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Podcast listeners pay more attention to ads than other media consumers

Agility PR Solutions

Unless they’re watching the Super Bowl, a great many viewers and listeners tend to tune out ad messages on TV, radio and other media with audio—and increasingly so in this age of hyper-skeptical consumers.

Consumer 108
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How to Connect With Consumers Offline

5W PR

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. There is no way to escape the digital age, it seems. Smart, right?

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How to Build Brand Value  

Onclusive

And a widely recognized brand tends to garner more trust, leading to more favourable opinions and a heightened perceived value for consumers and stakeholders. This not only boosts brand value but also fosters a positive perception among consumers who prioritize ethical considerations.

Brand 195
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Approaching PR In The Age Of New Media

Remote PR Jobs

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100
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The not-so-secret way brands are creating podcasts (without exhausting internal resources)

Communications Conversations

Forrester and Edison Research seem to come out with a new study each quarter telling us how huge podcasting is with consumers. Prudential has public radio host and actress, Faith Salie hosting its 40/40 Vision podcast. Not really. I’d probably take my chances with Panoply, too (given I had the money :).

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Why are brands resisting social audio (and audio, in general)?

Communications Conversations

I see 3 big reasons: 1 – Resources. Teams just don’t have enough juice left for one more format–especially one that’s somewhat time-consuming to produce. Think about radio talk shows. Back to that resource point above–you’ll definitely have to prioritize audio. And you’d be right.

Brand 113
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Crisis? Here are 7 Communications Actions to Take Immediately

Landis PR

My boss at the college radio station believed in Murphy’s Law: If anything can go wrong, it will. Assess and Prepare Internal and External Communications: The crisis impacts internal audiences, e.g., employees, and external audiences, e.g., consumers and the press, differently. The post Crisis?

Crisis 59