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Navigating the Latest Pharmaceutical Public Relations Challenges

ISEBOX

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications. Patients are also consumers.

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Pharmaceutical Media Relations

ISEBOX

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications. The post Pharmaceutical Media Relations appeared first on.

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A Guide To Successful Healthcare Public Relations Strategies

The Hoyt Organization

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. This guide will discuss some key healthcare public relations strategies. Have Clear PR Objectives Setting detailed PR objectives is foundational in shaping any successful healthcare public relations campaign.

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When public expectations are unrealistic

The Stalwart Blog

I have been following the vaccine trial development that a lot of pharmaceutical companies are undertaking right now. In other words, consumers will think that the pharmaceutical companies are being ineffective in their development. The post When public expectations are unrealistic appeared first on Public Relations Security.

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FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. This outcome is confusing – even for a seasoned pharmaceutical PR Exec like Oktavia. How could a little “like” trigger such a harsh response from the agency?

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Why has pharmaceutical PR been slow to embrace social media marketing?

ISEBOX

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. The agency first told us that compliance for online pharmaceutical communications is just like traditional advertising: You must avoid presenting false or misleading information (i.e., We await additional Guidance, but existing publications certainly help. .

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The FDA Speaks on Advertising via Limited Character Platforms: Guidance on the Guidance for Pharmaceutical Communications

ISEBOX

But reporting on your online pharmaceutical communications is just one issue. The bottom line is that truthful, non-misleading, balanced product promotion is in the best interests of the public health. We’ll continue to cover your general questions as the job of a pharmaceutical PR executive evolves due to FDA compliance issues.