The Hoffman Agency

AUGUST 10, 2023

I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship. Deciding to focus my energy on landing a job in tech PR was an exciting moment of clarity. The Hoffman Agency is all about the crossroads of storytelling and innovative tech.

Case Study 36

Case Study Storytelling Television Energy 36

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Extraverts get their energy from interaction with people and the external world. The purchases generate points which trigger more purchases.

Energy 120

Energy Viral Storytelling Community 120

5W PR

FEBRUARY 10, 2020

Without a story, consumers are left to buy on price or convenience, benefits that are easily beaten in tight markets that often will not allow new players to get a foothold in a crowded market. Something alive with energy and excitement, a solution delivered in the way most people remember best: through a story.

Guidelines 97

Guidelines Energy Storytelling Advertising 97

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. One of the most succinct and successful ways to do this?

Video 52

Video Agency Viral Nonprofit 52

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. The more content you analyze, the more accurate your analysis will be – however, it can be a time-consuming process so choose relevant, successful content.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

ReimaginePR

MAY 9, 2016

See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told. In today’s crowded marketplace, consumers just don’t have time for inauthenticity. It’s like your natural, built-in authenticity meter sounding its alarm. Check it out!

Writing 120

Writing Storytelling Brand Branding 120

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices? The four P’s of storytelling. Entertain them. Think visually. “In

Storytelling 120

Storytelling Skype Energy Software 120

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? Graphic designer / visual storyteller. Consumers are more willing to trust peer reviews or recommendations than a company. In fact, 93% of consumers say that online reviews influence their purchase decisions. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

ReimaginePR

MAY 30, 2015

At last year’s CES, the largest consumer electronics tradeshow in the world, I was asked for this piece a number of times. have energy. Start with a media release, compelling pictures and, when you’re ready, a great video that gives insight into your values through effective storytelling. They need to: 1.

Media 120

Media Television Video Print 120

Beyond PR

APRIL 7, 2016

All around the world, content consumers are bombarded with ads, shared stories, social posts, and more. When deciding on which countries you want to reach, start with your known markets – countries that house a local office or are major players in your industry (green technology in China, energy in Canada/South America, etc.).

Local 40

Local Internal International Energy 40

Deirdre Breakenridge

MARCH 14, 2018

Regardless of what you do, you need an audience to support your endeavors, either by purchasing your products/services or consuming your content. In addition, I don’t simply passively consume their content; instead, I actively engage with them on their content by commenting, sharing, and initiating meaningful discussions.

Education 224

Education Community Social Media Energy 224

Karen Freberg

NOVEMBER 4, 2018

I consumed more coffee than I have ever done for a class project over the span of this week. I have learned more the past few months about project management, content creation, and storytelling I ever would have thought of before. It may take some more energy, time, commitment and work to do this, but it is beyond worth it.

Social Media 52

Social Media Video Conference Analytics 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video can be very revealing, and small things like darting eyes, a robotic tone, or nervous energy can be magnified on-camera. It’s pure storytelling. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Mark My Words

MAY 3, 2022

He says economic pressures on households, driven by the rise in “inflation, energy bills and food prices” is putting non-essential spending under scrutiny – and that means relative non-essentials like streaming subscriptions are under threat. As Brands2Life’s consumer managing director Laura Sibley says: “You can’t promote every show.”

Film 60

Film Advertising Advertising Consumer 60

Contently - Strategy

DECEMBER 14, 2018

Though it can be tempting to make a flashy video that runs through all the benefits and features of your product or service, our customers tend to see better results when they focus on the elements of good storytelling. Determine how you can show your brand, product, or service impacting people’s lives. Let them guide the narrative.

Viral 111

Viral Video Strategy YouTube 111

NewsWhip

JUNE 23, 2021

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach This is an energy intensive technology. Zach: Yeah. And that’s what got the most traction.

Data 78

Data Media Analytics Energy 78

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. A lot of things. It’s basically the same thing.

Media 112

Media Journalism Report Video 112

Stern + Associates

JANUARY 6, 2022

MIT marketing strategist Renee Richardson Gosline teaches leaders in every sector how to leverage AI to build authentic connections with a wide range of consumers. How can we develop tech that improves choice and builds trust among the customers we serve?

Leadership 62

Leadership Policies Engineering Technology 62

ReimaginePR

JULY 18, 2016

. #3: Videos Are Easily Consumable (Especially On-the-go). Videos are so easily consumable that they’re perfect for on-the-go entertainment. When your audience members don’t have the time, energy, or focus to read or sift through an article, they’ll check out a video while they’re on the treadmill after work instead.

Video 120

Video Infographics Brand Branding 120

NewsWhip

MAY 12, 2021

PepsiCo’s nine human drivers for consumers | 5:28-7:33. We try to be very consumer-centric. We have a consumer centricity team. ” So, it helps us not be that brand that’s activating on every trend and annoying consumers by trying to be cool. So, it’s the most fun, just high energy activation.

Trends 78

Trends Brand Branding Reddit 78

David PR Group

JULY 21, 2014

Now this may seem like an old mantra, but as Internet marketing dominated our agendas in recent years, we focused our energy heavily (and a bit too much in my opinion) on keywords, tags, short-form posts, tweets, etc. Nearly half of the total water consumption, or 1,600 liters, is the consumer throwing the jeans in the washing machine.

Storytelling 81

Storytelling Marketing Viral Energy 81

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” Once the coronavirus hit, that all changed.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” Once the coronavirus hit, that all changed.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Communications Conversations

MARCH 14, 2017

Why have you chosen to invest so much of your time and energy with this organization over the last 10+ years? I have discussions pretty frequently about the importance of paid investment needing to fuel consumable content (to me there is a big distinction between content and consumable content). Stories influence emotion.

Ethics 68

Ethics Leadership Examples Fashion 68

Communications Conversations

MAY 13, 2015

Mallory is full of energy and positive attitude. With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. The old adage of “if you want to get something done, give it to a busy person” is a perfect fit for Julia.

Groups 60

Groups Internal International Conference 60