Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. Not Realizing You’re Already Behind.

Automotive 74

Automotive Mobile Technology Resources 74

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. When consumers use voice search (compared to regular text search), they typically ask longer, more precise, and more conversational questions.

SEO 88

SEO How To Mobile Engineering 88

Cision

NOVEMBER 22, 2017

According to Blue Nile Research, more than 70 percent of consumers research a purchase on three or more channels, so keep your message and brand consistent across all of them. Create a mobile site to test your strategy first. Try to optimize conversions on a mobile test site before you send people through from Instagram and Facebook.

How To 284

How To Instagram Mobile Video 284

Business Wire

FEBRUARY 21, 2017

Social channels tend to pull in the entire headline (along with your Business Wire news release summary) Don’t forget about mobile devices. Keeping your headline to 40 characters may be tough, but some think that is the ideal headline length for mobile readers. Let Your Coverage Be Your Guide! Did they use your language or your angle?

Writing 216

Writing Report How To Google 216

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics). More Categories -> Facebook Categories.

Social Media 233

Social Media How To Insurance Insurance 233

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Why users should care about the products and how it can improve their lives with them. If consumers and journalists trust the company, they’ll want to follow and work with it in the future.

How To 176

How To Media Guidelines Pitching 176

PR 20/20

JANUARY 6, 2023

Remember that relevant keywords change just as often as consumer behaviors and patterns. Curate honest, consumer-focused content. There’s no doubt that content is key when it comes to establishing yourself as an industry thought leader and building consumer trust. But how can you get started? Why is this important?

Engineering 86

Engineering SEO How To Resources 86

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Any good PR person knows that consumer publications have long lead times and are often tricky to crack. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment.

Agency 310

Agency B2B B2C Pitching 310

Cision

JULY 8, 2016

The average person spends more than four hours browsing the internet each day…and that doesn’t include time spent on mobile. How can brands ensure their target audiences see and consume their content? Friendships are formed over shared experiences, hobbies or goals.

Case Study 192

Case Study How To Media Pitching 192

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. And consider campaigns that don’t constantly ask for donations from cause-fatigued consumers.

Corporate 168

Corporate How To Employee Nonprofit 168

5W PR

NOVEMBER 23, 2021

If you are wondering how to do any of the unique formatting for your bio, message, or responses, do it in Word and then copy and paste it. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. Instagram Generation.

Instagram 158

Instagram Publicity How To Social Media 158

Cision

MAY 1, 2017

Instead of broadcasting via a mobile device, you can use hardware that will make your video and audio high-quality, and do it over a reliable connection. Recently Facebook integrated Facebook Live into its desktop version , and this should alleviate problems of video quality and connectivity for most broadcasts.

Video 197

Video Facebook Retail How To 197

Prohibition

AUGUST 4, 2023

In this blog, we will explore the five biggest mistakes in social media video marketing and how to best avoid them. Failure to recognise these differences could lead to brands posting irrelevant content, resulting in less engagement, less followers and unhappy consumers.

Social Media 118

Social Media Video Marketing Media 118

Bianchi Biz Blog

SEPTEMBER 21, 2023

However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. CES is arguably one of the most competitive tech events in the world for journalists and exhibitors alike.

Technology 93

Technology Automotive Mobile Interviews 93

Buchanan PR

JANUARY 9, 2023

In sales and marketing, you’ll often hear about buyer personas – a detailed representation of the average consumer of the product or service. While part of the company’s target audience, a buyer persona offers a much more specific and individualized look into a common consumer’s unique personality, challenges and interests.

Social Media 82

Social Media How To Instagram Media 82

Prohibition

AUGUST 3, 2023

With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before. This shift will allow creators and marketers to optimise their content for mobile users, resulting in higher engagement and better user experiences.

Video 118

Video Social Media Media YouTube 118

Cision

JULY 18, 2015

Without eating up users’ data usage, the photo-sharing platform bumped the previous 640 x 640 pixel resolution standard up to 1080 x 1080 for those viewing and sharing photos on their mobile devices. The recent roll-out provides mobile users an opportunity to brush up on those photography skills and show off their artistic eyes.

Instagram 120

Instagram How To Mobile Creativity 120

PR for Anyone

APRIL 13, 2022

More than 75% of all video views come from mobile devices. How to Create Great Content Fast. For YouTube you want longer-form content to get your watch hours up but actually, most people prefer to consume short-form video. I want people to watch them, consume them, and take action and when they are short and sweet, that happens.

Video 130

Video Strategy YouTube Interviews 130

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. His work mainly focuses on uncovering key consumer insights through primary research and social listening, that are used to drive, shape, and validate sharp integrated communications strategies.

