PRSay

SEPTEMBER 16, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 201

Ethics Public Affairs Crisis Management Training 201

PRSay

JULY 10, 2018

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. In their quest for research funding, some data scientists might forego scientific rigor and ethical considerations.

Ethics 199

Ethics Data Privacy Policies 199

Ronn Torossian

JUNE 30, 2023

The food and beverage manufacturing industry is undergoing transformational changes due to new technology trends. These trends are revolutionizing product development and production. The industry is incorporating processing methods, equipment advances, and packaging techniques to facilitate this transformation.

Ethics 355

Ethics Trends Technology Industry 355

Ethical Voices

FEBRUARY 26, 2024

Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. What are you seeing as some of the key ethics challenges for today and tomorrow?

Ethics 91

Ethics Healthcare Government Energy 91

Ethical Voices

JANUARY 26, 2023

I sure picked a good week to restart the This Week in PR Ethics this year. Everywhere you turn there is an ethics discussion. M&M ethics – This story has blown up over the past few days. What are the ethics considerations of mascots, brand ambassadors, and cartoon characters. Did I mention ChatGPT?

Ethics 92

Ethics Case Study Web Technology 92

Stephen Waddington

AUGUST 26, 2020

The CIPR and CPRS has published a best practice guide to the ethical application of artificial intelligence. A new artificial intelligence (AI) ethics guide published by the CIPR and CPRS foresaw this situation. Understanding ethics is hard enough, understanding the potential pitfalls and ethical challenges of AI makes it even harder.

Ethics 140

Ethics Guidelines Data Education 140

Axia PR

MAY 29, 2023

Using AI comes with its own ethical and legal challenges. As we’ve previously covered , emerging artificial intelligence technologies can be a boon for your company’s public relations content production.

Ethics 71

Ethics Publicity How To Policies 71

Ethical Voices

OCTOBER 27, 2022

When I started gathering ethics stories for the week, I was sad because I thought it would be a quiet week. Celebrity Deepfakes and ads – The WSJ had an interesting article this week on the use of celebrities, such as Elon Musk, Tom Cruise, and Leonardo DiCaprio in ads without their consent thanks to deepfake technology. Is it a hoax?

Ethics 82

Ethics Corporate Report Technology 82

PRSay

SEPTEMBER 1, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 129

Ethics Publicity Transportation Twitter 129

Scott Public Relations

JULY 13, 2023

The recent layoffs in the technology and startup funding winter have shaken things to a great degree adding to the ambiguity of the future. Ethics more important than ever The latest survey clearly highlights the significance of ethical PR.

Ethics 52

Ethics Survey Insurance Insurance 52

Ethical Voices

NOVEMBER 3, 2022

This week the ethical issues in public relations rain the gamut, but the core theme was fairness. This also aligns with two elements of the PRSA Code of Ethics – transparency and fairness. . While some ethics issues are grey, this one is black and white – if you can, or are, benefitting financially – disclose! .

Ethics 81

Ethics Financial System Survey 81

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. Offering any type of financial gain may be an ethical approach for social influencers, but it is not an acceptable way to approach a journalist. While it may sound complicated, it’s very simple: They connect brands with audiences.

Technology 100

Technology Publicity Pitching Trade Shows 100

Agility PR Solutions

SEPTEMBER 18, 2018

Consumers worldwide continue to demand innovation, but now, in response to increasing technology-based fears, they’re attaching strong new stipulations to these expectations—chief among them the requirement that brands use technology ethically and responsibly, reveals a new Brands in Motion 2018 global study from WE Communications. “We

Ethics 142

Ethics Consumer Brand Branding 142

Ethical Voices

MARCH 2, 2023

Some weighty, fascinating, and depressing ethics stories this week. From continued corporate failure when it comes to diversity, to further erosions of privacy, there are a number of deep and interesting ethics articles. The decline of privacy and ethics around big data are two topics I discuss regularly.

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Ethics Privacy Big Data Employee 76

PRSay

SEPTEMBER 26, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m. Ewing, APR, Fellow PRSA.

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Ethics Data Privacy Publicity 60

PRSay

AUGUST 31, 2016

To paraphrase a friend of mine “Ethics should not just be a policy. Ethics is central to effective public relations. I wrote a few years ago about training your ethical mind and the lessons still hold true today. It’s why we have ethics month every year and why we created the PRSA ethics app. 15, time TBD.

