Ask questions.

Communications 40

Communications Media Pitching Radio 40

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Birchbox has a cascade of triggers to perpetuate the consumer relationship. Something else was going on. Who doesn’t want to talk about that?

Energy 120

Energy Viral Storytelling Community 120

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

Onclusive

AUGUST 30, 2023

And a widely recognized brand tends to garner more trust, leading to more favourable opinions and a heightened perceived value for consumers and stakeholders. This not only boosts brand value but also fosters a positive perception among consumers who prioritize ethical considerations.

Brand 195

Brand Branding How To Reputation 195

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. Yeah but don't we do it on the radio too, there is no future of the internet". The ability to communicate, on television and radio, that's not possible in newspapers is of course.

Leadership 59

Leadership Social Media Creativity Ethics 59

ReimaginePR

MAY 30, 2015

Even radio. This is the least important of your video but still useful if you have time and resource, it can still be useful. At last year’s CES, the largest consumer electronics tradeshow in the world, I was asked for this piece a number of times. Lead media release. FAQ, Fact Sheet, Backgrounder and One Page.

Media 120

Media Television Video Print 120

Remote PR Jobs

SEPTEMBER 25, 2023

On the Media If you’re looking for a weekly podcast that does a deep dive into hot button issues while "maintaining the civility and fairness that are hallmarks of public radio," On the Media is your new best friend. New episodes are posted on Thursday mornings, every three to four weeks. New episodes are available four times a month.

Pitching 100

Pitching Interviews Trends Journalism 100

Beyond PR

JULY 26, 2016

Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Satellite media tours make it easy to repurpose resources.

Strategy 40

Strategy Media Radio How To 40

Sword and the Script

JUNE 18, 2016

More than half of dads on social media are inclined to agree they’ve had had conversations or found resources that helped them become better fathers. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

The Stalwart Blog

APRIL 26, 2020

Somebody else has set the parameters of the discussion, and it just costs more in terms of time and resources to get that narrative tool. People aren’t consuming news reports like they did 20, 30 years ago. I listen to a few radio stations throughout the day, and they always do this. They go to the news.

Crisis 78

Crisis Local Facebook Social Media 78

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. Newsroom resources are being slashed.

Media 112

Media Journalism Report Video 112

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. You don’t have to devote all your resources to one type of promotion. Television and radio’s quick ads made it fall from favor for a few decades. The internet runs on content.

Publicity 63

Publicity Small Business Advertising Advertising 63

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

PR 20/20

JUNE 7, 2018

They will reinvest their time and resources into even more AI-powered marketing activities. Consumer attention goes elsewhere. They would have needed a huge TV or radio budget 20 years ago to do the same thing. When Firm B uses AI, their moat widens more the longer they use it, since their systems will learn and improve.

Marketing 41

Marketing System Technology Google 41

Waxing UnLyrical

JANUARY 26, 2011

Today 3 in 4 US consumers will not log into Facebook. I think my opinion stems from my years of being a radio broadcaster. If I make a nice comment about my favorite TV or radio station on their blog/website, and they then use that in a promotional piece, I dont see that as being too far off of what Facebook is doing.

Facebook 107

Facebook Privacy Twitter Social Media 107

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? We know consumers don’t want to be bombarded with “Buy this!” Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America’s leading small business marketing experts – John Jantsch.

Social Media 120

Social Media Marketing Pinterest Media 120

Bad Pitch Blog

MAY 20, 2010

Retrevo.com is one of the largest consumer electronics shopping and review sites in the world, helping people decide what to buy, when to buy and where to buy it. Retrevo uses artificial intelligence to scan the entire web, daily, bringing people the most up-to-date, comprehensive reviews and buying guides for consumer electronics.

Pitching 49

Pitching Fashion Report Twitter 49

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. My second prediction: Short.

Social Media 96

Social Media Marketing Media Creativity 96

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. The implication is that the industry needs to be where consumers were going during COVID.

Healthcare 78

Healthcare Storytelling Communications Local 78