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Announcing PR Daily’s 2020 Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. Content Marketing Assets: Blog. The Hoffman Agency: Editorial approach to content marketing – Axis Communications & The Hoffman Agency. Content Series.

10 biggest content marketing trends for 2019

Agility PR Solutions

The world of content marketing is changing rapidly. Creative thinkers find more advanced ways to generate compelling material. But the diversity and sheer number of content posts are so massive that target audiences are unlikely to ever consume them all. One thing’s for sure: content marketing […]. The post 10 biggest content marketing trends for 2019 appeared first on Agility PR Solutions. Analysis Public Relations content

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Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Their creative works led to success for their organizations and clients—and recognition as a finalist in PR Daily’s Content Marketing Awards.

5 examples of clever, creative COVID-19 pivots

PR Daily

into a recession, and market-leading brands Chevrolet and Ford experienced a steep decline in sales. The post 5 examples of clever, creative COVID-19 pivots appeared first on PR Daily. The pandemic is forcing businesses to adapt or wither away.

7 Highlights From Day One of Content Marketing World

Cision

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Here are seven highlights from the first day of Content Marketing World: Couldn’t make it to Content Marketing World?

Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important. ” Consequently, publishers of online media struggle to control the promotion of specific content over others. Army Europe Images , Alan Levine , Elvert Barnes ( Creative Commons ).

Does Your Content Marketing Strategy Tell a Data-Driven Story?

Cision

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Indeed, the same benchmark report shows the top challenge facing B2B marketers today is producing engaging content. Want to create standout content?

8 essentials for bolstering your content marketing

PR Daily

Content marketing may be a current buzzword, but it isn’t a new concept. Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine ( Outbrain ) to help farmers become more effective and more profitable. Today, audiences are savvier and more connected than ever, prompting an explosion of content across channels and segments. Creative solutions for bathroom ventilation?

Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. In fact, 80% of all respondents, and 92% of the most successful content marketers, said their organization is focused on building an audience.

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics. Content marketing and SEO go hand in hand.

Simple Content Marketing Framework

Shift Communications

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Put simply, everyone is creating content. Lots and lots of content. million pieces of content on Facebook. Our ROI on content marketing will go down.

4 Steps That Will Help You Sell Content Marketing to Your Boss

Contently - Strategy

Before joining Contently last year, I ran my own consulting business for five years. During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. Strategy buy-in Content Strategy ROI

Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. With 70% of internet users saying they’d prefer to learn through content rather than ads (as per Shonaliburke.com), don’t pass off content marketing as just a buzzword just yet.

How influencer and content marketing will shape PR in 2018

PR Daily

The power that content and influential social media users wield isn’t new—but tapping into it will take new tricks. However, the shape and reign of both has been affected by a barrage of brand messages, the fake news crisis, PR and marketing budgets and more. The new shape of influencer marketing. If your organization hasn’t yet latched onto influencer marketing, be prepared to in 2018. The changing reign of content.

Is Video Marketing the Future of Content Marketing?

Prohibition

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Bite sized content.

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22 expert tips to help plan your 2022 marketing strategy

PR Daily

A round-up of solid advice from 22 top marketing pros to make your next year the best one yet. As we make plans for the new year, what marketing advice for 2022 should we focus on? It’s wild to me that so few marketers do this! Marketers don’t make meaning, people do.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort.

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Native Ads & Video: 6 Ways to Leverage Content Marketing’s Future

Cision

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. People view, connect and engage with native ads much more easily than branded content. What does that mean for your content marketing efforts? Figure out who spends time where and create and publish content for them.

5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way. Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. Few banks are as well positioned to deliver meaningful content as Bank of the West.

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online.

Study: Why and how PR pros can dominate content marketing

PR Daily

The growing trend of content marketing and native advertising isn’t just for the Don Drapers of the world. As PR pros continue to work closely with their marketing counterparts—and efforts move more and more to online platforms—communicators have a chance to make a splash for their clients by embracing content creation. It’s not just a creative opportunity, either: 75 percent said PR pros are brands’ best choice to create and distribute sponsored content.

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Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What impact will reading the content have, or what impact will you suffer if you don’t read it? By shifting perspective, we’ll create ideas and content that reflect how our audience thinks.

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

” Good medicine, like good content , comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online.

Content Marketing World 2016: 4 Key Sessions and Lessons Learned

PR 20/20

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. As the largest content marketing event around, the opportunities to learn trade tricks, network with leading influencers and fuel creativity are endless. How to Use Content to Maximize the B2B Buying Process. Long Form Content for the Win at REI.

