Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. That’s why building a tool kit is essential. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. That’s why building a tool kit is essential. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. The topics are displayed by industry.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. The topics are displayed by industry.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. That’s why building a tool kit is essential. Pricing: Free trial. $29/mo

Tools 62

Tools Blogging Pitching Google 62

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Tech PR teams tailor its messaging and communication strategies to resonate with the preferences and interests of the intended audience, which could include consumers, businesses, investors, or industry professionals.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

JANUARY 30, 2024

As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. ROI: Financial return compared to PR costs.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

FEBRUARY 9, 2024

It is no secret that journalists love data, so if you can provide new and proprietary data, along with an analysis, you will quickly become a trusted source to them. Data-driven press releases are a great way to establish your brand as an industry thought leader. How do you know what warrants a key takeaway?

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 2) Marketing analytics enable better efficiency. “In

Marketing 105

Marketing Content Marketing Advertising Advertising 105

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. Don’t mix in unnecessary questions or choices that could end up clouding your data. Pitch your client to appropriate media to discuss the survey in a greater context.

Survey 120

Survey How To Construction Data 120

Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. I’m open to pitches on these, but please read this first. Image credit: Pexels.

B2B 122

B2B Marketing Survey Software 122

Cision

APRIL 23, 2015

He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. Use data and even phone calls to build a comprehensive picture of your audience.”. How does my audience prefer to consume content? Is this the end of content marketing?

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Cision

MARCH 8, 2016

Are you pitching reporters but not receiving responses? When reporters go through their daily pile of pitches, they look for fresh angles that will engage and inform their readers, not reiterations of an already discussed topic or drawn-out explanations. Deliver Data. That’s because you’re not giving them what they want.

How To 84

How To Pitching Survey Comparison 84

Cision

FEBRUARY 15, 2016

While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. Here are four steps to pitching reporters and getting coverage from your upcoming conference. All brands want mentions in trusted third-party media outlets. Brainstorm and Plan.

Conference 120

Conference How To Infographics Leadership 120

Contently - Strategy

SEPTEMBER 21, 2018

Who are these consumers, and where do they typically find the articles they read? If those questions sound interesting but you have no idea how to answer them, your homework is to collect both quantitative and qualitative data. Visual assets like infographics are more expensive.) Analyzing the wrong data. The lesson?

Content Marketing 111

Content Marketing Print Analysis Data 111

Sword and the Script

JUNE 28, 2016

In other words, influencer marketing with the big names may not be as effective as brands hope, according to a recent study of consumers. A survey by Collective Bias , of 14,000 adult consumers found, “30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity.

Infographics 61

Infographics Survey Consumer Study 61

Solo PR Pro

FEBRUARY 26, 2019

SEO Outreach & PR Pitching. The panelists at this seminar suggested mining these three areas: Original Research/Data. Create a survey to provide data that will give you information to use and direction for content development. Do your clients see the value of content marketing?

Engineering 45

Engineering SEO Google Web 45

Beyond PR

AUGUST 12, 2016

Sixty percent of consumers feel more positively towards a brand after reading its content. Timing and length are dependent on audiences, departmental goals and in-house data and research. Using the consumer insights referenced above, plan out a lifecycle for your campaigns. Content should go beyond a sales pitch.

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Sword and the Script

FEBRUARY 24, 2015

It’s clear that using marketing analytics remains a distinct challenge for companies—beyond the production of these sophisticated data. To be sure, the use of analytics is strongest among consumer-facing projects (46.9%) than it is in B2B (24.9%). last year, and is now down to 29% this year. The response rate was 10.9%.

Mobile 60

Mobile Study Marketing Survey 60

Cision

JUNE 9, 2017

Is tangible data the draw to your IR site – or are institution investor looking for more soft, intelligence? . Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” So why are they visiting your IR website? Perhaps the issue is the definition of “tangible.”

Infographics 153

Infographics Comparison Study Retail 153

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. We get pitches for potential guests who simply aren’t a fit.

Company 113

Company Interviews Print Pitching 113

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

Contently - Strategy

DECEMBER 29, 2022

The sales team to use in upcoming sales efforts such as pitch meetings. After all, this is crucial to driving your ROI because it’s when your target audience starts consuming your content. This often entails ensuring all data and information are up to date. What might this look like? Repurpose or atomize your content.

eBook 145

eBook Product Launch Software Internal 145

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

One way to juice a seasonal story is with interesting and quirky data to update or round it out. For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. Some of the best pitches tie a client product or service to pop culture coverage.

Film 180

Film Small Business Pitching Comparison 180

Contently - Strategy

APRIL 24, 2019

That data point illustrated the clear value of content to everyone. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said. million in content costs.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Waiting for a client to sign off influencers you pitch.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Broadband internet access became a mainstream consumer proposition in 2000. Data is sourced from the Audit Bureau of Circulations.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. We pride ourselves on following the data. Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare.

Healthcare 78

Healthcare Storytelling Communications Local 78