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5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. There are new streaming services launching every year, wave after wave of content rollouts and demands for consumer attention. Is “storytelling” on it its own really enough to make your brand stand out?

Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

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How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message. Here’s how to add data to your storytelling: 1. Chances are that your customers are already organized by specific segments to help your PR team get into the minds of the consumer.

Is humor the answer for getting consumers to wear a mask?

PR Daily

Even if you write off the customers who throw a tantrum in the checkout line at Costco, there are plenty of people who just haven’t been convinced that wearing a mask is an effective and essential action to take when going out in public. Getting creative, with some comedy and abuelita-isms!

4 offbeat ways to refresh your writing

PR Daily

We all hit a creative wall sometimes. Try something unexpected to refresh your creative zest. If you’re stressed, overwhelmed or just eager to revive your creative spark, take a hike (or a bike), pal. Devour delicious micro-bites of writing. If footie’s not your thing, find other ways to consume small bites of delectable writing—feeding, you might say, on creativity tapas. Make “consumption of tasty writing” part of your workweek diet.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success.

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6 storytelling and PR lessons from Stan Lee

PR Daily

He is being remembered by many for his creativity, his contribution to comics and storytelling, and his unique brand of salesmanship that made Marvel a behemoth. FREE GUIDE: 10 ways to improve your writing today ]. Here are some lessons from this maverick storyteller that writers and brand managers can take to heart as they write their own adventures: 1. Good storytelling is about increasing and then releasing tension.

Creative executions and experiential storytelling: A #SMprof experiences College Gameday

Karen Freberg

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), Adidas made 111 of these (to celebrate the number of wins Coach Petrino has) and did this creative execution at the event as well as on social media. As each season comes and goes, one thing is pretty consistent, and that is the innovation and creative execution of storytelling by the Clemson Tigers social and digital teams.

The Storyteller's Guide to MAICON: 7 Sessions You Can't Miss

PR 20/20

At the heart of what we do, all marketers are storytellers. But to do that, we must deliver our message to consumers at the right time, in the exact right way—so as not to be intrusive or irrelevant. What : Today’s consumers have more choices than ever and are less brand loyal than at any point in history. We’ll examine pivotal inflection points driven by consumers that influence search and data discovery. What : Writing formulaic content is a mundane pain.

Brands, Here’s How to Captivate Consumers in the Age of Distraction

Cision

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat.

Rethinking Ogilvy's 10 tips to writing

PR Daily

So it was with David Ogilvy’s advice on writing that recently made the rounds on LinkedIn. Ogilvy penned these 10 tips for writing on Sept. Read the Roman-Raphaelson book on writing. The actual title of the book is “ Writing that Works.” And: “To get action from busy people, your writing must cut to the heart of the matter. I also found shards of wisdom such as this one on the value of reading: “Most people who write well read a lot.

7 steps to accelerating your writing

PR Daily

Ask a bunch of journalists or professional writers how many words they can produce in an hour, and you'll get a dog pile of half-answers and creative guesses. Most of them observed that editing or revising takes much more time than writing—a sentiment I echo heartily. A third said: "I—or anyone—can write crap as fast as I can type…" (I don't think she realizes how many people struggle with producing a crappy first draft, for all the reasons I outline here.).

Why You Should Master The Art of Storytelling

Masters in Communications

Stories are emotional, experiential, and creative. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion. The Business of Storytelling. The Power of Storytelling.

6 Quick Tips For PR Writers

ImPRessions - Crenshaw Communications

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion. PR writing needs to be high-impact, but not overblown. Writing for SEO is standard PR practice. Never write for word count.

7 PR lessons from ‘Hamilton’

PR Daily

It’s what drives him to write, fight for justice, defend his clients and build the nation to match his vision. Not throwing away your shot means taking some calculated risks, combined with creative problem solving and careful preparation. As more consumers push for organizations to stand up for social justice initiatives and support racial equality, this question has never been more relevant for brand managers and communications leaders across industries.

