Onclusive

SEPTEMBER 27, 2017

Whether it’s your blog, your LinkedIn page, a landing page on your website or a pre-prepared dark site, consumers are looking to you to be the source of truth. If you don’t have a hub of truth, consumers will turn to other sources (which may be inaccurate) for information. If Consumers are Angry, Create a Place to Vent.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

NewsWhip

MARCH 15, 2024

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. What type of trends do you look for when monitoring for consumer insights?

Data 78

Data Social Media Consumer Trends 78

Flack's Revenge

OCTOBER 15, 2020

Well-known businesses, such as Fortune 100s and companies with celebrity leadership, can reach a certain point where bad press will not affect consumer habits. Tesla’s elimination of a PR department is not an indication of a larger industry trend. Emily Fang.

Leadership 282

Leadership Social Media Trends Facebook 282

NewsWhip

SEPTEMBER 16, 2022

The Daily Wire first reported on BoA’s program on Sept 1st and then again later on Sept 5th, both of which discussed the controversies around it, such as how it could potentially violate the law in certain states where businesses are prohibited from discriminating against consumers, and financial experts warning that the program might backfire.

Banking 78

Banking Community Brand Branding 78

Communications Conversations

SEPTEMBER 6, 2018

And, most importantly, it’s top of mind with consumers. Respondents noted withholding information and ignoring customer and employee questions were of primary concern. But, what consumers are really telling us in reports like this is they want more honesty. All things consumer want more of from brands.

Social Media 242

Social Media Consumer Report Web 242

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. But consumer spending has continued to grow. Every component that shores up relations with media, stakeholders, customers and employees lays the groundwork for the future. All recessions aren’t alike.

Comparison 296

Comparison Advertising Advertising Reputation 296

Contently - Strategy

MARCH 2, 2023

So if you want something that will grab a consumer’s attention for a hot minute, video is key. Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. Chalk it up to our shrinking attention spans, but short-form video is thriving. How, you ask? Music gives a Reel its energy.

Brand 134

Brand Branding Instagram Video 134

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. If your goal is to increase brand loyalty, a Facebook Page or Group may prove most valuable. To see the original post, please see here.

Social Media 52

Social Media Consumer Brand Branding 52

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 177

Facebook Community Advertising Advertising 177

PR in High Definition

FEBRUARY 25, 2022

Facebook has had its fair share of crises in its relatively short and troubled tenure – the most recent being revelations from whistleblower, Frances Haugen, about the company’s algorithm increasing divisiveness on the platform, as well as insider knowledge about Instagram being harmful to mental health.

Reputation 62

Reputation Exercises Employee Facebook 62

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Jason Brown , Principal, PublicCity PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Communications Conversations

DECEMBER 9, 2021

Facebook posts would have hundreds of comments with active conversations happening in the threads. Specifically they’re looking for news and information to consume or they’re looking to be entertained–Pew’s research found exactly that in its recent report. Back then, engagements were everything.

Social Media 169

Social Media Twitter Employee Trends 169

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. Facebook reels have been gaining traction recently as the platform mirrors the short-form content trend popularised by TikTok, following success on Instagram. Facebook becomes the customer service go to for consumers.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. Facebook reels have been gaining traction recently as the platform mirrors the short-form content trend popularised by TikTok, following success on Instagram. Facebook becomes the customer service go to for consumers.

Social Media 62

Social Media Trends Media Instagram 62

Landis PR

SEPTEMBER 5, 2022

Social channels like Facebook and Twitter are also great ways to engage and support employees. Related Articles to Help You Get Started: Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform , Landis Communications Inc. You’ll be pleased with the results!

Social Media 98

Social Media Media LinkedIn Engineering 98

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

We specialize in messaging to those very stakeholders, especially employees, partners, and customers. And Big Tech, especially Facebook, has accepted responsibility in fits and starts, and only after a public and regulatory backlash. CEOs from Apple to JPMorgan Chase agreed to invest in employees and customers as well as shareholders.

Leadership 156

Leadership Corporate Energy Government 156

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Major networks such as Facebook or Instagram have already launched a new feature that comes in the form of private and closed groups. Employee advocacy. Transparency. Closed groups. Conversational commerce.

Social Media 156

Social Media Trends Media Instagram 156

PR in High Definition

JANUARY 26, 2022

As consumers and investors alike increasingly value strong action when it comes to the environment, brands can no longer afford to announce a climate target and call it a day. Today’s consumers and investors are used to seeing companies take misguided, vague climate action, and demand more as a result.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Sword and the Script

FEBRUARY 20, 2024

Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). The survey asked respondents who they thought were the most influential people in persuading consumers to take action. Another 33% report using it occasionally and 27% are considering experiments.

