Consumer Fashion Viral 
ImPRessions - Crenshaw Communications
SEPTEMBER 21, 2020
Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . B2B companies might be hesitant about TikTok because it’s so consumer-oriented, but they shouldn’t count it out. Why TikTok? . But Can It Work for B2B?
PRSay
MARCH 11, 2019
In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”
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Shift Communications
JANUARY 12, 2018
We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course.
NewsWhip
JULY 7, 2021
Using that as a springboard, and alongside the fact that the shoes are now seen as something of a fashion statement , Crocs has entered into a partnership that has gained significant public interest in the last few weeks — a stiletto made with Balenciaga that debuted at the designer brand’s fashion show. Balenciaga x Crocs.
OnePitch
JANUARY 11, 2024
Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Master all five, and your product will likely land in the spotlight.
Prohibition
SEPTEMBER 11, 2024
With people becoming influencers overnight and reaching millions of followers before they know it, brands have leveraged this power to push products and messaging to consumers more so than ever, it’s almost impossible to avoid ads and promotions when online. However, a new trend has emerged on TikTok — “ de-influencing.”
Prohibition
JUNE 27, 2023
As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.
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