Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. 10 at PRSA’s 2017 International Conference in Boston.

Data 145

Data How To Storytelling Analytics 145

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. Download This Show. An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”.

Media 76

Media Journalism Radio Print 76

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Technology. What are the core components of our existing marketing technology stack?

Marketing 52

Marketing Technology Internal International 52

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. To the average consumer, AI likely snuck up like a mysterious, unknown entity. Content Creation and Curation: AI technologies can assist marketers in creating and curating content.

Communications 40

Communications Marketing Technology Data 40

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication.

Marketing 99

Marketing Advertising Advertising Comparison 99

Stephen Waddington

JUNE 23, 2019

Follow this link if you want to download the complete blockbuster otherwise read on. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Technology is also enabling a remote workforce.

Report 81

Report YouTube Privacy Web 81

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. While consumer trust in advertisements and even in traditional media sources continues to decline, Twitter says we now trust influencers as much as our friends. Among her top favorites is “not-com” domain extensions.

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

SEPTEMBER 25, 2018

c) marketing technology ( martech ) platform experience – 18%. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”.

Survey 87

Survey Marketing Exercises Study 87

Beyond PR

JUNE 29, 2016

Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., We’re entering an age where audiences are not just ignoring, but actively blocking advertisements. Content downloads increased by 5X and our conversion rate increased by over 40%.”. Paid media isn’t what it used to be. million people.

Media 75

Media B2C B2B Nonprofit 75

Shift Communications

APRIL 9, 2015

Retargeting capabilities have quickly become some of the most effective (and highly utilized) advertising options on the web, especially now that most social networks have implemented retargeting in their basic ad platforms. It will help your campaign receive more engagement from consumers and a higher click-through rate.

Advertising 60

Advertising Advertising Facebook Groups 60

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. And you can’t just invest in paid advertising. Download it now and learn how to execute a better balance across earned, paid and owned media channels.

Marketing 120

Marketing Financial Strategy Analytics 120

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Download our free Online Video Success tip sheet. Each design choice, from color gradients to character animations, plays a crucial role in enhancing brand recall and emotional connection. Find out how Burrelles simplifies monitoring and sentiment analysis for brands and agencies.

Video 86

Video Brand Branding Energy 86

PR 20/20

SEPTEMBER 25, 2017

Conferences can often be costly and time consuming, so it’s critical to find ways to truly apply what you’ve learned. Download the event app if available and evaluate different sessions or speakers you want to see and register (if possible). American Advertising Federation. Plan Out Your Agenda In Advance. When: September 26.

Conference 62

Conference Marketing Local Advertising 62

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Newspapers 71

Newspapers Mobile Media Facebook 71

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 52

Mobile Media Newspapers Local 52

Beyond PR

JUNE 30, 2016

The students who work in these on-campus media organizations cover some of the same beats as journalists in media organizations all around the country: local to national news, yes, but also health, technology, politics, finance (student loans, anyone?), employment, entertainment, etc. You know where the students are – go after them.

Radio 69

Radio Newspapers Print Media 69

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 40

Mobile Media Newspapers Local 40

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. This is big news in how your coverage is found, viewed and consumed online. Don’t miss out download now. Online advertising has changed. Download our ebook PRetrospective now. The results?

Tools 136

Tools Publicity Measurement SEO 136

Cision

APRIL 6, 2015

For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. Science Friday podcasts 8-10 minute segments as evidenced by the embedded podcast: People have a limited amount of time to consume podcast content. Plan podcast content. ’” – Bill Simmons.

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. But one thing that hasn’t changed in nearly 20 years is the way we consume content online. More, More and Still More. Sale interest. And maybe there isn’t.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Cision

NOVEMBER 7, 2017

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately. Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays. Why is Earned Media so Difficult to Measure? .

Measurement 0

Measurement Media B2C B2B 0

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. It offers a cost-effective way to connect with consumers and pull people towards your sales funnel. This will help you win over tech-savvy consumers who are typically dedicated social media users themselves.

Social Media 78

Social Media Strategy Media Reputation 78

Bianchi Biz Blog

APRIL 29, 2024

Innovation and Technology : The government actively promotes innovation and technology development, offering various incentives and infrastructure support to foster a vibrant ecosystem for startups and tech companies. There’s a strong entrepreneurial spirit and a readiness to embrace new technologies and innovations.

Marketing 92

Marketing Local Crisis Management Internal 92

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

billion downloads to date , more than 30 million active monthly users in the U.S., What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. Why TikTok? . But Can It Work for B2B?

B2B 310

B2B Video Creativity Social Media 310

Beyond PR

JANUARY 18, 2018

Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. Read on for a few key highlights from the discussion, and you can download the recorded presentation here. Consumers are ad-weary.

Media 75

Media Advertising Advertising Measurement 75

Newsfile

JANUARY 30, 2024

Download the report! List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. As well, it synthesizes a host of ideas. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

NOVEMBER 7, 2017

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately. Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays. Why is Earned Media so Difficult to Measure? .

Measurement 72

Measurement Media B2C B2B 72

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 85

Marketing B2B Interviews Content Marketing 85

The Stalwart Blog

JANUARY 29, 2015

One of the quintessential symbols in the technology industry. Apple has single handedly taken technology to another level, and developed a lasting reputation in our society. This software uses a relatively new technology called NFC, Near Field Communications. This is the technology that allows you to scan your phone over.

Retail 60

Retail Software Mobile Technology 60

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. But it also brought experience.

Marketing 62

Marketing Technology Data System 62

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e.

Marketing 53

Marketing Software eBook Technology 53

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. If you're new to content marketing, read " How To Get Started with Content Marketing " now.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Pricing: Although not published, the tool used to be advertised at $9,000/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Pricing: Although not published, the tool used to be advertised at $9,000/mo.

Digital PR 62

Digital PR Tools Google Pitching 62