3 marketing trends that will define 2021

PR Daily

Marketers largely started last year from a place of strength with bigger budgets and confident growth strategies. Then 2020 caught even the most seasoned of marketing pros off guard. The post 3 marketing trends that will define 2021 appeared first on PR Daily.

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Olympic athletes engage fans on TikTok, data privacy builds consumer trust in e-commerce, and Activision Blizzard CEO apologizes to employees

PR Daily

While the type of content your brand or organization offers audiences should vary from platform to platform, giving a behind-the-scenes look of your organization can offer transparency that promotes conversation and builds a level genuine, organic engagement that is tough to replicate.

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets. Let’s say your target market is new parents. Share the right content on the right social media network. Offer consumable content ….

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. Powerful Content Marketing Helps Customer Deliver Awareness and Business Growth for a Greener Ice Melting Solution, BASF. Smart Marketing Marketing Smart, Stein IAS with Trelleborg Marine & Infrastructure. Employer Brand Marketing, T-Mobile US, Inc.

11 Simple Ways for PR to Score Content Marketing Points

Sword and the Script

The salespeople, knew far more about a vehicle than the consumer ever could. It’s easy for a consumer to solicit instant opinions friends on Facebook the micro-moment before a purchase. In this case, market research has consistently demonstrated people favor recommendations from peers over brands. So while content marketing is the new branding , it’s becoming more evident that PR is the best kept secret in content marketing.

Survey: Gen Z consumers are skeptical about most businesses

PR Daily

While Gen Z is experiencing boundless creative possibilities, they are demanding more of themselves, more of society and more of business than has any previous generation. For them, there’s a disconnect between the “do-goodery” proclaimed in superficial marketing campaigns and the significant economic, social justice and environmental challenges that shape their lives and sense of possibilities. Content Marketing External Communications Marketing Research & Audit

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Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What impact will reading the content have, or what impact will you suffer if you don’t read it? By shifting perspective, we’ll create ideas and content that reflect how our audience thinks.

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform

Landis PR

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Create a Recognizable Brand with Relevant Social Content. Photo courtesy of Pixels.

Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Is Facebook still a good place to invest in social media marketing? And let’s face it, Facebook the platform still has the numbers and access to consumer insights brands adore.

Will Artificial Intelligence Replace Writers and Content Marketers?

PR 20/20

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Gartner predicts that a full 20 percent of business content will be written by machines starting in 2018. The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”.

How ‘granfluencers’ are shaking up social media representation and influencer marketing

PR Daily

Her work accounted for our best-performing ad in 2020, bringing in nearly five times more conversions than any influencer ad, with six times more engagement than any ad creative. And yet, most marketers set aside just 10% of their budgets for boomers while allocating 50% to millennials.

How behavioral science can guide your B2B marketing

PR Daily

Here’s a fact that B2B PR and marketing pros can sometimes forget: People buy with emotion and justify with logic. In B2C, this is a given with marketing and sales tactics designed around emotion, but it applies just as much in B2B campaigns.

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4 ways Tom’s drives consumer success and sales on social media

PR Daily

The company’s online success is in part due to the careful way they’ve used a mixture of compelling content and paid social media ads to deliver their messages to targeted consumers at a time when social media algorithms can easily bury branded posts. These platforms should also be a fit for your brand voice and content efforts. Put consumers first. Don’t pay to boost your organic content, especially if your community is already interacting with them.

How the movies are tempting consumers back to cinemas, channels for social justice messaging, and Lego’s first LGBTQ-themed set

PR Daily

Hello, communicators: With vaccination rates on the rise and Memorial Day right around the corner, brands are crafting messages centered on gatherings and human connection that consumers missed out on during the past year.

Announcing PR Daily's 2017 Content Marketing Awards finalists

PR Daily

Creating content that resonates with your audience is a gateway to increasing followers, influencing purchasing behavior, finding talented employees and so much more. PR Daily’s 2017 Content Marketing Awards aimed to find organizations with big marketing goals and successful content. This year’s applicants include restaurants, health care organizations, financial institutions, tech giants, influencer marketing firms and more. CONTENT MARKETING ASSETS.

Study: Effective influencer marketing requires authenticity

PR Daily

As consumers spend more and more time immersed in new and traditional media channels, marketers must find ways to pierce the clutter and build rapport. Americans now spend an average of 11 hours a day —that’s nearly half of every single day—consuming some form of media. The right influencers deliver new and untapped markets, creating strong connections between brands and target audiences. Trusting creative freedom. Marketing is the creation of relationships.

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