5W PR

JANUARY 10, 2020

As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging. ONEHOPE Wine is on a mission to inspire consumers to indulge while doing good. Emotional Experiences.

Consumer 78

Consumer Trends Sports Technology 78

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. 3) PR Technology is about Customer Experience.

Technology 126

Technology Study Communications Survey 126

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. This shouldn’t be a surprise.

B2B 160

B2B Leadership Marketing Software 160

Stephen Waddington

JUNE 30, 2021

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. A third of UK consumers use voice assistants daily.

Hotels 138

Hotels Travel Privacy Engineering 138

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

PRSay

APRIL 9, 2024

Download a copy of “Tackling Misinformation: The Communications Industry Unites” here. What’s new, he said, is the speed at which falsehoods can now reach large audiences, “in part due to technology that’s available to all of us, particularly generative AI. Comms pros can find more resources on the topic here.

Education 94

Education Resources Interviews Study 94

5W PR

APRIL 12, 2021

With the introduction of new technology and tools, people have started using their devices more than ever, because it’s extremely easy to access any information that they might need. They’re fast and easy to use, which are added benefits as most consumers don’t want to waste their time going out of their way to find the information they need.

Publicity 88

Publicity How To Consumer Print 88

Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness! while cooking s’mores on the Gas2Coal. Happy holidays! Alan Marcus.

Consumer 60

Consumer Media Analytics Travel 60

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

Onclusive

FEBRUARY 2, 2022

Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. Using data and technology can help you make pitching even more targeted and precise. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

Pitching 195

Pitching Data Technology Storytelling 195

Cision

JULY 25, 2017

Simply put, earned media is trusted media , and with 88 percent of consumers stating that ads have little to no impact on their purchase decisions, paid media placements are not likely to win your target audience over. Getting Started with Earned Media is Simple. Nick Bell is the VP of Marketing Communications at Cision.

Strategy 257

Strategy How To SEO Engineering 257

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

Business Wire

JUNE 28, 2017

New technology brought in new challenges and revolutionized our relationship to media consumption. 51% of consumers are getting their news from their mobile device and the trend is going upwards. First, that journalists must today master editorial and technology techniques, social media specifics and creativity.

Mobile 152

Mobile SEO Web Training 152

Shift Communications

NOVEMBER 20, 2017

Vice President, Marketing Technology. We downloaded 4,832,877 tweets from Twitter dating back to September 1, 2017. B2B technology. Consumer health and fitness. Consumer technology. SaaS technology companies. Technology companies. Methodology. Automakers. Cybersecurity. Healthcare providers.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

PR 20/20

JANUARY 17, 2023

And, thanks to digital, the modern consumer is in complete control of the buyer journey. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution. The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. Most downloaded content pieces.

Strategy 52

Strategy How To Technology B2B 52

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Technology. What are the core components of our existing marketing technology stack?

Marketing 52

Marketing Technology Internal International 52

Cision

AUGUST 29, 2015

Downloads & Listeners. Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy. Use downloads as a benchmarking tool, but remember that the total number of monthly downloads is dependent on how often you publish episodes and attract new subscribers.

Measurement 120

Measurement Airlines Advertising Advertising 120

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Shift Communications

JANUARY 3, 2017

Our client expected a broadcast hit of this caliber to have massive impact – from increasing downloads of their app, to upping traffic to their site. Doctors are a key audience for the aforementioned client and the end-user for the technology they provide. The audience for Marketplace Tech is more broad and consumer-centric.

Media 104

Media Training Technology Consumer 104

Stephen Waddington

APRIL 21, 2021

Download the guidelines: PDF version Accessible Word version Accessibility is a societal issue According to the World Health Organisation, one in eight people has some form of disability. Even those who have access to and use assistive technology encounter significant problems. The partnership is known as Communication Access UK.

Guidelines 136

Guidelines Communications Tools Case Study 136

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. 10 at PRSA’s 2017 International Conference in Boston.

Data 144

Data How To Storytelling Analytics 144

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Truly understanding the customer journey from PR through to sale is a tough challenge that few technologies provide.

Analytics 170

Analytics Measurement Data Technology 170

ISEBOX

DECEMBER 14, 2016

In 2015, approximately three billion mobile health (mHealth) apps were downloaded onto Android and Apple devices. mHealth solutions are an effective way for pharmaceuticals companies to enhance consumer engagement, such as by offering such relevant, information on where to find a provider or streamlining prescription renewals.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. To the average consumer, AI likely snuck up like a mysterious, unknown entity. Content Creation and Curation: AI technologies can assist marketers in creating and curating content.

Communications 40

Communications Marketing Technology Data 40

Prakkypedia

NOVEMBER 5, 2017

Download This Show. An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. Producer Olivia Rosenman is a regular on Download This Show. This is “journalists talking journalism”. Mumbrella.

Media 76

Media Journalism Radio Print 76

Presspage

JUNE 23, 2021

As time-consuming as it may seem, it might end up saving you some headaches down the line. Download our free newsroom inspiration guide to see how some of the world’s leading brands have structured theirs. Internal communication flows It’s important to set up transparent information flows between team members.

Communications 210

Communications Measurement Tools Enterprise 210

Shift Communications

JUNE 19, 2017

Strengthened consent : Companies doing business with EU citizens will be required to vastly simplify consent requests – no more pages of unintelligible user licenses or tricks designed to mislead consumers into clicking/giving up their personal data. Vice President, Marketing Technology. You’d be wrong…. Who does GDPR impact?

Publicity 163

Publicity Marketing Privacy Advertising 163

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. The company sells services and was using proprietary technology to assist in the delivery of those services. million in November of 2021. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Shift Communications

JULY 5, 2016

Schaefer’s content shock , in which marketers create more content than humans can possibly consume. Download your copy today: Christopher S. Vice President, Marketing Technology. We might be able to get a story about our company placed in a publication, but in that vast sea of content, no one is paying attention.

Publicity 110

Publicity eBook Analysis Google 110

Scott Public Relations

APRIL 2, 2020

Young people in the study: Consume significant media, but news is not a primary category in that consumption. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). times greater than he did in 1948.

Media 79

Media Analytics Technology Corporate 79

Sword and the Script

JUNE 7, 2022

Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. They have bitten off a lot in a short period of time – and undoubtedly have much work to do on integrating people, process and technology – so we’ll have to see where this turns out. PR tech mentions.

Software 85

Software Internal International Pitching 85

Beyond PR

AUGUST 30, 2016

Consumer Technology. Given the dependence on mobile technology as both an item to consume (using a smartphone for social media or other means) and an item to further consumption of other technology (using a smartphone to purchase other tech), it is inevitable that technology is a significant topic for college students.

Radio 68

Radio Media Newspapers Technology 68

Sword and the Script

SEPTEMBER 25, 2018

c) marketing technology ( martech ) platform experience – 18%. CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”.

Survey 85

Survey Marketing Exercises Study 85

PR 20/20

JULY 19, 2022

F or many, goal setting happens at year-end, as the holiday season approaches when your thoughts are consumed with to-do lists and last-minute shopping. Activities in this stage may include nurturing leads with an email newsletter , webinars, and downloadable resources. MOFU (Middle of Funnel) is where marketing and sales meet.

Marketing 90

Marketing How To Measurement Meeting 90