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How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Infrastructure is a pillar of today’s society but it is also a major topic at the center of policy and public debate. Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? It really has to be at the center of what you do. Zach: Yeah.

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PR Rock Stars (of the future): 19 new college grads ready to take over the world

Communications Conversations

Mallory is full of energy and positive attitude. She combines her Public Relations major and Psychology major well, working campus jobs that tap into both areas of expertise. Natalie Anastasia is a junior at the University of South Florida with a bright future in the public relations industry. Natalie Anastasia, @natanastasia.

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