Stern + Associates

NOVEMBER 2, 2023

Utilizing the Modern Digital Marketing Playbook Sparked by a desire to understand what makes decision-makers tick – both the conscious and subconscious needs of everyone from consumers to B2B buyers – Lecinski became a digital marketing trailblazer. Sales & Service. Levy Teaching Award.

Marketing 62

Marketing Privacy Training Strategy 62

PRSay

SEPTEMBER 11, 2023

For example, practice creating images using Bing Image Creator, or ask Bing Chat to help you summarize a media article. For example, facial recognition capabilities that unlock your phone, or show recommendations in your favorite streaming service. Can you share an example of how your Microsoft team uses AI?

Enterprise 186

Enterprise Tools Technology Privacy 186

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Newsfile

OCTOBER 10, 2023

For example, a Reuters investigation found that the company’s powder was sometimes tainted with carcinogenic asbestos and that J&J kept that information from regulators and the public. Companies should prioritize consumer safety and address concerns promptly. Lesson Learned : Protecting user data and privacy is paramount.

Privacy 52

Privacy Ethics Airlines Data 52

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Google, too, faces data privacy challenges, as well as periodic revolts by its own workforce. Take data privacy, for example. The privacy implications are clear, but no one’s really pressing the case.

Privacy 165

Privacy Retail Government Google 165

Stephen Waddington

JULY 1, 2021

These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners. However, data breaches or leaks have become commonplace.

Corporate 141

Corporate Report Privacy Government 141

PRSay

SEPTEMBER 24, 2019

Privacy is the major issue in ethical use of data within public relations. The discussion emphasized privacy isn’t just about gathering data. In global public relations, not all countries’ privacy and data laws work the same. What are potential missteps when it comes to using — or misusing — consumer data?

Ethics 122

Ethics Data Strategy Privacy 122

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. 53% of consumers say that they prefer to read a mix of positive and negative reviews from a business when buying online. Therefore, having online reviews is crucial for your business’s success.

Policies 98

Policies Construction Reputation Privacy 98

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Luckily, there are so many ways to consume news that it’s pretty hard to miss it. For example, the use of newsletters has ramped up in the last year. The phasing out of third-party cookies has shaken up digital advertising and media, and with recent pushback regarding privacy issues, there is much to talk about.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

APRIL 8, 2021

P&G’s Marc Pritchard led the call for change, claiming deep-pocketed marketers are left in the dark on matters of data collection, privacy, and billing across the media supply chain. Redefine data ownership and privacy. Those schemes don’t seem realistic (or very profitable for consumers).

Reputation 305

Reputation Privacy Data Advertising 305

PR 20/20

SEPTEMBER 15, 2022

If you chose option one, 80% of consumers would likely agree with you. With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. In fact, according to McKinsey, 76% of consumers get frustrated when personalization is not used. Call-to-action buttons.

Privacy 59

Privacy Data Consumer Conference 59

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

ImPRessions - Crenshaw Communications

JUNE 26, 2018

In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example. Problems vary with the individual company, of course.

Privacy 149

Privacy Technology B2B Data 149

Wadds Inc.

JUNE 19, 2023

This includes bias, copyright, privacy, and misinformation. Examples of AI tools that can be applied in practice Ignoring AI tools, for now, is possible, however Adobe, Google and Microsoft will force mainstream adoption in the business and consumer environment as soon as they incorporate it into their applications.

Publicity 105

Publicity Policies Training Engineering 105

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

Publicity 163

Publicity Marketing Privacy Advertising 163

ImPRessions - Crenshaw Communications

MARCH 2, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing.

B2B 156

B2B How To Pitching Conference 156

ImPRessions - Crenshaw Communications

JUNE 26, 2018

In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example. Problems vary with the individual company, of course.

Privacy 120

Privacy Technology B2B Data 120

Deirdre Breakenridge

JUNE 27, 2018

Today, companies are compelled by their consumers to do more for society’s common good. In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves. They reflect the values of their consumers and use their power to act.

