Cision

APRIL 29, 2015

Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D. Will the references to a company like Valeant Pharmaceuticals International Inc. Valeant Pharmaceuticals International Inc. leave me with a favorable or unfavorable impression of the brand?

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. It’s still extremely important for any B2B or consumer content marketing program.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Mindful Marketing

MAY 8, 2021

Likewise, would an attorney author, “How to represent yourself in court,” or a public accountant pen, “Why to do your taxes on your own”? The health tips will create goodwill and trust: Consumers appreciate when companies do things for them without asking for anything in return.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

PRSay

OCTOBER 11, 2019

In our conversations we realized that when we approach our definition of clients as a question rather than an assumption, we discover opportunities to demonstrate the value of public relations beyond the communications team. So the question becomes: What metrics will demonstrate the value of public relations?

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Typically public relations agencies like to count the things we’re thankful for at this time of year. The public is a sucker for wedding stories. Drug company CEO suffers public outrage. How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? Time will tell.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. We recently had a conversation with a public affairs client. Darika: Definitely. Darika: Definitely.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Any organization that wants good publicity or a leg up on their competition is an organization that needs PR. Who Needs It? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Any organization that wants good publicity or a leg up on their competition is an organization that needs PR. Who Needs It? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Any organization that wants good publicity or a leg up on their competition is an organization that needs PR. Who Needs It? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. automatic logins, personalization/account information). Consequently, machine learning can perpetuate racial biases that exist in society.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Shift Communications

NOVEMBER 20, 2017

Consumer health and fitness. Consumer technology. Media and publications. Pharmaceutical companies. We selected Twitter accounts with high-frequency publishing schedules and at least 100 followers from the following industries: Airlines. Automakers. B2B technology. Cybersecurity. Entertainers. Environmentalists.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Cision

MAY 5, 2016

In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success. I have been fortunate to have worked on national campaigns that have helped influence public health.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

In a statement before his testimony in front of the Senate Banking Committee, Wells Fargo CEO John Stumpf did what reputation experts generally counsel clients to do in the case of a breach of public trust. After public outrage over Mylan’s steep price increases for its EpiPen, Bresch launched a counteroffensive. He apologized.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Sword and the Script

JUNE 3, 2020

Article level data helps PR “to understand which journalists and publications perform best” and in turn “focus efforts on the journalists who move the needle.” The volume is coming from health, pharmaceutical, education and government sectors. Probably not, but that’s what Cision has announced with “article-level data.”

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Ethical Voices

JULY 24, 2023

I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. The same way in the pharmaceutical industry and medical industry, discloses in those ads “this may cause” and in politics, “paid for by”. That led me to Curley Company.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. We love it! Pantene: #ShineStrong.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Beyond PR

SEPTEMBER 14, 2016

Hispanic people of all age groups are predominantly bilingual, according to the Nielsen Hispanic Consumer Report , Spanish still surpasses English as the dominant language for those 35 and older. New breakthroughs – New medicines available for treatment, new scientific research, pharmaceutical pipelines, clinical trials. Election News.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

Sword and the Script

SEPTEMBER 19, 2017

This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. Public relations is a great way to get quoted in the news. The Dale Carnegie techniques of meeting new people, going to meetings and speaking in public will always work. SEO is snake oil. But surprise!

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Prohibition

MARCH 30, 2021

Will this ruin any trust between the retail giant and consumers? In February we saw pharmaceutical corporation and COVID vaccine producer, Pfizer, and Matt Hancock MP get into a very public spat. Get in touch with us today to find out how we could support you with your Public Relations. Matt Hancock Vs Pfizer.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Cision

MAY 17, 2016

Our ability to engage with consumers will continue to become more intimate and the metrics and learning behind engagement will include everything from retention rate to heart rate. This is a good thing, not a “big brother” thing, as consumers will receive content that is increasingly relevant to their specific interests.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Mindful Marketing

FEBRUARY 14, 2021

Several years ago, I did research on the same phenomenon found in pharmaceutical ads , which are probably the worst offenders when it comes to sending mixed commercial messages. I presented those findings at the American Marketing Association’s Marketing & Public Policy Conference in Washington, D.C.,

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help.

Media 120

Media Television Pharmaceuticals Radio 120

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. All maximizing publication potential – and impact. Let’s get rolling with what you should look for first: business value.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. All maximizing publication potential – and impact. Let’s get rolling with what you should look for first: business value.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

ISEBOX

FEBRUARY 26, 2016

Oktavia is a PR Exec for a large pharmaceutical company. if you are a pharmaceutical communications professional, you know Oktavia’s task list all too well. Legacy Digital Distribution: Time Consuming and Costly. Oktavia and her team are anticipating approval from the FDA for their new drug. Speed matters.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link.

How To 48

How To Media Print Real Estate 48

Beyond PR

DECEMBER 5, 2017

PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Journalists and consumers crave videos. Growing readership while reaching a broader audience is the perennial goal of every blog. According to Forrester, a one-minute video is worth 1.8 million words. more views.

Infographics 72

Infographics Case Study Video Survey 72

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. Samsung’s product recall gets heated.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202