PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. 21 at 1 p.m. ” Sign up for this free PRSA member resource here.

Enterprise 186

Enterprise Tools Technology Privacy 186

The Hoffman Agency

AUGUST 10, 2023

I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship. Deciding to focus my energy on landing a job in tech PR was an exciting moment of clarity. The Hoffman Agency is all about the crossroads of storytelling and innovative tech.

Case Study 36

Case Study Storytelling Television Energy 36

Stern + Associates

JANUARY 6, 2022

MIT marketing strategist Renee Richardson Gosline teaches leaders in every sector how to leverage AI to build authentic connections with a wide range of consumers. Navigating the Ethics of Artificial Intelligence. How can we develop tech that improves choice and builds trust among the customers we serve? Ayanna Howard.

Leadership 62

Leadership Policies Engineering Technology 62

Communications Conversations

MARCH 14, 2017

Why have you chosen to invest so much of your time and energy with this organization over the last 10+ years? PRSA has a code of ethics. First is elevating the code and making it understood that ethics matter. We need to talk about why ethics matter now more than ever. Oh where to even begin on this question.

Ethics 68

Ethics Leadership Examples Fashion 68

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. A lot of things. It’s basically the same thing.

Media 112

Media Journalism Report Video 112

Communications Conversations

MAY 13, 2015

Mallory is full of energy and positive attitude. With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. The old adage of “if you want to get something done, give it to a busy person” is a perfect fit for Julia.

Groups 60

Groups Internal International Conference 60

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Our in-house designers are visual storytellers who can take in a data dump on chronic health conditions in the U.S.

Healthcare 136

Healthcare Content Marketing Industry Trends 136