Advertising Consumer Energy Storytelling 
Cision
MARCH 14, 2016
Billboards, people, advertisements, your friend, your boss. — Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices?
Onclusive
MAY 4, 2020
We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed. Consumers have reacted by shifting their focus more toward information than commercialism.
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Masters in Communications
OCTOBER 30, 2018
There is a narrative arc, energy, and some sense of the drama and surprise that daily life sometimes entails. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. In short, they matter.
ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. It’s pure storytelling. 7 best PR uses for video. A public-facing CEO.
5W PR
FEBRUARY 10, 2020
Without a story, consumers are left to buy on price or convenience, benefits that are easily beaten in tight markets that often will not allow new players to get a foothold in a crowded market. Something alive with energy and excitement, a solution delivered in the way most people remember best: through a story.
Cision
JULY 20, 2015
Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Extraverts get their energy from interaction with people and the external world. The purchases generate points which trigger more purchases.
Mark My Words
MAY 3, 2022
He says economic pressures on households, driven by the rise in “inflation, energy bills and food prices” is putting non-essential spending under scrutiny – and that means relative non-essentials like streaming subscriptions are under threat. As Brands2Life’s consumer managing director Laura Sibley says: “You can’t promote every show.”
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