article thumbnail

Brand Marketing Fun-damentals That Consumers Crave


brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate.

Consumer 166
article thumbnail

Dynamic Email Marketing Campaigns

Ronn Torossian

One trait expected of all marketers is creativity because marketers always have to think of brand new ways to generate leads, convert them, and keep all prospects engaged. Creativity is the best way to make consumers think of a particular company when they’re ready to make a purchase.

Marketing 195

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Should Consumers Smile at Guerrilla Marketing?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! A veteran marketer and an up-and-coming rookie argue the call.

article thumbnail

Strategic planning for creative agencies

Stephen Waddington

tool supports business planning for creative agencies. The effects of the COVID-19 pandemic, war in Ukraine, rising energy prices, climate crisis, an overheated talent market, and cost of living crisis are just some of the big issues facing business. Strategic planning and crisis preparedness: A guide for creative agencies.

Agency 120
article thumbnail

Tap Into Nostalgia for Your Marketing


Ads that market nostalgia are incredibly powerful. Brands have recognized this appeal and are using “nostalgia marketing” as a powerful tool. What is nostalgia marketing? Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product.

article thumbnail

Injecting Creative Into Marketing for More Earned Media


Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. What’s missing is the why behind consumers interacting with a piece of content. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. People drive a brand, not analytics.

article thumbnail

Lessons to Learn from Spotify’s Marketing Strategy

Ronn Torossian

It’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer. The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on.

Strategy 210