PRSay

AUGUST 31, 2016

To paraphrase a friend of mine “Ethics should not just be a policy. Ethics is central to effective public relations. I wrote a few years ago about training your ethical mind and the lessons still hold true today. If anything, with consumers expecting radical transparency, they are even more relevant. 15, time TBD.

Ethics 113

Ethics Policies Healthcare Journalism 113

Ethical Voices

NOVEMBER 7, 2022

Joining me is Scott Tharler , an award-winning technology journalist. I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. Am I selling it?

Ethics 82

Ethics Travel Writing YouTube 82

Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. In this case, transparency is everything.

Ethics 64

Ethics Guidelines Comparison Creativity 64

The Proactive Report

FEBRUARY 17, 2023

Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support. Brand affinity refers to the emotional connection that consumers have with a brand.

Brand 130

Brand Branding Ethics Engineering 130

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. The intersection of journalism and AI is the most important media issue of our time. You can stop reading there.

Journalism 155

Journalism Public Affairs Ethics Technology 155

PRSay

JUNE 16, 2023

Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology. However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations. But the AI technology is not just about automation.

Technology 146

Technology Crisis Management Social Media Training 146

5W PR

JULY 21, 2023

These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors. Leveraging data and technology To compete with e-commerce giants, variety stores must harness the power of data and technology.

Retail 78

Retail Local Consumer Community 78

PRSay

OCTOBER 3, 2022

In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”. Similar laws will take effect in Virginia, Colorado, Connecticut and Utah next year.

Privacy 78

Privacy Data Marketing Retail 78

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 184

Enterprise Tools Technology Privacy 184

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. How can you bridge the human and the technological?

Technology 76

Technology Training Data Consumer 76

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. They discussed the ethics of data sourcing and activation to a packed room in Aria. What streaming business model will consumers ultimately prefer — subscription or free and ad-supported? What did the show tell us about the rest of the year?

B2B 208

B2B Trends Retail Privacy 208

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

Prohibition

MARCH 21, 2024

Though data collection is important, it can also be a time-consuming task- this is where AI shines! Automating the process of data collection and processing from a range of social platforms, AI can leverage a range of data sources for a deeper understanding of consumer preferences, emerging trends, and competitor activity.

Social Media 62

Social Media Trends Analysis Media 62

PRSay

DECEMBER 18, 2023

“We need to think about some of the longer-term implications of AI and how we behave and how we relate to each other, the media we consume,” etc., Communicators have been slow to adopt artificial intelligence technology in their work, he said. Perry said. Relatively speaking, [AI] is still very new.

Communications 72

Communications Guidelines Technology Tools 72

PRSay

JULY 29, 2022

A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. Remain relevant. “We Embrace DE&I.

Communications 156

Communications Public Affairs Insurance Insurance 156

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. The power of representation in marketing cannot be overstated.

Brand 89

Brand Branding Marketing Ethics 89

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” ” Aftab Pureval “Cincinnati is growing with the largest consumer brand ( Proctor & Gamble (I) Limited. ) to make the make the biggest impact to these consumer brands in the coming years.”

System 78

System Technology Banking Community 78

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Despite differing execution methods, the fundamental principles remain consistent.

B2B 93

B2B Marketing Measurement Social Media 93

Stern + Associates

NOVEMBER 2, 2023

“To accomplish that, it’s vital to be able to use the latest technology to connect with and better satisfy customers down to an individual level.” A member of the team that built one of Procter & Gamble’s first consumer websites, he joined Google in 2006, becoming the tech giant’s Vice President of U.S. Sales & Service.

Marketing 62

Marketing Privacy Training Strategy 62

NewsWhip

NOVEMBER 15, 2023

Enhanced digests add to our automated We know how important regular insights are to our users — they already receive more than 230,000 email digests and alerts per month, so we know all about their need to have easy-to-consume information available at speed, in a format that suits both them and their stakeholders. Simple, right?

Guidelines 97

Guidelines Ethics Analysis Trends 97

The Hoyt Organization

JANUARY 8, 2024

This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. Over half of Gen Z consumers are over the age of 18.

