Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]
Sword and the Script
JANUARY 31, 2023
In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.”
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