Marketing 164

Marketing Ethics Local Technology 164

Melissa Agnes

JUNE 2, 2014

Basically, the Act has been instated to help protect consumers and organizations from “ spam and related threats to electronic commerce “ This means that all Commercial Electronic Messages (CEM) sent from your organization need to comply with this new Act, by including the following three criteria: Consent. Government of Canada.

Privacy 199

Privacy Government Consumer Examples 199

Buzzstream

MARCH 12, 2020

Privacy Concerns. The debate about the Internet and privacy continues to be a concern for many Americans. In addition, if you’re experiencing lower sign-ups, the barrier to entry may be too high for some consumers. Do people prefer to watch ads or would they rather give away some of their privacy? Would You Rather?

Advertising 131

Advertising Advertising Marketing Privacy 131

Cision

OCTOBER 29, 2015

Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft. Some software providers and consumers declare that ad blocking is a right, or at least close enough that it shouldn’t be stopped.

Trends 120

Trends Software Advertising Advertising 120

PR in High Definition

MARCH 21, 2018

For example, Facebook discussed openly how it deals with abuse and radicalisation , and Canada allowed consumers to see what ads a company is running at any one time. At the moment, the privacy page is very granular, but it’s not the easiest page to reach or customise.

Advertising 48

Advertising Advertising Tools Privacy 48

The Resolution Blog

JUNE 7, 2019

As consumers move down through the steps, they need different kinds of information and different kinds of content to validate their decision to move forward. This is the hardest part of the funnel to measure because, as the consumer flows down through the stages and gets closer to purchasing, it’s easier to track their movements.

Measurement 120

Measurement Analytics Google Trends 120

Stephen Waddington

JUNE 2, 2018

hours accessing digital media, however the data isn’t deduped to account for dual screen usage, for example when people use a tablet while watching digital TV. #3 4 Voice innovation Voice recognition services have crossed the 95% accuracy threshold deemed acceptable for consumer usage.

Report 92

Report Trends Retail Marketing 92

ReimaginePR

SEPTEMBER 21, 2016

Consumers will have no choice but to comply and stay within the boundaries of the new police state that used to be known as the wide open web. For example, Australia’s privacy laws safeguard against personal data being stored offshore where it’s out of the law’s reach, but this would be in direct violation of the TPP.

Telecommunications 120

Telecommunications Privacy Software Data 120

Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Stern + Associates

MAY 20, 2022

As an example, they point to how the Broad Institute of M.I.T. As a speaker, educator, researcher and writer, he offers up the “big picture” of technological change and, in doing so, helps companies develop products, platforms and business models that work for both consumers and government regulators.

Government 62

Government Insurance Insurance Privacy 62

Cision

JANUARY 27, 2017

For example, to search for a job at Cision you might type, “Cision” in the search bar and then filter results by jobs on the Search Engine Results Page (SERP). An example search using these operators might look like this: firstname:Joan company:Cision NOT lastname:Osborne.

LinkedIn 108

LinkedIn Mobile Privacy Engineering 108

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. For example, Patagonia weighing in on environmental issues probably resonates with their customers.

Technology 134

Technology Study Communications Survey 134

Presspage

JUNE 19, 2018

Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. A story on the clinic’s first face transplant story was a prime example of media outlets using b-roll that Mayo produced.

Automotive 117

Automotive Mobile Interviews Video 117

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. For example, Bloomberg produces roughly 5,000 global stories a day. Each one offers a unique platform to amplify your voice.

Financial 52

Financial Media Analytics Data 52

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. You might find this annoying, distracting, or perhaps even an invasion of privacy.

Advertising 84

Advertising Advertising Privacy Analytics 84

Flack's Revenge

FEBRUARY 3, 2021

Identiq: Anti-fraud privacy protection for e-commerce. ” For example, if you were conducting an online auction, every participant can make a bid and multi-party computation can allow the participants to find out who the winner is without revealing individual bids, he said.

Technology 177

Technology Comparison Case Study Privacy 177

Stephen Waddington

JUNE 23, 2019

The conversation about user privacy is growing louder. Platforms are attempting to get ahead of the issue by improving privacy management. Business models and markets #11 Freemium in the enterprise The freemium business model enabled by the cloud has evolved from gaming to enterprise and consumer markets.

Report 81

Report YouTube Privacy Web 81