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Podcast listeners pay more attention to ads than other media consumers

Agility PR Solutions

Unless they’re watching the Super Bowl, a great many viewers and listeners tend to tune out ad messages on TV, radio and other media with audio—and increasingly so in this age of hyper-skeptical consumers.

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How to Connect With Consumers Offline

5W PR

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. There is no way to escape the digital age, it seems. Smart, right?

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The not-so-secret way brands are creating podcasts (without exhausting internal resources)

Communications Conversations

Forrester and Edison Research seem to come out with a new study each quarter telling us how huge podcasting is with consumers. Prudential has public radio host and actress, Faith Salie hosting its 40/40 Vision podcast. Not really. I’d probably take my chances with Panoply, too (given I had the money :).

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Why are brands resisting social audio (and audio, in general)?

Communications Conversations

I see 3 big reasons: 1 – Resources. Teams just don’t have enough juice left for one more format–especially one that’s somewhat time-consuming to produce. Think about radio talk shows. Back to that resource point above–you’ll definitely have to prioritize audio. And you’d be right.

Brand 113
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Crisis? Here are 7 Communications Actions to Take Immediately

Landis PR

My boss at the college radio station believed in Murphy’s Law: If anything can go wrong, it will. Assess and Prepare Internal and External Communications: The crisis impacts internal audiences, e.g., employees, and external audiences, e.g., consumers and the press, differently. The post Crisis?

Crisis 59
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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more.

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Storytelling Isn’t Just for Kids. Understanding the Value of Customer Impact Stories.

Barokas

With so many brands vying for our attention through various channels – from social media, TV, radio, print, smartphones and the endless barrage of emails flooding our inboxes on a daily – sometimes hourly – basis, it’s easy for your message to get lost among all the noise. It’s a noisy world out there.