Consumer 78

Consumer Measurement Local Data 78

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. Voice-shopping is expected to be a $40 billion consumer channel by 2022. SCHEDULE A DEMO.

SEO 76

SEO How To Google Local 76

The Resolution Blog

AUGUST 6, 2019

Keen to guide us through ‘the basics’ so we understand the principles and meaning behind some of the metrics which seem so familiar; this post looks at engagement rate and how to calculate this manually. There is no export to Excel button, making data collection over longer periods more time consuming.

How To 120

How To Media Comparison LinkedIn 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Mobile-friendly Platforms. That’s because one of the biggest reasons and the plus of social commerce is how it fits right into your mobile. These social media platforms optimized for mobile devices transform shopping into a hassle-free experience, no matter where the shoppers are. It’s like carrying a store in a pocket.

Social Media 86

Social Media Media Mobile SEO 86

The Hoyt Organization

JANUARY 25, 2024

Wondering how to build the perfect brand strategy for your cannabis business? Conduct a market analysis of your target audience to gain key insights into consumer habits and interests. With high competition in the cannabis industry, consumers tend to go for brands with easy-to-use websites that accept several merchant accounts.

Strategy 99

Strategy Brand Branding SEO 99

ImPRessions - Crenshaw Communications

JULY 17, 2017

Particularly on mobile devices, consumers are still using technology to block intrusive and irrelevant ads, placing pressure on digital marketers to deliver better ad messages. But most relevant of all may be the sheer amount of data available to consumers about their own health and wellness. Mobile is still growing.

Trends 159

Trends Mobile Advertising Advertising 159

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. Voice-shopping is expected to be a $40 billion consumer channel by 2022. SCHEDULE A DEMO.

SEO 67

SEO How To Google Local 67

Presspage

JULY 18, 2017

Is your audience mostly consuming content quickly and on their mobile devices, or do they prefer to read long form content on paper while enjoying a relaxed morning coffee? To make sure your content will not be consumed, ignore all information you might be able to gather on the audience's preferences.

How To 90

How To Guidelines Writing Consumer 90

The Proactive Report

DECEMBER 26, 2022

As we get faster mobile internet speeds and can share video to any place on earth from practically anywhere, with 5G, video will continue its rise. Ninety percent of consumers watch videos on their phones because it is far easier than firing up a laptop or other device. Video trends for 2023. 2023 is just around the corner.

Video 162

Video Film Social Media Facebook 162

Presspage

MARCH 5, 2020

It’s inefficient, time-consuming and frustrating for all involved – and it increases the possibility that mistakes will be made somewhere along the way. Think about where people read the content, is your newsroom optimized for mobile, tablet, and desktop users alike? Read: How to successfully manage a global newsroom.

Brand 88

Brand Branding SEO How To 88

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. You’re Already Late! Don’t panic but chances are you might already be behind in your CES planning.

Automotive 107

Automotive Mobile Technology Resources 107

Cision

NOVEMBER 28, 2016

For scale, Twitter’s monthly average users are relatively stagnant at 313 million , 82% of which are mobile (For perspective, Facebook has 1.70 These “super users” have never been shown to be more or less likely to convert a click through on a Tweet than anyone else, or to consume any more or less content than anyone else.

Twitter 0

Twitter How To Social Media YouTube 0

Onclusive

DECEMBER 19, 2019

So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. We target our consumers with historically unimaginable precision. The inescapable part of this effort is that your consumers know it is you talking to them.

Marketing 195

Marketing Advertising Advertising System 195

Cision

MARCH 8, 2016

As mobile devices decrease in screen size and smartphone usage continues to rise, media outlets have had to change the way they tell and distribute their stories. Help reporters reach these on-the-go content consumers by pitching videos, infographics or other mobile-friendly multimedia. Visualize Stories.

How To 84

How To Pitching Survey Comparison 84

PRSay

OCTOBER 17, 2019

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. How should PR professionals and marketers connect with members of Generation Alpha as they become consumers, voters and donors in the years to come?

Groups 137

Groups Mobile Real Estate Skype 137

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. Mobile = Visual Multimedia is not an option anymore. They are available for journalists and other news consumers to download in a hi-res format. The question to ask yourself is how to maximize engagement.

Mobile 152

Mobile SEO Web Training 152

Prohibition

JUNE 8, 2023

Consider Investing In Low-Cost Equipment ugc, video, video equipment While smartphones and mobile devices have improved their imagery and video capabilities over the years, consider investing in a lapel microphone for improved audio. Overall, you should adjust your content to match the platform’s preferences.

Video 62

Video Social Media Instagram Media 62

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. In fact, content discovery helps both consumers and online marketers. Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. The focus was more on quality of content.

How To 129

How To Content Marketing Engineering Advertising 129