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Dickies embraces ‘digital-first’ approach in global campaign

PR Daily

The workwear brand partnered with “makers” to create video content that highlights the dignity of work and how creativity can unite the world. Video has become an essential storytelling asset for companies of all stripes, as captive audiences voraciously seek and consume online content.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

Why it’s important: As COVID-19 continues, brand managers will have to get more creative to find ways that help them grab consumer attention as well as headlines—without causing backlash or criticism.

Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With many traditional PR practices becoming out-of-date or even obsolete, taking a closer look at how storytellers can effectively pitch and communicate their messages in the social media era is Michael Ehrlich, Director of adidas Public Relations, in our recent Q&A with him: Can you share more with us about your PR position at adidas and some of the areas you are involved in on the sports and entertainment side of the brand?

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

The New York Times reported : During a Zoom gathering of more than three dozen Richards Group employees on Thursday, a creative team working on the Motel 6 account presented an idea for an ad to Stan Richards, who founded the Richards Group in 1976. Also: Dunkin’ goes spicy with menu item and partnership, Hormel offers ‘Breathable Bacon’ mask, videos are marketers’ most popular content format, and more. Hello, communicators: .

5 lessons from The Preakness’ virtual press event

PR Daily

When you can’t hold a presser or traditional media event because of public health concerns, you have to get creative. Instead, the team at The Brand Guild produced a unique experience to bring reporters into the event and give them something to write about: a virtual press event.

Yelp launches alert to stand against racism, JPMorgan Chase commits $30B to advancing racial equality, and Slack launches short-form video feature

PR Daily

NBC News reported : “We believe that this moment calls for a direct discussion about racism to help children grasp the issues and teach them that they are never too young to be ‘upstanders’ for themselves, one another, and their communities,” said Kay Wilson Stallings, executive vice president of creative and production at Sesame Workshop, in a statement.

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Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

Also: The future of the workplace relies on a culture of meaning, Hotels.com’s robe brings roadtrips to the consumer, Waffle House celebrates National Tequila Day, and more. For 10 consumers, Hotels.com is offering to bring the trip to them—as well as garner media coverage.

Cisco, Maxwell PR, Alibaba Group lead the way among Digital Marketing Awards winners

PR Daily

Dozens of outstanding companies and agencies earn accolades as the best of the best in online audience engagement, consumer awareness and a host of other specialized categories in PR Daily’s recent awards program. From repurposing Thanksgiving leftovers to building homes from scratch, from addressing children’s health issues to celebrating older people’s enduring vitality, communicators stretched their creative muscles to develop memorable brand experiences for their respective audiences.

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4 ways OKCupid handles media relations during COVID-19

PR Daily

At the core, all communication and media professionals are storytellers,” Kaye says. You don’t have to send hundreds or thousands of survey questions to get data that supports storytelling effort. Lean on creative assets and share them on your owned social channels for maximized exposure.”. When a situation like this current pandemic arises, you need to carefully analyze all the language you are communicating to consumers,” Kaye says.

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

If your employees are unhappy, the truth will eventually come to light—and often, it will result in a tarnished reputation and eroded consumer trust. The effort is a creative way to help consumers “travel” during COVID-19.

Ben & Jerry’s debuts podcast about racism, Uber to require passengers to take ‘mask selfies,’ and Twitter adds context to trends

PR Daily

Also: Alaska Airlines waves change fees, the Joe Biden presidential campaign turns to Animal Crossing, 70% of consumers feel social media encourages brand transparency, and more. More than half (55%) of those consumers get a solution or response from the brand in question.

Captivate Consumers in the Age of Distraction: Ideas for Brands

Beyond PR

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. Catching consumers’ attention is easier said than done — especially in the digital age, where consumers are constantly dodging branded messages.

Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs

PR Daily

Also: How consumers’ behavior has changed during the pandemic, Marvel offers free comic book stories, ways to cater to e-commerce shoppers, and more. The organization has called off its yearly event celebrating creative advertising and marketing efforts, announcing it will instead take place June 21-25, 2021. We realise that the creative community has other challenges to face, and simply isn’t in a position to put forward the work that will set the benchmark.

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

As consumer behavior has changed, so too has interactions across social media platforms. Why it’s important: The digital and social media landscapes are rapidly changing because of shifting consumer behaviors as well as legislation and the battle against misinformation.

