OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Read below for the entire interview with Megan: . Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses. Thought leadership events keep on giving. Influencer content isn’t just for consumer brands. Customer case studies sell benefits.

Case Study 390

Case Study B2B Study Interviews 390

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. She often interviews small business owners who have found PR success, so you can learn from what they did.

Publicity 134

Publicity Small Business Trends Leadership 134

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics.

Social Media 198

Social Media Brand Branding Employee 198

Stern + Associates

NOVEMBER 13, 2023

And beyond company statements, getting your executives out there through social platforms – where messages can be more well thought-out and controlled – and perhaps media interviews and conferences can help build better public relations while aligning values with goals.

Trends 117

Trends Communications Conference Leadership 117

PRSay

NOVEMBER 12, 2020

“[The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I So just the fact that we have this all-consuming story has been a big change.”. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said.

Journalism 211

Journalism Report Interviews Meeting 211

MaccaPR

AUGUST 10, 2020

Your customers are consumed with uncertainty and, in some cases, vanishing. As marketers, this is the time for us to give away the gift of knowledge and thought leadership. Long-expected marketing budgets are being eliminated. Mission-critical trade shows have ceased. Where would I put my chips today? Your website.

B2B 71

B2B Interviews Crisis Trade Shows 71

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Leadership events. Owned and operated business events like discussion panels are productive PR activations for building media and industry relationships, generating quality content, boosting thought leadership credibility, and yes – even earning media coverage. Media training.

Agency 188

Agency Publicity Media Training Training 188

PRSay

APRIL 9, 2024

In an interview with PRSA Publications Director John Elsasser, Day pointed out that falsehoods are nothing new. Our vision is to create a movement that changes human behavior, not dissimilar to the Truth Initiative that educated consumers about the harms of tobacco.” Human behavior contributes to misinformation,” he said.

Education 94

Education Resources Interviews Study 94

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. The difference between PR and Marketing. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

5W PR

APRIL 11, 2023

Featuring a keynote speech by prominent leadership will also provide an opportunity to showcase the company’s vision for the future. Strategies may include countdown posts leading up to the IPO, executive interviews, behind-the-scenes footage, and other engaging content.

Publicity 88

Publicity Financial Banking Social Media 88

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Maybe customer research sounds daunting or time-consuming, but you can’t afford not to take this time,” she said.

B2B 137

B2B Company Survey Enterprise 137

Cision

JANUARY 13, 2017

Cision CEO Kevin Akeroyd was recently interviewed in Chicago by Bizcast HQ , which highlights innovative businesses wth a unique story to tell. We’re proud to have been a part of their showcase and are sharing just a small segment of the interview that particularly inspired us on leadership, prioritization and communication.

Software 120

Software Interviews Employee Leadership 120

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The power of CTV and OTT advertising was also covered as consumer adoption has grown. The California Consumer Privacy Act or “CCPA,” finally takes effect on January 1, 2020. In fact, a quick scan of Google Trends shows us that consumer interest in CCPA is rising as we approach January — so media will follow. DOOH is hot.

Privacy 156

Privacy Advertising Advertising Data 156

Communications Conversations

MAY 20, 2020

Others are interviews with titans of industry and business leaders like Kevin Johnson, CEO of Starbucks, who was interviewed by SF CEO, Marc Benioff, just last week. The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though).

Journalism 148

Journalism Brand Branding Interviews 148

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

Communications Conversations

OCTOBER 28, 2022

However, many of these companies follow the same playbook, using their corporate blogs essentially one of two ways: to share corporate news or to promote thought leadership. And, they promote news and information they want their audiences to consume (another key goal). And, to an extent, that’s fine.

Blogging 109

Blogging Corporate Survey Interviews 109

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. This can include everything from reaching out to reporters to fix errors in a story to arranging an interview with a CEO or other company spokesperson to set the record straight.

Company 136

Company Interviews Reputation Privacy 136

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. Bank, Capital One and TD Bank discover ways to motivate consumers to act. So, how do you get around the barriers to building relationships?

Financial 52

Financial Social Media Banking Media 52

Reputation Us

NOVEMBER 28, 2022

His leadership decisions have spilled even more. Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. Musk’s concerns “are very valid,” says Vipula Gandhi, Global Head of Enterprise and Managing Partner at Gallup, in an interview. “He

Twitter 78

Twitter Banking Financial Employee 78

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. AMA CEO Russ Klein Marketer’s Confidence Interview. I’m curious – how does your marketing confidence compare?

Leadership 40

Leadership Survey Enterprise Conference 40

Cision

JUNE 12, 2015

At Relevance, through continued information gathering via media analysis and client interviews, we have found that the need for thought leadership is growing. According to Nielsen Media , 85 percent of consumers seek out expert content on third-party niche media outlets when making business decisions.

Healthcare 120

Healthcare Brand Branding Leadership 120

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. Promoting leadership.

Brand 185

Brand Branding Marketing Wireless 185

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Stephen Waddington

OCTOBER 13, 2020

Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis. Consumers turned to the internet to seek out new ways to keep connected, informed and entertained.

Report 144

Report Communications Government Crisis 144

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

Cision

APRIL 19, 2016

In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward. Receiving the President’s Award (2014) and the Phillip Dorf Leadership Award (2010) – both from the New York PRSA.

Ethics 120

Ethics Consumer Leadership Groups 120

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Branded content can help a company differentiate its offering through insights and thought leadership. As social platforms have exploded, many companies have turned to influencer or celebrity marketing, especially those in consumer product categories. Social responsibility programming creates its own news.

B2C 120

B2C Product Launch SEO Storytelling 120

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. Consumer media outlets may also have business, nonprofit, education and government reporters who will be interested in your story.

Storytelling 163

Storytelling Media Nonprofit Government 163

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? We tracked Daily/weekly/monthly for hits whilst spotting opportunities for further PR thought leadership activities (speaking opps etc).

Measurement 136

Measurement B2B Google Financial 136

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. Storytelling brings brands to life.

Brand 149

Brand Branding Storytelling B2B 149

Landis PR

APRIL 29, 2024

It is not advisable to have an employee of a communications firm present in the interview situation. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe. Finnish journalists want to speak directly to decision makers and are used to having this access.

Radio 64

Radio Pinterest Television Government 64

Ethical Voices

OCTOBER 16, 2023

Those first few hours of a crisis situation are very critical, and we could be getting pressure from our leadership and organizational leadership to get something out very, very quickly. As consumers of information need to understand that. Throughout my career, I’ve dealt frequently with crisis situations.

Ethics 81

Ethics Data Crisis Apparel 81

Cision

JULY 20, 2016

Rachel Madden Johnson, account supervisor at 3rd Coast Public Relations, says brands should invest in unique opportunities, such as thought leadership and research, to cut through the noise. But how do you know what will resonate? It’s a missed opportunity to not have these types of assets available to support a brand’s story.

Leadership 120

Leadership Local Pitching Social Media 120

PRSay

JUNE 7, 2023

Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. MarketWatch’s Swartz said that, back when personal computers first hit the newsroom, journalists feared for their jobs. However, 30-plus years later, that obviously isn’t the case.

Journalism 155

Journalism Public Affairs Ethics Technology 155