Report 108

Report Publicity Marketing Pitching 108

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Consumers want to interact with your brand values. Be Consistent, Long-Term Timing. million in school supplies.

Corporate 116

Corporate Retail Policies Employee 116

ImPRessions - Crenshaw Communications

SEPTEMBER 30, 2016

“The economy is turning into one that has the conditions of perfect competition, where consumers and products have equal power through equal knowledge.” “It’s up to both brands and media companies to find exciting ways to get consumers excited about ads in the same way they do every year on Super Bowl Sunday.”

Advertising 120

Advertising Advertising Agency Employee 120

5W PR

AUGUST 16, 2020

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. For the pandemic, there may be several, including customers, employees, shareholders, vendors, the community, and unions. Equally shocking, a Facebook organic page only reaches 2.6%

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

Communications Conversations

OCTOBER 1, 2020

Especially when it comes to platforms like Facebook, Instagram and Snapchat. For example, here they discussed food trends with the vice president of consumer insights at Mills. Interesting, timely content, and another, “warmer” channel for execs to connect with customers and employees. But, LinkedIn?

LinkedIn 128

LinkedIn Video Trends Company 128

Landis PR

NOVEMBER 15, 2021

More of a consumer audience? Segment by age/demographic – are your customers/stakeholders young (Snapchat/TikTok), 20/30/40 somethings (Pinterest, Instagram, Facebook), a wide business demographic (Twitter, LinkedIn)? Start small and pick a few channels to nurture. Do not let creating content become a chore.

Leadership 98

Leadership How To Trade Shows Pinterest 98

The Proactive Report

JUNE 18, 2021

Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups. For example, create a group on LinkedIn or Facebook and take an active part. Start with employees, financial institutions, local government, and so on. It’s not a “one and done” activity.

Small Business 213

Small Business Fashion Groups Local 213

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Take Facebook, for instance. Instead of whisking users away to your website, they have a “checkout on Facebook” option. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero. The convenience?

Social Media 87

Social Media Media Mobile SEO 87

Stephen Waddington

JULY 1, 2021

For example, Facebook is under investigation for an alleged breach of EU privacy laws after the personal information of 533 million users was shared online. There is an explicit expectation when individuals share their personal data with an organisation that it will be handled securely. However, data breaches or leaks have become commonplace.

Corporate 141

Corporate Report Privacy Government 141

5W PR

AUGUST 22, 2017

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. The FTC’s mission is to protect consumers from unfair or misleading acts in commerce. These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

Flack's Revenge

DECEMBER 11, 2018

You need to have a way of activating stakeholders on social media, like employees, because their efforts are likely to go further and advance a brand’s efforts. Is Facebook still a good place to invest in social media marketing? If your customers and prospects are on Facebook, than it probably is.

Social Media 149

Social Media Marketing Media Facebook 149

NewsWhip

OCTOBER 26, 2021

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. . What type of trends do you look for when monitoring for consumer insights? Thanks for joining us, Jessica.

Data 78

Data Social Media Consumer Trends 78

Cision

MAY 19, 2016

In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged. Understand your customers, your employees, your other stakeholders and create targeted programs that speak directly to the greatest needs. Rapid Fire Round.

Employee 174

Employee Reputation Internal International 174

Landis PR

APRIL 29, 2024

It is not advisable to have an employee of a communications firm present in the interview situation. million users Facebook : 3.59 Direct contacts with customer are appreciated: Finnish society all in all is very flat, decision makers are close to the citizens. This applies to the media also. million users Instagram : 2.47

Radio 64

Radio Pinterest Television Government 64

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Never fear!

Social Media 62

Social Media Trends Marketing Viral 62

Contently - Strategy

AUGUST 17, 2020

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. A Facebook employee told Bloomberg that streams on Facebook Live increased by 50 percent from January to March.

Travel 145

Travel Video Industry Tourism 145

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Social leaders use platforms and technology to build relationships externally with employees, customers and other stakeholders. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Social Media Internal International 78

Critical Mention

APRIL 13, 2020

In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. Federico’s Pizza Takes Out Loan to Pay Employees. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears.

Media 111

Media Analytics Healthcare Crisis 111

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail). But AI is not just in your consumer life. Growing smarter.

Financial 98

Financial Conference Agency Resources 98