Prohibition

AUGUST 29, 2023

With so many options available to consumers, it is crucial for businesses to stand out and attract attention. Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them.

Video 110

Video Marketing SEO Social Media 110

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Anytime a consumer comes across your brand, it should be the same, easily recognizable experience. and all with a consistent look and feel.

Print 120

Print Tourism Transportation Film 120

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. you give a potential consumer limited options on a landing page, that keeps them focused on what you want them to do. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Performance isn’t typically an issue in print — using prose to tell a compelling story is. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. Smart 2019 beauty PR campaigns will meet consumers where they are and follow them home via digital touch points. Telling a specific, transparent brand story.

Brand 74

Brand Branding Instagram Fashion 74

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. What are you most excited for in your new role as director of communications at Klick Communications?

Television 120

Television Travel Tourism Pitching 120

Cision

APRIL 27, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. Despite advances in machine-learning and automated content development, great stories that have major economic or social impact are still consumed by real people.

Storytelling 146

Storytelling Data B2C B2B 146

Sword and the Script

AUGUST 9, 2016

It doesn’t matter how impressive that headline, quote or copy was – or how much effort it took to secure that interview. Like consumers, executives too are facing more noise. To that end, here are the summaries to three public relations studies. You’re only as good as your last placement. It seems quaint now.

Study 60

Study Publicity Survey Engineering 60

Cision

JULY 12, 2016

Your audience is no longer consuming content in the same ways they once did. In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. So how can you ensure you reach them?

Television 120

Television Crisis Crisis Management Fashion 120

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? I’ve always been an avid consumer of journalism and loved writing. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Prohibition

JANUARY 20, 2021

Being active and sharing engaging content on the platform keeps your brand front of mind for consumers and allows you to reach and engage with a wider audience. PR agencies are trained to convey messages to the public in a creative way that sparks interest. Managing your own PR, social media and communications can be time consuming.

Company 62

Company Software Crisis Management Agency 62

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 86

Sports Television Advertising Advertising 86

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. Public Relations Building Media Relationships Marketwired Personal Relations Pitching for Smarties Pitching Success PR'

Pitching 150

Pitching Radio Newspapers Print 150

PRSay

JANUARY 8, 2019

Maybe they’re under pressure from the chief executive or board members, who want to demonstrate their positions as thought leaders on important subjects or publicize what the organization is doing to make the world a better place. Also think about niche publications that cover your sector.

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Simple sharing on social media is an obvious one, but what about turning the content from your in-depth interview into a Twitter chat?

Instagram 159

Instagram Reddit Transportation Creativity 159

Ethical Voices

JANUARY 30, 2023

Joining me on this week’s episode is Scott Brooks , a public relations specialist for the TVA. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. I had a real hard time with that because as a consumer what I saw was what it looked like.

Ethics 90

Ethics Journalism Radio Television 90

Cision

JULY 14, 2016

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. After majoring in literature & rhetoric, minoring in marketing and holding internships in TV, advertising, PR and movie publicity, I found that PR married my core interests.

Travel 120

Travel Agriculture Tourism Internal 120

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Finally, three months later, we got the interview on the books. Client: Print Syndicate.

Print 60

Print Media Travel Wireless 60

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

Presspage

FEBRUARY 10, 2020

According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. If you have a specific publication in mind that you want coverage in, consider offering them an exclusive. Isn’t this more time-consuming? Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Bianchi Biz Blog

NOVEMBER 11, 2021

The constraints imposed by the pandemic and supply chain shortages seem to continue to stifle travel, reduce attendance at industry events, and generally make every activity more costly, more cumbersome and more time-consuming. Traditional print titles, who now also have large online audiences, still have tremendous power and credibility.

Automotive 79

Automotive Media Report Print 79

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. The journalist tells a story for the consumer, voter or investor. What will this role entail?

Newspapers 120

Newspapers Journalism Pitching Report 120

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. A release is useful in aligning a client team on key messages, spokesperson quotes, and the language the public relations professional should use when talking about the announcement with media. The power of sensory traits to affect consumer choice. •

Agency 100

Agency Newspapers Interviews Radio 100

Shift Communications

MARCH 1, 2016

When I’m interviewing a prospective candidate for a junior-PR position, my go-to question every time is “what do you read?” as gotcha questions, because they shouldn’t be for someone interviewing for a PR position. Reporters will source and interview for the first half of the day and write for the second. Let’s be fair.

How To 60

How To Media Interviews Pitching 60

Contently - Strategy

JULY 22, 2021

A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. Public service broadcasting is failing to pick up the shortfall.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Cision acquires Factmata “Cision has acquired Factmata, a social and news media monitoring startup,” according to BusinessCloud , a UK-based tech publication. PR Tech Briefing].

Software 78

Software Case Study Technology Tools 78

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. News breaks in a split second today and spreads instantaneously via social.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. – print advertising.

Marketing 63

Marketing SEO Pharmaceuticals Google 63

Beyond PR

APRIL 28, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. Despite advances in machine-learning and automated content development, great stories that have major economic or social impact are still consumed by real people. About Chris Lynch.

Storytelling 45

Storytelling Data B2C B2B 45

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Email takeovers – some trade media publications offer this option but call it something else. How this is done really matters.

Marketing 66

Marketing Survey Study B2B 66

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). But one traditional medium that has bridged the gap between the two worlds is public relations. Below are a few examples of how PR has evolved in the digital world.

Media 100

Media Print Radio Consumer 100

Maxim Behar

JANUARY 11, 2024

And that's why when I get up in the morning, I make coffee and with it, I always read an article that was written yesterday about the Public Relations business. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. and “Where are you from?”

Leadership 59

Leadership Social Media Creativity Ethics 59

Mark My Words

SEPTEMBER 4, 2015

Decades of reclusiveness by the author did not harm the sales of her Mockingbird follow-up, as copies of Go Set a Watchman flew off the shelves, as if they were printed in Hogwarts. Nobody’s idea of a hermit, Beyoncé shares Lee’s wariness about exposing herself to the media glare – she hasn’t given an interview since 2013.

Newspapers 60

Newspapers Print Instagram Twitter 60

MaccaPR

FEBRUARY 11, 2016

As SVP and CMO, Addicks led the company’s advertising, promotion, brand public relations, design, packaging, digital media, licensing and multicultural initiatives; built such iconic food brands as Cheerios, Betty Crocker, Yoplait and Pillsbury and created equity platforms including Box Tops for Education. Like A Girl" - Always.

Brand 48

Brand Branding Marketing Film 48