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Bank of America had the biggest brand story in August with community loan scheme

NewsWhip

Just as August was coming to a close, Bank of America announced its new initiative to make buying a home easier and more affordable for Black and Hispanic/Latino communities, which includes zero-down-payment and zero-closing mortgages for first-time home buyers. Apple employees voice opinions on returning to the office.

Banking 78
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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

Purpose and values-based communications will become an essential part of the marketing toolbox. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Employees are in charge. Brand purpose has real purpose.

Trends 385
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Two Lessons TikTok can Teach Facebook

Mindful Marketing

It’s been hard to find news feeds recently that haven' featured Facebook. Francis Haugen is a 37-year-old data scientist and Harvard MBA who has worked for a variety of top-tier social media firms for 15 years, including a two-year tenure at Facebook. “Facebook has set up a system of incentives that is pulling people apart.”

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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 177
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Less publicized but more interesting takeaways from 3 reports on marketing and PR

Sword and the Script

The vendor community that serves PR has published a handful of reports over the last few months. It’s interesting to me that the PR software community has put so much effort into natural language processing (NLP, which is a precursor to generative AI ) to evaluate sentiment – and yet it’s dead last on this list of metrics.

Report 106
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3D Avatars Launched by Instagram and other social media trends

Prohibition

Facebook becomes the go to for customer services enquires and launches Facebook reels. Facebook reels have been gaining traction recently as the platform mirrors the short-form content trend popularised by TikTok, following success on Instagram. Facebook becomes the customer service go to for consumers.

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The Latest Social Media Trend and Updates

Prohibition

Facebook becomes the go to for customer services enquires and launches Facebook reels. Facebook reels have been gaining traction recently as the platform mirrors the short-form content trend popularised by TikTok, following success on Instagram. Facebook becomes the customer service go to for consumers.