Creativity at Hallmark is the gift that keeps on giving

PR Daily

Creativity. Creativity, the Hallmark way, is an act of collaboration, inclusion, kindness and personal inspiration. 15-19 for the most important week of events for communicators and marketers ]. The gift of quality creative time.

5 examples of clever, creative COVID-19 pivots

PR Daily

into a recession, and market-leading brands Chevrolet and Ford experienced a steep decline in sales. The post 5 examples of clever, creative COVID-19 pivots appeared first on PR Daily. The pandemic is forcing businesses to adapt or wither away.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How can marketing engage today’s consumers? Lose the funnel, use a loop

PR Daily

A leading marketer shares the five stages of client expansion, along with solid tips to help you establish genuine connections with customers. Marketing departments need to transform into thriving revenue centers, and to do that they must adopt a new model,” Pedowitz says. “It’s

Visible’s Pearl Savant on Creating Meaningful Connections With Consumers

PRSay

Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. How do your marketing channels drive business to your digital storefront?

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. For example, industry insiders might talk about SKUs , while consumers and journalists simply say products. I wrote recently about how marketing has cooldowns just as player abilities have cooldowns.

Why brands must focus on their relationship to consumers’ needs

PR Daily

For organizations eager to build a bond with consumers—and reap the wonderful rewards that spring from establishing genuine connections—it’s going to take a heavy investment in integrated communications. And now how they intersect in one holistic consumer-facing channel.”.

Half of consumers say a company’s website design is crucial to their opinion of that brand

Agility PR Solutions

The post Half of consumers say a company’s website design is crucial to their opinion of that brand appeared first on Agility PR Solutions. Public Relations marketing

Injecting Creative Into Marketing for More Earned Media

Cision

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. What’s missing is the why behind consumers interacting with a piece of content. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content.

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. For example, industry insiders might talk about SKUs , while consumers and journalists simply say products. I wrote recently about how marketing has cooldowns just as player abilities have cooldowns.

Creative Uses for Google Analytics in Public Relations

Shift Communications

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. In Matt’s words, the current attitude is one where “marketing owns measurement.” The solution seems to be to get more creative. Other attribution models allow us to map the consumer journey and demonstrate the impact that several sources have had.

How Heineken USA finds new ways to reach consumers about responsible drinking

PR Daily

Making connections with consumers can be even more of a challenge when the focus is on serious topics related to safety and behavior, rather than the latest product innovation. Our global organization recently pledged to bring responsible consumption messages to 1 billion consumers every year.

3 ways to reach LGBTQ consumers in the ‘new normal’

PR Daily

Without gay pride events and other typical outlets for engaging this community, brand managers will have to get creative to reach this lucrative demographic. Start your marketing and public relations efforts now, especially since you cannot count on a pride event to reach LGBTQ consumers.

Marketing Ideas: ‘New’ Product Marketing?

Ronn Torossian

The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The eternal battle for attention, for a way to stand out, requires marketing professionals to stay on top of trends, have the ability to predict consumer behavior, […]. The post Marketing Ideas: ‘New’ Product Marketing?

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 192

Is humor the answer for getting consumers to wear a mask?

PR Daily

Getting creative, with some comedy and abuelita-isms! The post Is humor the answer for getting consumers to wear a mask? COVID-19 Crisis Communications Marketing Media Relations Storytelling The Workplace

20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community.

How to Connect With Consumers Offline

5W PR

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. Sure, reaching consumers offline can be more difficult than launching a digital campaign. It can cost money and time to creatively come up with a way to connect.

Coca-Cola Freestyle combines content and creativity with “Make Your Mix” contest

PR Daily

Engaging your consumer fanbase can be a big PR win for an organization of any size. The competition also encourages consumers to interact with Coke products and its social media efforts. 10, consumers in the United States can test the recipes in Freestyle machines and vote for their favorite mixes. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. A refreshing marketing mix. Marketing PR

22 expert tips to help plan your 2022 marketing strategy

PR Daily

A round-up of solid advice from 22 top marketing pros to make your next year the best one yet. As we make plans for the new year, what marketing advice for 2022 should we focus on? It’s wild to me that so few marketers do this! Marketers don’t make meaning, people do.

How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance

wiredPRworks

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance.

How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance

wiredPRworks

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance.

What belongs in your influencer marketing brief

PR Daily

In social media marketing today, the word influencer gets thrown around a lot. Here are a few key points to keep in mind when creating your next influencer marketing brief: Key ingredients. The post What belongs in your influencer marketing brief appeared first on PR Daily.

Survey: Gen Z consumers are skeptical about most businesses

PR Daily

While Gen Z is experiencing boundless creative possibilities, they are demanding more of themselves, more of society and more of business than has any previous generation. For them, there’s a disconnect between the “do-goodery” proclaimed in superficial marketing campaigns and the significant economic, social justice and environmental challenges that shape their lives and sense of possibilities. Content Marketing External Communications Marketing Research & Audit

Survey 112

Marketing Communications

Onclusive

Ever since Regis McKenna published The Regis Touch , high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and impact than advertising, especially in B2B markets where purchase decisions are reviewed by multiple parties before a transaction is approved. The post Marketing Communications appeared first on Onclusive. (Credibility + Impact) versus (Reach + Frequency).