How to measure the impact of communications during COVID-19

PR Daily

It enables an organization to stay in touch with community stakeholders and participate in the conversation around an all-consuming crisis. More than ever, communicators must be creative storytellers who can translate numbers into moving narratives that influence decision-makers. Many organizations have overhauled their master plans for outreach and engagement because of the crisis. If you have done so, how can you gauge your recent efforts’ success? We can help.

9 ways to climb a shaky career ladder

PR Daily

Stay creative. Like the changed consumer,” he says. “It That’s why I like to spend my time talking with and meeting with people who challenge me intellectually, creatively and who help me see into the future.”. Level up your storytelling. Writing is not sold separately.

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Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

The pandemic has forced many individuals and organizations to get creative as they stay at home. Why it matters: The current crisis is making executives and communicators scramble to reassemble a new playbook as they engage both employees and consumers and safeguard their brand reputation. In both cases (as with other outstanding statements), the focus is on the health and safety of employees and consumers.

Print? Really? Here’s why it’s a smart option for marketers

PR Daily

Despite what you might think, it outpaces digital and TV for brand affinity, especially when the consumer is ready to buy. This goes back to the messaging, the visual and/or the creative nuances of the campaign, and to making sure you’re positioning your brand in a way that’s appealing to the regular reader and the influential—keeping in mind the latter is a key part of your audience.

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How small nudges can change the world

PR Daily

By charging customers a 10-cent tax for not bringing their own shopping bags to the grocery store—rather than refunding them 10 cents for bringing in bags—has led to greater reductions in consumers’ use of plastic and paper bags. These tactics offer hope that with important—albeit not sweeping—changes, we can make dramatic, lasting reforms in important areas such as gun safety, consumer savings and the environment.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? I think brands will need to become story makers as much as storytellers. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Josh Bernoff, bestselling author of “Writing Without B t” and blogger at com. And then a human can review and edit these, test them, revise and add our creativity. Creativity and CMOs will come back into fashion.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Chapek said in a press release : Given the incredible success of Disney+ and our plans to accelerate our direct-to-consumer business, we are strategically positioning our company to more effectively support our growth strategy and increase shareholder value.

Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work

PR Daily

Hello, communicators: Avocados from Mexico created a campaign that encourages consumers to celebrate Cinco de Mayo from home: Being indoors doesn’t mean you can’t celebrate #CincoDeMayo ! FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Register here to learn about data-informed storytelling from Kaye as well as speakers from AdCouncil, Twitter, AMEC, Forbes, CHG Healthcare, Southwest Airlines, Twitter and more.

Away blames CEO’s departure on ‘Twitter mob,’ Yamaha warns against ‘playing Ghosn,’ and Instagram cracks down on photoshopped images

PR Daily

Also: Apple flexes its storytelling muscles for Chinese New Year, report outs apps sharing users’s data, tips for great social media bios, and more. The video is an outstanding example of emotional storytelling, and it shows communicators the power of showing what your product can do, instead of telling consumers and journalists about its qualities. Image courtesy of Norwegian Consumer Council. Image courtesy of Norwegian Consumer Council.

Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more

PR Daily

Dunkin’ franchise owners create contest to spur creative messages to customers. When store owners in Massachusetts learned workers were writing positive messages on cups for drive-thru consumers, they decided to turn it into a contest. COVID-19 Crisis Comms Roundup Crisis Communications Employee Engagement Executive Communication Internal Communications Leadership Communications PR Industry Storytelling The Workplace Visual & Video Communications Writing & Editing

Airbnb lays off 1,900 employees, Nike donates 30k shoes to health care workers, and James Corden debuts a ‘Pet Gala’

PR Daily

Look at your current products and services to see how you can offer additional ways for consumers to connect with each other or with your brand. Doing so can ensure you’re not appearing tone-deaf or unintentionally stoking anger, especially as you and your team are already busy responding to consumers’ concerns and questions. Conversely, more than half of consumers appreciate organizations that highlight safety for customers and employees (58% and 55%, respectively).