6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. There are new streaming services launching every year, wave after wave of content rollouts and demands for consumer attention. Is “storytelling” on it its own really enough to make your brand stand out?

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Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

How COVID-19 is reshaping the art—and science—of business writing

PR Daily

The marketing megastars of the future will be defined by their ability to produce quality content at scale that amplifies brand values, builds long-term consumer trust, and reaches the intended audience,” states Parry Malm, CEO of Phrasee.

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.

How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message. Here’s how to add data to your storytelling: 1. According to Edelman’s trust report , 48 percent of consumers do not believe the messages that businesses offer, especially when it comes to paid media.

Is humor the answer for getting consumers to wear a mask?

PR Daily

Even if you write off the customers who throw a tantrum in the checkout line at Costco, there are plenty of people who just haven’t been convinced that wearing a mask is an effective and essential action to take when going out in public.

What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” The idea of “ storytelling ” was even stranger. I’m a believer in storytelling. Yet storytelling can mean different things to different people.

4 offbeat ways to refresh your writing

PR Daily

Devour delicious micro-bites of writing. If footie’s not your thing, find other ways to consume small bites of delectable writing—feeding, you might say, on creativity tapas. Make “consumption of tasty writing” part of your workweek diet. Ideally, select a show with wonderful storytelling, compelling dialogue or some redemptive content. The post 4 offbeat ways to refresh your writing appeared first on PR Daily. Writing & Editing

How storytellers must adjust for B2C or B2B audiences

PR Daily

Consider these differences between industry insiders and a broader consumer base. The intrinsic differences between consumers and businesses looking for a service requires communicators to modify their approach. No matter what you’re writing, your first consideration should be your audience. Whether your audience is B2B (business-to-business) or B2C (business-to-consumer) will make a big difference in your tone and style.

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Increasing Your Media Coverage Through Storytelling


We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. On Jan.

New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19

PR Daily

Deloitte’s 2020 Holiday Retail Survey revealed that more consumers than ever before are shopping online to prepare for the holidays during COVID-19.

How storytelling can inhibit good communications

PR Daily

Storytelling has become a buzzword in the communications industry, but sometimes it pays to be simple and direct. Nothing ruins a good writing session like the Evil Story Whisperer who lives in the back of my brain, deriding my how-to B2B marketing posts because they aren’t epic narratives. Special thanks to Andy Crestodina , who made a similar point, giving me the courage to write this.). Do not under any circumstances throw those babies out with any writing bathwater!

How expressions of love can put heart into your writing

PR Daily

FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Painting a verbal picture is the heart of storytelling. This call for justice and compassion conveys a love for the greater good, and as more and more consumers and employees demand benevolent words and deeds from organizations, such a vehement stand resonates with a great many people. I avoid offering the first person in these writings, but that “Pippin” selection holds special meaning for me.

Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. According to Dr. Brené Brown, research professor at the University of Houston and best-selling author, storytelling is innate. “We’re Yet, even as PR practitioners, we find ourselves challenged with how best to write a story.

Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Most “marketing geniuses” are strong storytellers.

The Power of Storytelling in PR


— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling. Steve’s team of storytellers use the four P’s to make a story great. If a story only has two or three of the four P’s, they won’t write it. In storytelling, every inch matters,” Steve says.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Take advantage of what consumers are saying about you, the industry and your partners online, and jump at the chance to be a part of the conversation (when appropriate). The post Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media appeared first on PR Daily. Also: Sainsbury’s wins Twitter with Beyoncé tweet, Walmart and others get kudos on sustainability, brands cash in on big NFL game day, and more.


Maxim Behar's Blog

One of social media’s greatest changes to modern-day PR is the rising importance of storytelling. We can’t just say, “This pen is great, and consumers should buy it!” But that is going to happen someday soon.This is why the power of storytelling—today in text, and already in visuals—will be the defining feature of PR following the social media revolution. Storytelling was never an essential part of PR before social media, because it was the bailiwick of journalists.

6 storytelling and PR lessons from Stan Lee

PR Daily

He is being remembered by many for his creativity, his contribution to comics and storytelling, and his unique brand of salesmanship that made Marvel a behemoth. FREE GUIDE: 10 ways to improve your writing today ]. Here are some lessons from this maverick storyteller that writers and brand managers can take to heart as they write their own adventures: 1. Good storytelling is about increasing and then releasing tension.

Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Fabricland in Ontario, Canada also mentioned social distancing, but in an effort to inspire consumers to buy its tape measures: Having trouble eye-balling the 6 foot social distancing rule? In addition to bottles for Diageo, Pulpex has set up a “partner consortium” of fast-moving consumer goods, or FMCG, businesses. It doesn’t take that long to reap the benefits of storytelling within media relations efforts, either.

Snickers gobbles up a world record, Delta staff bonuses earn kudos, and Edelman reports consumer trust at all-time low

PR Daily

Many brand managers are teasing their Super Bowl ads as well, extending the life of their expensive campaigns and aiming to capture consumer attention and excitement. Edelman’s 2020 Trust Barometer revealed that consumers’ trust of organizations is at an all-time low: None of the institutions measured was considered both “competent” and “ethical.”. That lack of trust extends from consumers’ to employees’ fears.

Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust

PR Daily

The effort is a brilliant way to support trending consumer behaviors with online platforms (shelters across the United States have reported pet adoption booms during COVID-19). In its “ Special Report: Brand Trust and the Coronavirus Pandemic ,” Edelman reported that 33% of consumers have persuaded others to stop using an organization that they felt didn’t respond appropriately during COVID-19: Image courtesy of Edelman.

5 websites that will sharpen your storytelling

PR Daily

One of the many hats PR engineers wear is storyteller. How do we stay up to date with the latest industry ideas on persuasive storytelling. You may not have time to read every article, but you'll do great if what you consume gives you one or two takeaways a week. Here are five sites that'll sharpen your storytelling: 1. This blog tells how to streamline your content creation, measure success and write authentic, branded stories.

Master Multimedia Storytelling With a Free E-Book!


From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. To truly make an impact with your story, you need more than just words.

How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Why Storytelling Enhances Press Release Best Practices. Many have found that implementing the art of PR storytelling has a profound effect on the way their press release is received by journalists and their audience. Take a page out of the storyteller’s handbook when you write your next press release, and approach it with a new, fresh look. Good storytelling reigns," remarks Kevin Allen, a storyteller and blogger for PR Daily.

5 tools to help PR pros measure storytelling efforts

PR Daily

PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task.

The Storyteller's Guide to MAICON: 7 Sessions You Can't Miss

PR 20/20

At the heart of what we do, all marketers are storytellers. But to do that, we must deliver our message to consumers at the right time, in the exact right way—so as not to be intrusive or irrelevant. What : Today’s consumers have more choices than ever and are less brand loyal than at any point in history. We’ll examine pivotal inflection points driven by consumers that influence search and data discovery. What : Writing formulaic content is a mundane pain.

Valuable content can strengthen your brand more than any promotion

PR Daily

This can serve to increase both trust and persuade consumers to purchase. This not only increases sales, but also brand reputation and consumer loyalty.

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8 trust indicators to look for in the media you pitch

PR Daily

She also shared these “Eight Trust Indicators” of what to look for in legitimate, credible media outlets to consume—and pitch. Brand Journalism COVID-19 Crisis Communications External Communications Media Relations PR Industry Social Media Storytelling Writing & EditingA media watchdog warns PR pros against working with misinformation sites. Election fallout and disinformation continues to dominate mainstream and social media.

Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media. Good morning, PR pros: During Advertising Week New York , Hearst’s former chief content officer, Joanna Coles, bluntly told attendees that advertisers were to blame for consumers’ aversion to ads. She later said it was because marketing and advertising pros “oversaturated” consumers.

Brands, Here’s How to Captivate Consumers in the Age of Distraction


After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans.

7 steps to accelerating your writing

PR Daily

Most of them observed that editing or revising takes much more time than writing—a sentiment I echo heartily. A third said: "I—or anyone—can write crap as fast as I can type…" (I don't think she realizes how many people struggle with producing a crappy first draft, for all the reasons I outline here.). We all have our own grounds for wanting to write faster. The faster they can write, the more they can earn. Writing is no different. Writing is no different.

5 Ruth Bader Ginsburg quotations to inspire communicators

PR Daily

So that’s the dissenter’s hope: that they are writing not for today, but for tomorrow.” Communicators create and execute strategies, but you are also in a role to educate your leaders and colleagues, as well as your business partners, peers and consumers.

Rethinking Ogilvy's 10 tips to writing

PR Daily

So it was with David Ogilvy’s advice on writing that recently made the rounds on LinkedIn. Ogilvy penned these 10 tips for writing on Sept. Read the Roman-Raphaelson book on writing. The actual title of the book is “ Writing that Works.” And: “To get action from busy people, your writing must cut to the heart of the matter. I also found shards of wisdom such as this one on the value of reading: “Most people who write well read a lot.

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. 7 Ways Storytelling Makes Your Content More Compelling. Storytelling 101: 3 Tips for Creating Compelling Content Marketing. Pedal-powered Storytelling.

Consumers question PR pros’ integrity, United courts Gen Z with discounts, and KFC offers a ‘date’ with the Colonel

PR Daily

A new study for Bospar reveals that many consumers have a similar view about the state of the media and the role of PR in creating that distrust. Now, the chain is leaning into its oddball brand voice by offering consumers the chance to date “the Colonel” virtually: The rumors are true, we are making a game where you can date Colonel Sanders. If done correctly and fitting with the rest of your PR and marketing initiatives, it can also endear consumers and make them more ardent fans.

Infographic: How to respond to negative consumer reviews

PR Daily

How you respond to consumer reviews can be just as important as the review itself. According to an infographic from Housecall Pro, 89% of consumers read the business reply to reviews. Additionally, 86% of consumers report reading 10 or more reviews before deciding whether to trust a business. 10-11 in New York City for our Writing & Content Creation Conference ]. The post Infographic: How to respond to negative consumer reviews appeared first on PR Daily.

Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

The framework includes provisions that protect “a vulnerable group of consumers over age 12 and under age 16,” the option for consumers to “request access to and deletion of” any personal information organizations have gathered, requirements to make organizations’ privacy policies “much easier to read and understand,” and more. The framework underscores consumers’ growing concerns over data collection and privacy, and calls are mounting for organizations to find solutions.

How podcasts offer new audiences during the pandemic

PR Daily

A recent Edison Research survey found that throughout the second quarter in 2020, weekly podcast listeners on average consumed up to 6 hours and 45 minutes of podcast content per week. Episodic storytelling.