PRSay

JULY 9, 2021

Input for agency pitches or campaign planning is another area where younger professionals can shine. Combined, millennials and Gen-Z employees now constitute the largest segment of the workforce and a burgeoning consumer market. Strong leadership is crucial, but knowing when to follow is equally important.

Nonprofit 218

Nonprofit Employee Internal International 218

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Depending on its stage of life, a competent internal professional or team with relevant experience can work just fine. They don’t respond to me-too pitches.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. AdExchanger Industry Preview.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. Here are 10 possible reasons for PR outcomes that miss the mark. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. Pitching on Fridays. “We

Software 85

Software Pitching Internal International 85

Sword and the Script

MAY 4, 2021

In March, Meltwater acquired Linkfluence, a French company for that uses artificial intelligence to mine social media for consumer insights, for $59 million. In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”. While we’re on pitching, Spin Sucks looks at tips from recent surveys.

Tools 100

Tools Survey Pitching Analytics 100

Cision

MAY 19, 2017

A few months ago, she was promoted to Vice President at Konnect Agency, where she will work to fortify the agency’s internal growth and provide support for their corporate offices. They are building a genuine story that leads to a more authentic connection between the brand and the consumer. I always ask two questions, “Why?”

Consumer 226

Consumer Trends Agency Pitching 226

Sword and the Script

APRIL 19, 2022

Some 94% of 2,547 reporters responding to an annual survey by Muck Rack say email is still their preferred way to receive pitches, but anyone that works in PR knows that a journalist’s inbox is a very competitive space. 13% accept pitches on Twitter – and those that do tend to make this clear in their Twitter bio. This is good.

B2B 103

B2B Twitter Brand Branding 103

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Early September is an excellent time for a review to date, as part of a check-in meeting with the client (whether internal or external.) For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season.

Retail 136

Retail Creativity Leadership Agency 136

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). With time, we can put the “pitch and pray” relationships in the rear-view mirror, and build connections that are truly beneficial to both parties. In the process, I became a software product nerd.

Software 0

Software Media Leadership Journalism 0

PRSay

NOVEMBER 8, 2023

Ebanks is the vice president of communications at Essence Ventures, overseeing all executive, external and internal communications for the private equity company that aims to empower, connect and give ownership to Black communities. But we forget how important writing is, whether it’s an email, a press release or a pitch.

Creativity 77

Creativity Writing Agency Pitching 77

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Contently - Strategy

APRIL 11, 2024

Don’t get me wrong—decision-makers and internal influencers, particularly technical buyers, do want to know about the functional aspects. For example, when it comes to thought leadership, 71 percent of decision-makers surveyed last year by Edelman said that less than half of the content they consumed provided valuable insights.

B2B 52

B2B Marketing Enterprise Survey 52

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? establish thought leadership. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Cision

JULY 14, 2016

While the museum is a “must-visit” attraction for motorcycle enthusiasts and enjoys regular press in industry publications, our goal is to bring wider consumer attention to the young venue and the great American story it tells. This can be in the form of a leadership role in an organization, summer jobs, involvement in groups like PRSSA, etc.

Travel 120

Travel Agriculture Tourism Internal 120

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Why the story matters to the company and should matter to the customer or consumer. What advice do you have for PR people that want to pitch you? High-quality and compelling visuals.

Meeting 57

Meeting Mobile Automotive Transportation 57

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Konnect Agency

MARCH 31, 2020

. #2 Be Prepared: It is an uncertain time and some brands are finding themselves in uncharted territory, often not knowing how to positions themselves to their consumers and the industry regarding what is happening in the world. Try to be as transparent and direct as possible. Questions to Keep Asking: Am I bringing value to my audience?

Communications 69

Communications Crisis Communications Crisis Social Media 69

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. It spurred her interest in PR and she joined the Masters in International PR course at Newcastle working for a local agency along the way.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. Their businesses are often all-consuming, back-breaking and require full family support. What advice do you have for PR people that want to pitch you? What story or stories are you most proud of?

Groups 55

Groups Meeting Transportation Media 55

Waxing UnLyrical

DECEMBER 21, 2018

Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client. You are not brainstorming alone in a silo. Now What?

Strategy 88

Strategy Analysis Small Business Measurement 88

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. They can provide news and press releases, blogger and influencer outreach, thought leadership, internal communications, broadcast, and more.

Strategy 62

Strategy Brand Branding Technology 62

PRSay

JANUARY 6, 2021

We need to educate ourselves and ask for feedback internally and externally. Forget everything you’ve heard about latex” was the subject line of her March 19 pitch to journalists. None of us and none of our organizations are perfect. I know of one organization that tries to end meetings with questions like “How are we doing?”

Communications 197

Communications Viral Fashion Public Affairs 197

Sword and the Script

AUGUST 9, 2016

Never assume that the client or executive leadership actually saw that last placement. Like consumers, executives too are facing more noise. That has ramifications both internally and externally. The search engine was followed by 2) pitches (from known sources), 3) breaking news, 4) social media and 5) press releases.

Study 60

Study Publicity Survey Engineering 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.

Strategy 370

Strategy Communications Reputation Measurement 370

Waxing UnLyrical

NOVEMBER 7, 2014

But if you ask often enough how such-and-such earned media will help the business – at least, as perceived by the client – you can then start to sketch out what the desired customer journey will be, once that media is actually earned, and consumed. On an internal level, we try to meet with a range of employees.

Strategy 97

Strategy Meeting Leadership Resources 97

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. I get to work with so many different types of media on a daily basis – from tech outlets to both long- and short-lead lifestyle/consumer publications, to national and local news stations.

Sports 113

Sports Retail Local Report 113

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Internal comms takes center comms stage in hybrid work. That’s the reason consumers and professionals are turning to online communities.

Marketing 198

Marketing Content Marketing Data Social Media 198

Karen Freberg

MAY 19, 2017

One of my former classmates posted this week that it has been ten years since we were in Cape Town, South Africa for our international internship program for our Master’s degree at USC. I was not an intern that just made copies or got coffee. I was pitching the media for our fashion and consumer clients.

Local 40

Local Fashion Travel Transportation 40

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 178

Survey Marketing B2B Study 178

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. One day, a big American petroleum company came, and they invited me for a pitch in public relations. It is very important to know how to change the leadership and how to bring new elements.

Newspapers 52

Newspapers Social Media Ethics Travel 52

MaccaPR

APRIL 12, 2016

SVP, Brand Marketing, Fleishman-Hillard – Minneapolis; former VP of the Consumer Marketing Practice at Weber Shandwick and VP & Director of Public Relations at OLSON. " Influencing the influencers has been proven to effectively drive thoughts, words and actions, from media relations to Word of Mouth to internal communications.

Travel 48

Travel Exercises Corporate Internal 48

5W PR

JUNE 6, 2022

For instance, in the past, a number of companies were used to having separate public relations departments internally, but these days, those departments are divided into public relations and marketing and both departments have shared responsibilities, especially in terms of any potential negative responses from the customers. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 129

Software Case Study Advertising Advertising 129