5W PR

APRIL 11, 2023

Going public is a major step for companies. The Initial Public Offering or IPO process of becoming publicly traded is complex and demanding. Strategies may include countdown posts leading up to the IPO, executive interviews, behind-the-scenes footage, and other engaging content.

Publicity 88

Publicity Financial Banking Social Media 88

Remote PR Jobs

SEPTEMBER 25, 2023

The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. If you’ve arranged an interview or provided a sample, it’s OK to offer your help, but asking for coverage could backfire.

Technology 100

Technology Publicity Pitching Trade Shows 100

Stern + Associates

JANUARY 29, 2024

But what does all this mean for the media relations component of public relations strategy? And this also means that industry or practice area trade publications are more crucial for public relations strategy, since it’s less about volume these days than it is about hitting the right audience.

Strategy 96

Strategy Publicity Media Video 96

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. Any PR program that only includes media visibility is inadequate. Media training.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

Apple switched its public relations into high gear this week for the release of the new Apple iPhone 7. While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Who’s got the beat? Geography matters.

Consumer 120

Consumer Strategy Print Pitching 120

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Read below for the entire interview with Megan: . Read below for the entire interview with Megan: . This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun. Influencer content isn’t just for consumer brands. Customer case studies sell benefits.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Editors at most publications make their editorial calendars public months in advance. Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year.

B2B 156

B2B How To Privacy Retail 156

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). Now we turn to the new year and think about impending industry evolutions and how to get ahead of them. Christine Connolly .

Consumer 83

Consumer B2C Viral Fashion 83

5W PR

JANUARY 3, 2024

Public relations in the beauty industry has always been dynamic, and it continues to evolve rapidly. Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Navigating this environment requires strategic and innovative approaches to beauty PR.

Product Launch 78

Product Launch Consumer Community Interviews 78

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Plan Well and Double-Confirm. Securing media interest is only the first step.

Media 294

Media Trade Shows Travel Interviews 294

Wadds Inc.

FEBRUARY 22, 2024

Young consumers start their news journeys on social platforms and have less loyalty to publications. The study is based on a review of existing industry studies, interviews with industry experts, and a survey of more than 1,000 young people. It also provides useful insights for any organisation seeking to engage Gen Z.

Study 111

Study Social Media Journalism Survey 111

ImPRessions - Crenshaw Communications

MAY 26, 2020

Produced by the well-regarded retail publication Total Retail, the podcast is hosted by Joe Keenan and targeted to executives who crave the knowledge and insights necessary to stay afloat in the busy, ever-changing retail industry. It consists of topical interviews and chats with a wide variety of guests. Total Retail Talks.

Retail 272

Retail Pinterest Interviews Trends 272

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Any good PR person knows that consumer publications have long lead times and are often tricky to crack.

Agency 310

Agency B2B B2C Pitching 310

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 123

Technology Publicity Software Print 123

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. Add something meaningful to the public dialogue. Lotame’s commentary resonated with industry professionals and consumers, establishing them as CTV experts. Their insights were featured in respected publications like Digiday and The Drum.

Brand 323

Brand Branding eBook Advertising 323

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Do show you understand public relations. . The post So You’d Like A Job In Public Relations appeared first on Crenshaw Communications.

Publicity 120

Publicity B2B Fashion Sports 120

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Consumers are increasingly aware of the negative consequences of fast fashion and are seeking alternatives that align with their values.

Fashion 78

Fashion Communications Brand Branding 78

PRSay

APRIL 9, 2024

In an interview with PRSA Publications Director John Elsasser, Day pointed out that falsehoods are nothing new. Our vision is to create a movement that changes human behavior, not dissimilar to the Truth Initiative that educated consumers about the harms of tobacco.” Human behavior contributes to misinformation,” he said.

Education 95

Education Resources Interviews Study 95

5W PR

SEPTEMBER 26, 2017

Before you start making a public relations plan for your organization, decide who you want to impact with the plan. It’s not just about getting good publicity for an effective PR plan. It’s about getting the publicity that matters to your target audience. Keeping that in mind …. Either approach could garner great press.

Publicity 83

Publicity Local Television Radio 83

MaccaPR

AUGUST 10, 2020

Your customers are consumed with uncertainty and, in some cases, vanishing. For information on B2B public relations with Maccabee, visit www.maccabee.com. . Long-expected marketing budgets are being eliminated. Mission-critical trade shows have ceased. For more information on Chris Schermer’s Minneapolis agency, visit www.schermer.co

B2B 71

B2B Interviews Crisis Trade Shows 71

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. In what other publication will you find a section called “ WTF Ad Tech? ”

Advertising 322

Advertising Advertising Privacy Television 322

Remote PR Jobs

FEBRUARY 27, 2022

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! Now you need to make sure your client is adequately prepared for the interview. Still, it’s important to be comprehensive for each interview so no surprises pop up before, during or after the interview.

Writing 130

Writing How To Interviews Pitching 130

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. Insufficient interview prep. What happened, and what are the mid-course corrections necessary? Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

OnePitch

JUNE 16, 2022

She’s worked in public relations for 10 years, specializing in the home & design, lifestyle, and luxury sectors. She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR.

Pitching 64

Pitching Consumer How To Meeting 64

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

A bylined article for a tech or business publication, for example, must be written with the right audience and end goal in mind. A highly technical martech piece would be placed where a savvy mid-level executive would see it, not a consumer with no technical or martech experience.

Pitching 193

Pitching B2B Examples Interviews 193

PRSay

NOVEMBER 12, 2020

“[The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I So just the fact that we have this all-consuming story has been a big change.”. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. What do you think?’

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

It’s the same way in public relations. Similarly, we hold each other up in public relations. During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. They can both be scary as well as fun. Here’s what I mean.

Creativity 243

Creativity Groups Retail Media Training 243

Axia PR

FEBRUARY 14, 2018

Recently, one of our clients made an impromptu business trip to do a news interview. Our client was the top expert on the subject of the interview, and this was an opportunity for him to be the spokesperson for a major news story. The interview went well, however, the reporter ultimately decided not to use it in the piece.

Interviews 48

Interviews Reputation Consumer Report 48

5W PR

JULY 31, 2023

Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market. These sessions cover various topics like marketing strategies, retail trends, licensing, toy safety, manufacturing advancements, and consumer insights.

Internal 78

Internal International Retail Trade Shows 78

ImPRessions - Crenshaw Communications

MARCH 11, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.

Social Media 272

Social Media Trends Media Instagram 272

Bianchi Biz Blog

SEPTEMBER 21, 2023

However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. A combined 4,815 media representatives attended CES 2023.

Technology 93

Technology Automotive Mobile Interviews 93

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Public Relations is the business of creating affinity, trust, and understanding for — and goodwill toward — a person, business, or institution.

Digital PR 246

Digital PR Reputation Employee Energy 246

5W PR

JANUARY 12, 2024

Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations. B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: A large majority of the 3,185 journalists (59% domestic and 41% international) that attended CES 2022 (in person and digitally) attended to cover the latest in consumer electronic products and gadgets.

Mobile 113

Mobile Technology Automotive Interviews 113

Stern + Associates

NOVEMBER 13, 2023

Obviously, companies cannot and perhaps should not take a public stance on every issue. Political backlash has made it less prominent; but investors and consumers are still pressing companies on it anyway. The key is to make sure the stance aligns with audiences and company values/goals.

Trends 117

Trends Communications Conference Leadership 117

Agility PR Solutions

JANUARY 7, 2021

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing.

Content Marketing 167

Content Marketing Brand Branding Marketing 167