ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. Like Clubhouse, Twitter Spaces is an emerging platform that can work well for thought leadership. Since its launch Clubhouse has become a hub for tech types, artists, and entertainers.

B2B 405

B2B Social Media Media Instagram 405

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

That’s because social media plays a large role in most consumer and B2B PR programs. Extends the reach of thought leadership content . Ads aren’t always the way to go – a captivating, creative organic post can generate buzz and compel your followers to share. Social media marketing and PR have recently become inseparable.

Social Media 344

Social Media Media B2B Leadership 344

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Executive Thought Leadership. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Another 20% emphasized that consumers were not alone in their predicament, emphasizing words like “together” and “community.” Empathy wasn’t only conveyed through words, however; it was also seen through the creative content of the emails.

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. As one of the largest tech events in the world, CES has long been a must-attend for anyone in consumer or business technology.

Conference 156

Conference Privacy Advertising Advertising 156

Stern + Associates

MAY 6, 2024

Digital marketing is instrumental in sharing a brand’s story by finding creative solutions to drive brand awareness and lead generation—with an exact mix determined by the client’s goals. What value does digital marketing bring to sharing a brand’s story? How have you used digital marketing to help businesses engage with their audiences?

Strategy 62

Strategy Marketing SEO B2B 62

PRSay

JUNE 16, 2023

However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition. AI for social media Social media is another area where communicators can use generative AI to their advantage.

Technology 146

Technology Crisis Management Social Media Training 146

PRSay

JANUARY 9, 2020

However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Highly-targeted story angles.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. For example, marketers can create campaigns that will better drive engagement and sales based on things like consumer trends and external influences. A new approach. The downside?

Media 243

Media Analysis Measurement Advertising 243

Shift Communications

OCTOBER 26, 2022

Side note: every PR plan *should* include messaging, media storylines, events, creative ideas and activations, and other tactical elements that support the goals. This is especially true as we all gear up for a year marked by continued inflation, a recession and overall declining consumer confidence.

Communications 78

Communications Analysis Leadership SEO 78

Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. For example, marketers can create campaigns that will better drive engagement and sales based on things like consumer trends and external influences. A new approach. The downside?

Media 221

Media Analysis Measurement Advertising 221

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. Mike Falkow is the Creative Director of Meritus Media Inc. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

5W PR

APRIL 11, 2023

Featuring a keynote speech by prominent leadership will also provide an opportunity to showcase the company’s vision for the future. When crafting content, keep the target audience of investors, analysts, and consumers in mind to ensure the greatest resonance.

Publicity 88

Publicity Financial Banking Social Media 88

PRSay

JULY 9, 2021

On an organization-wide scale, such programs open the gates to a new breed of creative ideas and innovation. Combined, millennials and Gen-Z employees now constitute the largest segment of the workforce and a burgeoning consumer market. Strong leadership is crucial, but knowing when to follow is equally important.

Nonprofit 218

Nonprofit Employee Internal International 218

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites?

Enterprise 261

Enterprise Privacy Government Software 261

PRSay

AUGUST 30, 2023

Consumers were amused by promotions such as Burger King’s Barbie burger with pink sauce, and the Barbies and Kens who started popping up on the Bumble dating app. The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions. Choose cross-promotions carefully.

Brand 132

Brand Branding Film Insurance 132

Stern + Associates

FEBRUARY 13, 2024

I recommend reading widely and consuming media (podcasts, newsletters, blogs, etc.) By doing so, leaders can unlock a wealth of creativity, drive deeper employee engagement, and foster a culture where everyone feels empowered to contribute their best. from a wide variety of thought leaders, not just the people in privilege or power.”

Internal 108

Internal International Groups Employee 108

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. No creative spark . There’s no buy-in at the top . And they’re worth it.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

The Consumer Electronics Show and SXSW have gone virtual this year, and most events well into summer are still being planned in virtual or hybrid formats. Yet savvy producers created compelling online conferences with the help of tech advances and good old-fashioned creativity. Virtual is more “real” than ever.

Conference 299

Conference B2B Meeting Fashion 299

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Bank, Capital One and TD Bank discover ways to motivate consumers to act.

Financial 52

Financial Social Media Banking Media 52

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike.

Marketing 106

Marketing Newspapers Print Local 106

PRSay

JANUARY 23, 2018

Our firm has conducted a number of studies in this area in collaboration with Dr. Bruce Berger at The Plank Center for Leadership in Public Relations at the University of Alabama. The most successful individuals in communications exhibit self-awareness, emotional intelligence, resilience, creativity and general likeability.

Communications 151

Communications Leadership Social Media Creativity 151

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership. New endings such as ‘dot-photography’ (.photography),

Trends 120

Trends Leadership Small Business Analytics 120

Shift Communications

JANUARY 25, 2023

This ranges from representation in imagery to accessibility (for instance, DTC marketers prioritizing website enhancements to help blind and visually impaired consumers shop. Deciding on an inclusive vs. exclusive brand narrative So, how should leadership teams and founders know if this is the right move for their brand?

Strategy 78

Strategy Brand Branding How To 78

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

We also know that Millennials ( and all consumers) prioritize experiences over things. Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. Video enhances SEO, keeps consumers engaged longer, and is more shareable than many other content forms. Reuse, recycle, re-tool.

Video 160

Video Banking Data Software 160

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season.

Retail 136

Retail Creativity Leadership Agency 136

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 129

Film Marketing Sports Hotels 129

Reputation Us

AUGUST 28, 2023

Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. ” Aftab Pureval “Cincinnati is growing with the largest consumer brand ( Proctor & Gamble (I) Limited. ) ” Aftab Pureval “Cincinnati is growing with the largest consumer brand ( Proctor & Gamble (I) Limited. )

System 78

System Technology Banking Community 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. There are many more creative approaches to achieving a positive image. PR plays a role in sharing the brand’s reinvention story with the public.

Video 109

Video Marketing SEO Social Media 109

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in. Immediately, the leadership team bought in. Malissa MacKenzie, director of creative services at CarMax.

SEO 103

SEO Automotive YouTube Video 103

PRSay

NOVEMBER 8, 2023

Prior to joining Essence, Ebanks led the consumer PR and multicultural communications on the global communications team for Xbox at Microsoft. Bring your creativity to the table. For five years, she served in various PR roles at The Coca-Cola Company. What’s the best career advice you have ever received? Have fun with PR.

Creativity 78

Creativity Writing Agency Internal 78

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. The post AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays appeared first on wiredPRworks.

Leadership 40

Leadership Survey Enterprise Conference 40

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Promoting leadership. It’s an example of thought leadership around a key issue relevant to many customers that has nothing to do with coffee or social networking.

Brand 185

Brand Branding Marketing Wireless 185

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. In these situations, try to offer creative alternatives for PR measurements, such as tracking patient traffic to a disease-screening tool or increases in online conversations. Sell it in.

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

PR 20/20

SEPTEMBER 8, 2021

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Strategy Consumer 245