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Ethics Policies Healthcare Journalism 106

5W PR

APRIL 24, 2024

In the fast-paced world of technological innovation, staying ahead of the curve is essential. 5W recently had the chance to attend eMerge America in Miami and carved out time for “Unleashing the Power of Exponential Technologies with Peter Diamandis”. Hot Industries: In addition to AI, Quantum Computing is on the rise.

Technology 78

Technology Education Ethics Industry 78

Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted? They’re a real fan.

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Ethics Product Launch Corporate Consumer 52

Ethical Voices

NOVEMBER 7, 2022

Joining me is Scott Tharler , an award-winning technology journalist. I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. Am I selling it?

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Ethics Travel Writing YouTube 82

5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. Here, technology isn’t about entertainment. Here, technology isn’t about entertainment.

Industry 78

Industry Publicity Ethics Privacy 78

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. The Center for Humane Technology talks about how new technologies are not ethical or not civil in a way that they influence. That is not ethical. Avoiding thought terminating cliches. But that is not civil.

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Ethics Communications Agency Technology 75

PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

Communications 141

Communications Ethics Training Hotels 141

Agility PR Solutions

JULY 8, 2019

Ethics as applied to the business world are nothing new, and ethics itself has been a topic of conversation and debate for thousands of years. But the rapid development of technology in the modern world brings with it both potential harm and benefits. We now operate in a world where it is more and more […].

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Ethics Technology Trends Publicity 60

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

Agility PR Solutions

FEBRUARY 26, 2020

As artificial intelligence becomes a more pivotal part of business strategy, many are worried that misuse or exploitation of the technology can have damaging or disastrous results, and new research from professional services firm KPMG reveals that many tech sector leaders think it needs to be more carefully monitored and integrated.

Policies 78

Policies Ethics Company Technology 78

Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. In this case, transparency is everything.

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Ethics Guidelines Comparison Creativity 64

PR in High Definition

FEBRUARY 23, 2024

The strikes, driven by concerns over fair compensation and working conditions, have highlighted broader issues surrounding the relationship between technology (AI in particular) and labour. The ethical use of AI is a growing concern for both the public and industry leaders.

Ethics 62

Ethics Television Film Technology 62

5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. By championing transparency and ethical conduct, PR aids financial institutions in shaping a reputation of being reliable and trustworthy partners in consumers’ financial journeys.

Consumer 78

Consumer Financial Ethics Banking 78

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

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Publicity Ethics Government Policies 126

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. These types of stories paint a picture of not just the power of the technology, but its potential to serve humanity as a force for good.

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Publicity Brand Branding Ethics 78

PR in High Definition

JULY 8, 2014

Below is the transcript of Firefly CEO, Claire Walker’s opposition to the motion that “Wearable technology is an ethical nightmare for the PR, marketing and communications professions” given during a CIPR debate at the House of Commons on the 7th July 2014.

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Ethics Technology Communications Marketing 76

PR in High Definition

SEPTEMBER 26, 2018

When a new technology arises, we like to think that it will change something for the better. Facebook isn’t the first technology to have an unexpected negative impact and it won’t be the last either. But what if we could predict whether a piece of technology will be disruptive? That’s where Ethical OS comes in.

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Ethics Tools Technology Facebook 48

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Trust but verify.

Analysis 142

Analysis Tools Software SMB 142

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Few questioned the absence of peer-reviewed research on the Theranos technology, and the culture of secrecy as a Holmes quirk. Don’t Use PR for Evil It’s true that in the exalted world of high-growth technology companies, public image can make a brand. She was a business celebrity.

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Government Corporate Resources Ethics 227

Stern + Associates

AUGUST 16, 2023

Exponential technology, modern communication and failing well – those were the themes we touched on in the second season of Minds Worth Meeting. In this episode: We revisit our conversation with technology analyst, investor and author of “The Exponential Age”, Azeem Azhar.

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Meeting Ethics Energy Technology 102

Presspage

FEBRUARY 15, 2024

Embracing this technology helps companies meet investor needs and solidify lasting relationships. Data Analytics Pitfalls and Challenges in Investor Relations While integrating data analytics into IR offers significant advantages, it also raises ethical challenges and considerations. And why should they make the change?

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Analytics Data Ethics Privacy 78

PRSay

DECEMBER 27, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

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Report Ethics Education Survey 78