5W PR

NOVEMBER 23, 2021

If you are wondering how to do any of the unique formatting for your bio, message, or responses, do it in Word and then copy and paste it. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. Instagram Generation.

Instagram 158

Instagram Publicity How To Social Media 158

The Proactive Report

DECEMBER 26, 2022

As we get faster mobile internet speeds and can share video to any place on earth from practically anywhere, with 5G, video will continue its rise. Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Video trends for 2023. 2023 is just around the corner.

Video 162

Video Film Social Media Facebook 162

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. Mobile = Visual Multimedia is not an option anymore. They are available for journalists and other news consumers to download in a hi-res format. Utilize the latest storytelling tools, such as interactive photos and videos.

Mobile 152

Mobile SEO Web Training 152

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. But to do that, we must deliver our message to consumers at the right time, in the exact right way—so as not to be intrusive or irrelevant. In this session, learn how to: Remove barriers and reduce friction throughout the buyer’s journey using AI. when done right.

Storytelling 63

Storytelling B2B Content Marketing Data 63

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. “2016 has and continues to be the year for mobilization. Mobile Marketer. MarketingProfs. CommPRO.biz.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Presspage

JUNE 19, 2018

Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. This isn’t for journalists, who get captionless video, but for consumers who might have muted their devices when they auto-play.

Automotive 117

Automotive Mobile Interviews Video 117

Stuart Bruce

FEBRUARY 11, 2016

They might not be the best VR glasses, but it lets me use my mobile phone as a virtual reality display and see just what it is the social media and digital pundits are getting so excited about. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. “I Luciana Lima , Head of PR, Reserve Parks.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

APRIL 7, 2015

B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Here are some of the highlights from the white paper: How to Get Started. How, where and when do they prefer to consume content? Now brands can create mobile games that build brand awareness as players tap away.

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

APRIL 21, 2015

On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. Does video have any weaknesses?

Video 120

Video Brand Branding Trends 120

Cision

APRIL 28, 2016

Then, figure out how your brand can solve those problems. In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. Social media is how we interact with one another, and that’s driven by mobile.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Critical Mention

MAY 8, 2018

They know storytelling can happen with just about any visual: a 6.5-second Millennials are pros at this: they have a quick wit and being the most educated generation in American history, they know how to reach their peers in a hot second by being entertaining and informative. Think mobile-friendly first, desktop view second.

Mobile 90

Mobile Education Technology Examples 90

Deirdre Breakenridge

SEPTEMBER 3, 2014

My PR world became so much more efficient when I learned how to take advantage of Evernote’s audio recording capabilities. You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights.

Communications 383

Communications Tools Google Resources 383

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low. It includes a database of tools and how to articles. Google+ will close to consumers on 2 April. It also misses the point.

Tools 69

Tools Insurance Insurance Handbook 69

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Conference 52

Ishmael's Corner

JUNE 2, 2015

With this in mind, I believe that certain actions can help a prospective client gain a deeper window into an agency without consuming a ton of time. But beyond that, it’s important to scrutinize how each account person tells his or her own story. The word “storyteller” now dominates the communications vernacular.

Agency 60

Agency Real Estate Mobile LinkedIn 60

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Want to build word-of-mouth? Social Currency: The new classic.

Energy 120

Energy Viral Storytelling Community 120

Beyond PR

JANUARY 18, 2018

Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. Banner ads, pay-per-click ads, even native advertising all served as successful means for brands to get in front of consumers. Consumers are ad-weary.

Media 75

Media Advertising Advertising Measurement 75

Cision

MAY 21, 2015

If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Reaching over 200,000 social media followers, this weekly show features how to succeed in the new world of business marketing. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Katrina, how are you emphasizing authenticity at GE? Around utilities we are consuming more information in smaller doses. Storytelling vs. Brand Newsrooms.

Report 225

Report Media Advertising Advertising 225

prTini

OCTOBER 31, 2014

The Five Parts to Brand Storytelling Nearly Everyone Misses. How Facebook Is Changing the Way Its Users Consume Journalism. Learning How to Be Fearless (client). 45 Best Mobile Apps and Tools for Marketers: How to Manage Social Media From Anywhere. Cheers and happy reading! . 3 Tips for Repurposing Content.

Case Study 44

Case Study Infographics YouTube Pitching 44

Karen Freberg

MARCH 31, 2022

We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them. Social media is first and foremost social! It’s about being able to build relationships and connections on social.

Social Media 85

Social Media Industry Film Viral 85

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. We had 2,000 patient units, 50 mobile bathrooms and showers, a pharmacy, a nurses’ station and a doctors’ station. Today, it’s a vaccination site.

Crisis 87

Crisis Employee Trade Shows Local 87

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Broadband internet access became a mainstream consumer proposition in 2000. Mobile broadband services such as WAP, 3G and 4G followed. Readers are fragmented across apps and websites.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

APRIL 11, 2018

Last summer, Instagram celebrated Stories’ first anniversary by saying 50 percent of businesses on the platform had produced a Story in a single month, and that one in five organic Stories from a brand had produced a direct message from a consumer. How to Create Instagram Worthy Events. Make it Easy to Promote Your Brand.

Instagram 74

Instagram Pitching Media Tourism 74

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media. Content Storytelling.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media. Content Storytelling.

Social Media 40

Social Media Media Storytelling Local 40

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. But how do marketers connect the dots between social media and engaged consumers by providing real value? social + content marketing).

Marketing 48

Marketing Social Media Video Mobile 48

Beyond PR

JUNE 8, 2016

“The internet has changed how the entire news operation works,” Aaron said, mentioning that the Post always considers the time of day before publishing a story. Readers’ digital and mobile consumption habits are central to this schedule. While social media and mobile have changed the news industry, some old school rules still apply.

Media Relations 40

Media Relations Media Journalism Print 40