Consumer 88

Consumer Social Media Education Advertising 88

PRSay

MAY 15, 2019

They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. He retired as vice president, communications, Johnson & Johnson Group of Consumer Companies. stock exchanges, and; how to coordinate global public health campaigns and insulate them from the impact of online misinformation.

Publicity 146

Publicity Privacy Crisis Communications Ethics 146

Prohibition

AUGUST 1, 2023

From his early days as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew’s career shares great insight into the technological change of AI. Will consumers be less likely to believe everything they see on the internet, such as data-based news articles?

Marketing 62

Marketing Ethics Retail Tools 62

Prohibition

AUGUST 1, 2023

From his early days as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew’s career shares great insight into the technological change of AI. Will consumers be less likely to believe everything they see on the internet, such as data-based news articles?

Marketing 62

Marketing Ethics Tools Creativity 62

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. The post Which sectors will be hot or not in technology PR in 2017? Email,” he replied.

Technology 48

Technology Automotive Retail Banking 48

PR in High Definition

DECEMBER 1, 2022

While progress was made in the form of a new five-year work programme to promote climate technology solutions in developing countries, the conference faced widespread criticism for failing to do enough to address the crisis. The IPCC named digital technology as a key enabler of energy efficiency to reduce emissions across multiple sectors.

Energy 62

Energy Engineering Technology Government 62

Konnect Agency

AUGUST 17, 2023

In doing so, they are able to stay ahead of the competition, resonate with consumers, and ensure their relevance in a rapidly evolving market. Patagonia’s commitment to ethical campaigns, including initiatives like the Worn Wear program, has set new standards for responsible business practices in the retail industry.

Brand 52

Brand Branding Automotive Retail 52

Wadds Inc.

MARCH 8, 2023

The threat are copyright and ethical issues that arise from the use of AI tools. Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences.

Tools 98

Tools Writing Pitching Web 98

Deirdre Breakenridge

AUGUST 5, 2015

The focus should be on your ethical approach to public communication through all media formats. With changing consumer behaviors, emerging technology and new media channels popping up daily, remember to act in the best interest of the public you serve. Ethics should always be top of mind in your communication.

Skype 150

Skype Ethics Case Study Meeting 150

Deirdre Breakenridge

AUGUST 5, 2015

The focus should be on your ethical approach to public communication through all media formats. With changing consumer behaviors, emerging technology and new media channels popping up daily, remember to act in the best interest of the public you serve. Ethics should always be top of mind in your communication.

Skype 150

Skype Ethics Case Study Meeting 150

Sword and the Script

SEPTEMBER 14, 2022

It has less of an impact in my focus areas of B2B technology – but it’s not zero. Moreover, today, bias has seeped into the algorithms so central to technology. Perhaps this is a matter of PR ethics , but I’d like to believe it is more of a matter of due diligence. Responsibility to stay informed about technology.

Survey 95

Survey Communications Media Engineering 95

Ethical Voices

APRIL 17, 2023

He discusses a number of important ethics issues, including: It’s great to be with you, Mark. Thinking over your career, what is the most difficult ethical challenge you ever confronted at work? ” Thinking beyond your own personal experience, what are you seeing as some of the key ethical challenges for today and tomorrow?

Enterprise 68

Enterprise Ethics Engineering Technology 68

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. But AI is not just in your consumer life. AI is not some abstract thing you see in sci-fi movies.

Financial 98

Financial Conference Agency Resources 98

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. To the average consumer, AI likely snuck up like a mysterious, unknown entity. Content Creation and Curation: AI technologies can assist marketers in creating and curating content.

Communications 40

Communications Marketing Technology Data 40

Bianchi Biz Blog

DECEMBER 2, 2020

But they are also moving more toward normalcy and are increasingly focusing on products, technologies, trends, business strategies and what lies ahead. Fast-paced autonomous and connected car technology innovations are moving at the speed of light. 4 – Technology Trends and New Design Innovations. 2 – Autonomous Vehicles.

Mobile 73

Mobile Trends Automotive Technology 73