Consumer Pharmaceuticals Publicity Viral 
Prohibition
MARCH 30, 2021
The viral tweet has now been liked over 130 thousand times and shared over 106 thousand times. Will this ruin any trust between the retail giant and consumers? In February we saw pharmaceutical corporation and COVID vaccine producer, Pfizer, and Matt Hancock MP get into a very public spat. Matt Hancock Vs Pfizer.
Mindful Marketing
JULY 4, 2020
During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. automatic logins, personalization/account information). Consequently, machine learning can perpetuate racial biases that exist in society.
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ImPRessions - Crenshaw Communications
DECEMBER 27, 2016
2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. Samsung’s product recall gets heated.
Sword and the Script
JUNE 3, 2020
That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5
Beyond PR
DECEMBER 5, 2017
PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Journalists and consumers crave videos. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. According to Forrester, a one-minute video is worth 1.8 more views.
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