Agility PR Solutions

FEBRUARY 9, 2021

Brand marketers are well aware that success in 2021 depends on keeping ahead of (or at least keeping up with) wildly fluctuating consumer priorities and attitudes necessitated by the state of the ongoing COVID crisis.

Measurement 116

Measurement Consumer Crisis Agency 116

Landis PR

JANUARY 22, 2024

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. This guide will discuss some key healthcare public relations strategies.

Healthcare 68

Healthcare Strategy Publicity Pharmaceuticals 68

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. Transparency Consumer trust is crucial and transparency is key to achieving it.

Consumer 88

Consumer Brand Branding Education 88

5W PR

MARCH 26, 2024

With new startups emerging rapidly, it is vital to develop a strong PR strategy for building brand recognition and credibility. Honing in on the audience Front and center of a winning PR strategy is recognizing the unique audience. It’s on the company to underline the robust security measures it’s put in place.

Strategy 78

Strategy Privacy Financial Guidelines 78

5W PR

OCTOBER 20, 2023

Diverse customer base With globalization and migration, consumer bases in many countries have become incredibly diverse. Measuring cultural impact Use analytics to measure the impact of multicultural marketing efforts. Adjust those strategies based on data insights. The post What is Cultural Marketing?

Strategy 78

Strategy Marketing Local Groups 78

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . How can measurement help an organization combat misinformation and disinformation? My mantra is “begin simply.

Measurement 163

Measurement Communications Analysis Data 163

Onclusive

FEBRUARY 15, 2024

In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. Additionally, these insights reveal emerging industry and consumer trends.

Trends 195

Trends Marketing Analysis Leadership 195

Cision

MAY 12, 2017

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything.

Measurement 185

Measurement Data Marketing Analytics 185

Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78

Cision

APRIL 28, 2017

This data will give organizations a clearer picture of the net measurable business impact of their earned media activities, while also allowing communicators to adapt strategies based on insights. So, helping the earned guys get to measurability and attribution to measure the impact to the business is the key thing to solve.

Measurement 185

Measurement Media Data System 185

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

Cision

MAY 24, 2016

Becoming a thought leader takes time and a targeted strategy. To ensure you’re making an impact in your industry and gaining authority, there are several factors you should measure. Measuring the value of an award, however, can be difficult. So how can you build trust and gain credibility in your industry? Earned media.

Measurement 222

Measurement Leadership Pitching Software 222

Stern + Associates

DECEMBER 8, 2022

After years of developing social media strategies for CEOs and C-suites, we at Stern can recommend a few key planning elements for building thought leadership on social media and setting you up for lasting success. Understand why creating a social media strategy is important for your brand and your executive. Happy posting!

Social Media 85

Social Media Strategy How To Media 85

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 93

B2B Marketing Measurement Social Media 93

Agility PR Solutions

JUNE 9, 2019

Event marketing has emerged as an effective strategy for strengthening customer relations, generating goodwill and building a trustworthy brand image. For this reason, it becomes imperative to measure event marketing performance as it plays a major role in determining the overall success of an enterprise.

Measurement 120

Measurement Enterprise Marketing Consumer 120

PR for Anyone

FEBRUARY 28, 2024

As we age, holistic measures such as diet, exercise, and self-care can help women manage mental and physical changes. Simple, Sustainable Nutrition There are many different approaches and strategies to manage diet and nutritional health. Helpful Advice to Improve Your Wellness As the episode wraps up, Dr.

Exercises 130

Exercises Strategy YouTube System 130

The Proactive Report

SEPTEMBER 25, 2017

September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. Just recognize that most media now gets found and consumed either on search engines or social platforms. SOCIAL MEDIA MEASUREMENT. WHY MEASURE DIFFERENTLY?

Measurement 100

Measurement Analytics Social Media Google 100

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Lotame’s commentary resonated with industry professionals and consumers, establishing them as CTV experts. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees. Their insights were featured in respected publications like Digiday and The Drum.

Brand 323

Brand Branding eBook Advertising 323

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

5W PR

NOVEMBER 17, 2020

It also increases the potential to up-sell and/or cross-sell consumers and get them to advocate on behalf of the brand. If that data is already being captured, how does the brand measure up to the industry average(s)? Framing a Strategy. Getting Started. DAU and MAU are often compared. 50% or higher is stellar! Another Option.

Consumer 88

Consumer Airlines Energy Industry 88

Burrelles Fresh Ideas

OCTOBER 24, 2023

That is, they have unprecedented and seemingly unlimited access to the voice of the consumer. But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data.

Strategy 95

Strategy Ethics Social Media Data 95

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

PR for Anyone

NOVEMBER 8, 2023

This experience sparked her realization that no one was effectively engaging with moms in marketing strategies. She shares a career-defining moment when an event she organized for mom bloggers crashed Disney’s website within minutes, showcasing the immense draw of moms in influencing consumer behavior.

Marketing 130

Marketing Consumer Advertising Advertising 130

5W PR

JANUARY 13, 2021

As consumer spending accounts for about 70% of the economy, businesses and marketers are constantly looking for opportunities to sell highly popular products. With PPC, businesses invest in performance, which is different from pay-per-impression (PPM), where companies generally pay for the strategy’s potential.

Strategy 97

Strategy Consumer Advertising Advertising 97

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. CONTENT STRATEGY AS A COMPETENCY. Altimeter ). 888 243 3470.

Strategy 149

Strategy SEO B2C Engineering 149

Onclusive

JULY 7, 2021

Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. As it turns out, when we looked at actual search traffic, consumers would search for: <insert the name of the game> then the word ‘cheats ’”. Measure how much.

Brand 370

Brand Branding SEO Engineering 370

Stern + Associates

DECEMBER 1, 2022

Developing a Measurable Approach to Collaboration. Hardly a “soft” topic, it can and should be measurable,” Dr. Gardner emphasizes. “As As a strategy consultant at McKinsey & Co., The post Collaborate Better: Measurable KPI’s that Benefit the Bottom Line appeared first on Stern Strategy Group.

Measurement 62

Measurement Automotive Employee Financial 62

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

Prohibition

MAY 18, 2023

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. Here’s six reasons why brands should consider integrating influencer activity into their PR strategy. Here’s six reasons why brands should consider integrating influencer activity into their PR strategy.

Strategy 62

Strategy Marketing SEO B2C 62

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

Onclusive

JUNE 16, 2023

When they have a large social media presence, they can also actively encourage consumers not to engage with a brand that use Influencer PR or marketing tactics – this can undoubtably be bad for brand perception and reach. This has led some consumers to become disillusioned with influencers and their recommendations.

How To 195

How To Consumer Social Media Community 195

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. An organization needs to have a clear strategy and be able to articulate that strategy,” he explains.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

5W PR

FEBRUARY 27, 2020

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. Here are five that, collectively, give brands a clear understanding of the impact of their digital marketing efforts.

Digital PR 88

Digital PR Measurement How To Tools 88

The Proactive Report

APRIL 15, 2023

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior.

Social Media 130

Social Media Measurement Tools Data 130

Agility PR Solutions

MAY 15, 2019

Consumers are harder to engage with today than ever before. Marketers should not be designing their personalization strategies as a series of one-off tactics, but rather as part of a cohesive experience that enhances each individual’s journey. Throughout Q4 2018, Monetate […].

Measurement 77

Measurement Consumer Strategy Marketing 77

Onclusive

MAY 10, 2021

To find out, we partnered with Business Wire to analyze, measure and explore how news releases drive earned and syndicated media, along with social media engagement. The team first analyzed cross-industry releases before drilling down into industry verticals.

Technology 195

Technology Data Measurement Consumer 195