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios. snack bar market is estimated to be valued at 6.8 It has proven that creative communications are possible even in a highly regulated industry.

Injecting Creative Into Marketing for More Earned Media

Beyond PR

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. What’s missing is the why behind consumers interacting with a piece of content. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content.

Marrying creativity and accountability in PR

PR Daily

One question plagued me that day: Why did public relations practitioners who attended the working sessions express concern about being labeled “creatives” while PR’s most notable creativity evangelizer was the keynote speaker? In two sessions I attended, the presenters noted that PR practitioners are often known internally as “creatives” or “idea people.” They must also celebrate and encourage creativity. Creativity in public relations is informed creativity.

Olympic athletes engage fans on TikTok, data privacy builds consumer trust in e-commerce, and Activision Blizzard CEO apologizes to employees

PR Daily

A recent study by Morning Consult found that 86% of those surveyed believe protecting customer’s data privacy and security is a top driver of trust for consumers looking to shop online, equally as important as whether the business is reliable or dependable, or a good value for the price.

#16: How the consumer driven news cycle changes PR measurement

NewsWhip

How has the consumer changed the news cycle and impacted PR measurement? Balancing global strategy & local market needs. The consumer-driven news cycle & PR measurement. We can see how consumers feel about an article, whether they experience joy, anger, confusion.

How branded content counters consumer skepticism

PR Daily

For better or worse, consumers are in charge of their media choices. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust. While consumers might not put much stock in traditional ads, they’re open to new kinds of branded media. The takeaway for marketers? Each of these companies knows that authentic, interesting and branded content is what consumers crave.

How entertainment-based marketing wins TikTok audiences

PR Daily

Over the past two years, the popular and rapidly growing short-form video platform TikTok has become a key channel for brands to catch the attention of consumers. Thus, marketers around the globe face questions: How do I know what’s working on this platform? Get creative.

Smart Measurement For Creative People

Waxing UnLyrical

Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. In this post you will find some planning and goal-setting methods to help judge the impact of your marketing and PR efforts. Check out the following scenario to see how you can use the metrics to judge the impact of your marketing scheme. All marketing related costs, such as advertisement and print costs, should be recorded separately and tallied up at the end.

3 marketing trends that will define 2021

PR Daily

Marketers largely started last year from a place of strength with bigger budgets and confident growth strategies. Then 2020 caught even the most seasoned of marketing pros off guard. The post 3 marketing trends that will define 2021 appeared first on PR Daily.

Trends 168

Social Good: The Secret to Engaging Employees & Consumers

Cision

But what one tactic can drive employee engagement and consumer support? Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Find a cause that engages employees and consumers. A cause that aligns with your mission and values but doesn’t resonate with employees or consumers is doomed. The cause has to meet both your mission/values and employee/consumer expectations. Get creative.

4 ways Tom’s drives consumer success and sales on social media

PR Daily

The company’s online success is in part due to the careful way they’ve used a mixture of compelling content and paid social media ads to deliver their messages to targeted consumers at a time when social media algorithms can easily bury branded posts. Put consumers first. Social listening analytics, consumer feedback and audience behavior data can give you a starting point to what types of content resonates with fans, but you should also test and tailor your posts.

Consumer shifts require organizations to make better connections

PR Daily

As consumer tastes and habits shift, so, too, must product marketing, if companies wish to keep moving products. There are other brands on the shelf, both big names and store brands, but Smucker’s jumps right out at you, both in quantity and consumer familiarity. At that point, it’s not enough to have a brand consumers know; you need one they will love and actively seek out, a brand they will type into a search engine.

Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. So, why aren’t we lucky creative services types taking advantage of this?

Future of cashless commerce—consumers & brands still aren’t there

Agility PR Solutions

New research from Origin, the independent research arm of creative marketing firm Hill Holliday, finds consumers grappling with the future of cash, cards, mobile, and everything in between. The post Future of cashless commerce—consumers & brands still aren’t there appeared first on Agility PR Solutions. Marketing Public Relations marketingUnder the mattress, in your phone or through your fingerprint? How close are we to adopting a cashless culture?

Lessons to Learn from Spotify’s Marketing Strategy

Ronn Torossian

It’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer. We prefer to see things through the lens of the brand, learning their process and their creativity so that we […]. The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on.

4 methods to jolt communications creativity

PR Daily

Where do you turn when the creative muse is nowhere to be found? In 1926, psychologist Graham Wallas outlined the basic creative process in four general stages: 1. Preparation: loading up your mind to be creative. Let’s look at four idea generating techniques that can spark fresh concepts and make your creativity flourish: 1. For example, industry insiders might talk about SKUs , whereas consumers and journalists simply say products.