Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Newswire There is a sense in the industry that things have changed and we don’t need the press release anymore.

Measurement 356

Measurement SEO Web Social Media 356

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications.

B2B 93

B2B Marketing Measurement Social Media 93

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Orla Graham, account director, CARMA spoke about measurement and shared a practical approach to developing a framework.

Report 203

Report Energy Print Measurement 203

5W PR

AUGUST 1, 2019

Even so, measuring PR is hardly an exact science. Some are better than others, but this topic is easily the most emotionally charged discussion within the PR industry. In terms of the free market, countless billions of dollars are spent on TV, internet and print advertising each year. The post Can You Measure PR?

Measurement 60

Measurement Advertising Advertising Guidelines 60

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

JANUARY 5, 2021

Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors. Only then can you promote the right media across social and other platforms in order to better reach your audience.

Real Estate 195

Real Estate Media Analytics Enterprise 195

5W PR

FEBRUARY 15, 2024

By showcasing the integration of AI into defense technologies, public relations efforts aim to establish a connection between powerful industry players, fostering collaborations that drive innovation. As materials science revolutionizes the defense industry, public relations efforts highlight the positive impact on soldier capabilities.

Biotechnology 78

Biotechnology Technology Ethics Energy 78

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. Are you finding it challenging to stay on top of the latest industry news or your media mentions? And this year was no exception.

Pitching 95

Pitching Print Measurement Report 95

Onclusive

NOVEMBER 17, 2021

Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. Social listening allows organizations to track what is being said about them, their competitors and industry topics on social media. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Publicity Media Analysis 195

Waxing UnLyrical

JUNE 26, 2013

While you may be enamored with a wonderful strategy, if you can’t measure its impact, you can’t justify using it. Set a clear, measurable goal. Determine how you will measure the goal – what defines success? So if you spent $250 on printing 8,000 targeted fliers, which were used by 1,250 people, that becomes a very profitable $.20

Creativity 97

Creativity Measurement Print Analysis 97

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.” Monitoring earned media facilitates analytics and measurement, allowing you to re-evaluate, adjust and fine-tune as you go.

Media 97

Media Nonprofit Pitching Analytics 97

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. The public relations industry has a thriving research community but there’s limited exchange between theory and practice. It is fundamentally impacting the communications industry.

Case Study 201

Case Study Conference Exercises Print 201

ImPRessions - Crenshaw Communications

JUNE 1, 2021

Bear in mind that despite what a reporter or producer tells you, questions might change during the course of the interview — especially if it’s about breaking industry news. Such measures are imperative to help solidify their position as industry experts and strengthen the client-agency relationship.

Interviews 268

Interviews Media Construction Report 268

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

Beyond PR

JUNE 28, 2016

If the agency’s role is evolving, though, so must the approach to PR measurement. Ad value is calculated by measuring the column inches (in the case of print) or seconds (in the case of broadcast media) and multiplying these figures by the respective medium’s advertising rates (per inch or per second).

Measurement 73

Measurement Advertising Advertising Agency 73

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. An integrated PR and digital marketing approach allows companies to develop relationships with clients and stakeholders, while top executives at these companies can engage with industry peers and establish themselves as thought leaders.

Strategy 68

Strategy Marketing Leadership Print 68

Burrelles Fresh Ideas

OCTOBER 24, 2023

But one fact remains steadfast: no matter what your industry may be or what kinds of market conditions you’re operating under, the indisputable preeminence of the customer. The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible.

Strategy 96

Strategy Ethics Social Media Data 96

Mindful Marketing

JUNE 22, 2015

Sure, budgets are smaller, print is moving to digital-only and some high profile journalist moves out of the industry have made headlines. It’s bad enough that the PR industry already suffers from a tainted reputation when it comes to media relations skills. The industry is changing, indeed. Journalists still matter.

Media Relations 50

Media Relations Measurement Report Media 50

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 74

Radio Television Media Local 74

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. PR must know what messages should be delivered to build credibility and frame its brand to become the thought player in the industry. There are many more creative approaches to achieving a positive image.

Video 109

Video Marketing SEO Social Media 109

The Resolution Blog

NOVEMBER 17, 2015

The PR industry, especially in the UK has been guilty of negative navel-gazing in the past. We have all sat in industry conferences listening to various speakers tell us what is wrong with the industry, how other areas of marketing eat our lunch and how even our name doesn’t make sense. It’s working.

eBook 120

eBook Print Conference Measurement 120

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 89

Software Pitching Measurement Enterprise 89

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media. These early releases not only generated greater brand impact during the game but also capitalized on consumers’ emotional responses, measured second-by-second throughout the ad.

Sports 85

Sports Television Advertising Advertising 85

Burrelles Fresh Ideas

AUGUST 15, 2023

These are essentially frameworks that help a business set realistic and measurable goals. Integrating OKRs gives your public relations team a clear roadmap to success with measurable, actionable key results. It helps to set measurable goals that are both clear and realistic.

Strategy 71

Strategy Measurement Google Case Study 71

Prohibition

AUGUST 29, 2023

In the highly competitive food industry, launching new products and menu items can be a daunting task. This can include product reviews, interviews, or features in food publications, both online and in print. This could include traditional media outlets, social media platforms, food blogs, or industry events.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

PR 20/20

FEBRUARY 21, 2023

I n all industries, everything begins with a plan. Whether it’s sales, growth, or marketing, leadership must implement a plan with measurable goals. For more marketing resources geared toward your industry, take a look at the Damn Good Marketing blog. But what happens when the unexpected strikes? Absolutely not.

Marketing 68

Marketing Resources Advertising Advertising 68

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 The PR Industry Evolves Beyond Its Roots. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Agility PR Solutions

SEPTEMBER 18, 2018

A new study measuring “trust” among readers of their newspapers-of-choice from Brand Keys found The New York Times and The Wall Street Journal #1 among fifteen papers examined in this wave of research.

Newspapers 85

Newspapers Trends Print Media 85

Cision

SEPTEMBER 13, 2017

Once you’ve answered all of these questions, spend time looking at your industry and seeing what resonates, down to logo design and marketing messaging. Printed and digital materials: sales collateral. You might plan a public event or one geared toward industry insiders to celebrate the relaunch. What value do you provide them?

Corporate 270

Corporate Brand Branding Guidelines 270

Cision

JUNE 27, 2015

Data drives PR measurement. Update steps based on new strategies and industry best practices, then practice implementing those additional steps as you would pre-crisis with simulations. Don’t keep accomplishments locked up behind the scenes after a crisis hits. Review metrics. Share revisions.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Prakkypedia

NOVEMBER 5, 2017

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. It also has six print editions a year.

Media 76

Media Journalism Radio Print 76

Cision

NOVEMBER 11, 2016

Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. How did you get your start in PR?

Communications 253

Communications Data Local Survey 253

Cision

NOVEMBER 28, 2017

According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. The future is built on a foundation already in use in the present, and for the past century, by the PR industry — building influencer lists.

Small Business 245

Small Business Media SMB Pitching 245

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. PR is a social science. Issues in practice 1.

Government 103

Government Education Print Ethics 103