Waxing UnLyrical

JUNE 26, 2013

While you may be enamored with a wonderful strategy, if you can’t measure its impact, you can’t justify using it. Set a clear, measurable goal. Determine how you will measure the goal – what defines success? So if you spent $250 on printing 8,000 targeted fliers, which were used by 1,250 people, that becomes a very profitable $.20

Creativity 97

Creativity Measurement Print Analysis 97

Prohibition

AUGUST 29, 2023

In the highly competitive food industry, launching new products and menu items can be a daunting task. With so many options available to consumers, it is crucial for businesses to stand out and attract attention. Their endorsement and reviews can greatly impact consumer perception and generate interest.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media.

Sports 85

Sports Television Advertising Advertising 85

Cision

AUGUST 9, 2017

Because consumers trust earned media more than any other marketing form. But historically, communicators have struggled to measure the business impact of their campaigns. It just means that they have had access to better tools to build, manage, and measure their campaigns. The PR Industry can Finally Realize its Full Potential.

Communications 185

Communications How To Media Measurement 185

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

Burrelles Fresh Ideas

OCTOBER 24, 2023

But one fact remains steadfast: no matter what your industry may be or what kinds of market conditions you’re operating under, the indisputable preeminence of the customer. That is, they have unprecedented and seemingly unlimited access to the voice of the consumer. Markets evolve. Contact us to discuss your specific needs.

Strategy 95

Strategy Ethics Social Media Data 95

Cision

NOVEMBER 28, 2017

According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction.

Small Business 245

Small Business Media SMB Pitching 245

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. PR must know what messages should be delivered to build credibility and frame its brand to become the thought player in the industry. There are many more creative approaches to achieving a positive image.

Video 108

Video Marketing SEO Social Media 108

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In this read, we’re diving into social commerce and its power as a game changer in the ecommerce industry. As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like.

Social Media 86

Social Media Media Mobile SEO 86

PR 20/20

FEBRUARY 21, 2023

I n all industries, everything begins with a plan. Whether it’s sales, growth, or marketing, leadership must implement a plan with measurable goals. In order for businesses like law firms to succeed, implementing a solid marketing plan that aligns with the needs of today’s consumers is imperative. Absolutely not.

Marketing 68

Marketing Resources Advertising Advertising 68

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As engagement with traditional media channels like TV, radio, and print has declined, marketing with influencers offers a natural and low-pressure way to get brand-related information in front of a targeted audience. . Influencer content and measurement goals . Micro-Influencers help manage risk .

B2B 191

B2B Social Media Radio Fashion 191

Cision

NOVEMBER 11, 2016

Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. How did you get your start in PR?

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 The PR Industry Evolves Beyond Its Roots. billion over the next five years. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. These might include: What is the brand currently missing that greater consumer engagement can address? It’s far from the only positive outcome, though.

Community 90

Community How To Marketing Data 90

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. So how can you stay on the cutting edge of the news industry? Understandably, those working for digital outlets sided more strongly with this revenue-generating source, than those covering stories for traditional print outlets.

Trends 120

Trends Mobile Media Print 120

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Photo by domin_domin/iStock / Getty Images.

Crisis 151

Crisis Government Energy Community 151

Prakkypedia

NOVEMBER 5, 2017

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. It also has six print editions a year.

Media 76

Media Journalism Radio Print 76

Cision

JULY 12, 2016

Your audience is no longer consuming content in the same ways they once did. In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. So how can you ensure you reach them?

Television 120

Television Crisis Crisis Management Fashion 120

Cision

JULY 5, 2016

That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. The very first step should be establishing a clear and measurable goal. You have more than 25 years of experience in the marketing industry. How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: 10 PR Industry Studies ). The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. Source: PR Measurement ). Source: B2B Sales Cycles ).

Survey 174

Survey Marketing B2B Study 174

5W PR

NOVEMBER 5, 2018

This is both important for consumer engagement as well as client relations. On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. It further helps you explore different markets and understand industry trends.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

The Proactive Report

DECEMBER 21, 2015

With the gajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, in turn, can make locating those meaningful insights challenging. What consumer segment is most in need of your new, musky scent? Guest post by Leta Soza AirPR.

Data 100

Data Advertising Advertising Measurement 100

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Cision

FEBRUARY 18, 2016

We are sticklers for measuring all outcomes. Measurable. We find that when you combine measured results with demonstrated, unwavering commitment to understanding the industry ecosystem of each of our clients, we earn their respect and appreciation, and our clients see what their investment yields. Report (Specific.

Storytelling 120

Storytelling Local Video Measurement 120

Beyond PR

MARCH 1, 2018

Part of the problem is that the communications industry has for too long been part of a mutual shoulder shrug society, where everybody decided that since the metrics weren’t great, let’s all just use the same numbers, fundamentally flawed though they may be. But today, consumers don’t think and move in packs any longer.

Media 73

Media Measurement Enterprise Television 73

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. PR is a social science. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Ninety-six percent of respondents also reported they want content with more input from industry thought leaders.

B2B 60

B2B Survey Case Study Enterprise 60

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but They are the go-between between an organization and their targeted audience or consumers. but the terminology certainly doesn’t reflect their significance. Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Sword and the Script

JUNE 18, 2019

It’s a valid point, but it also depends on the industry and culture of the organization. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 38) “Publicity.”.

Employee 147

Employee Print Writing Survey 147

Waxing UnLyrical

JUNE 14, 2018

You are a hard-working professional with the talent to succeed in your industry. It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. Write Off Job Expenses. Did you know job search expenses are tax deductible?

Print 71

Print Resources Technology Interviews 71

Shift Communications

JANUARY 20, 2015

In her discussion with SHIFT VP of Marketing Technology, Christopher Penn, Sara offers these takeaways about the future of marketing: The future of the industry is technology. Newer trends like predictive analytics and big data are emerging and increasingly replacing traditional marketing tactics such as cold-calling and print advertising.

Marketing 60

Marketing Privacy Big Data Technology 60

Stephen Waddington

DECEMBER 5, 2018

A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

The Resolution Blog

AUGUST 19, 2019

With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but How do they actually measure success with that? I come from a different standpoint from the TV industry. but is TV still a valid way to do that?

Film 120

Film Instagram Sports Analytics 120

5W PR

MAY 16, 2017

Trendspotting at IHHS 2017 – here’s what to look for heading your way: SMART PRODUCTS: “Smart” products are getting event smarter…From garbage cans that open from voice commands to WiFi enabled grills and sous vide machines, housewares manufacturers are innovating with the tech-savvy consumer in mind. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

PRSay

JUNE 11, 2021

Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. Given the constantly evolving news cycle, what were the challenges of measuring the results of your efforts in real-time? How were you able to present this information to audiences without overwhelming them with numbers?

Publicity 157

Publicity Social Media Report Fashion 157

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. SOURCE The demand for fast and easily consumable content is on the rise. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing.

Communications 52

Communications Marketing Analytics Resources 52