Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Despite differing execution methods, the fundamental principles remain consistent.

B2B 93

B2B Marketing Measurement Social Media 93

Onclusive

OCTOBER 3, 2017

For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. That’s participation marketing.”. Lee Odden, CEO, TopRank Marketing.

Brand 246

Brand Branding eBook Leadership 246

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. Related read: Why Combining Content Marketing and PR is a Smart Move #8.

Video 109

Video Marketing SEO Social Media 109

Critical Mention

DECEMBER 20, 2019

According to Nielsen , 83% of global respondents trust recommendations from people they know, while 66% trust consumer opinions online. Once you’ve identified your positive mentions, it’s time to use earned media coverage in your brand’s content marketing strategy. SCHEDULE A DEMO. Priscilla Osorio.

Brand 103

Brand Branding How To Media 103

PR 20/20

OCTOBER 26, 2022

For years, Marcus Sheridan’s book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , has been the foundation of countless successful content marketing programs. Simply put, trust is the one and only thing that binds consumers to businesses.

Content Marketing 52

Content Marketing Resources Guidelines Exercises 52

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. PR pros and marketers should take advantage of their organization’s social media interactions. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

JANUARY 29, 2021

For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Influencer Type. Krushan Bari.

Brand 135

Brand Branding How To Radio 135

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine. SCHEDULE A DEMO. billion to $9.1

Film 131

Film Viral YouTube eBook 131

Critical Mention

APRIL 24, 2020

Let your content design consume the page and overpower the message your brand is trying to convey. They’ll blend in and not be the call-to-action content you’re hoping to create. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Infographics 103

Infographics Radio Instagram Sports 103

Burrelles Fresh Ideas

APRIL 2, 2024

And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased. However, many Americans prefer news outlets over social for in-depth information (49%), basic facts about an issue (39%) or event (31%) as well as opinions on it (22%).

Media 102

Media Radio Print Newspapers 102

Cision

NOVEMBER 19, 2015

In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content. According to Landsberg, “ great content is grounded by human truth, [it] fills a specific consumer need and creates reciprocal value.”.

Viral 120

Viral Content Marketing Consumer Storytelling 120

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Contently - Strategy

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. MOFU content lays the foundation for product consideration, the step before the conversion phase. At least 47 percent of buyers will view 3-5 pieces of content before getting in touch with a sales rep.

Video 95

Video How To Education YouTube 95

Critical Mention

OCTOBER 16, 2019

Plus, public opinion is highly valued by the majority of consumers. About three-quarters of consumers trust opinions they find on social media, including those from friends, families, and influencers to help them make the right decision about buying a product or service.” – via Digital Marketing Institute. SCHEDULE A DEMO.

Media 80

Media Analysis Radio Sports 80

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Marketing be nimble. I think consumers expect and are demanding the brands they support to have a position, and this can be uncharted territory for some brands.

Marketing 168

Marketing Employee Content Marketing Training 168

Communications Conversations

JUNE 18, 2020

According to recent reports, marketers seem to be over-indexing on ‘storytelling’ as a strategy. Meanwhile, consumers seem to be screaming that they want better customer service! It’s become much more one-way in the form of “content marketing.” That’s more than DOUBLE the roughly 14.2

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. SCHEDULE A DEMO. Priscilla Osorio.

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

NOVEMBER 7, 2019

Ninety-two percent of consumers say they trust earned media over purely promotional content – via iScribblers. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. ” How Effective is Earned Media in PR?

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

SEPTEMBER 13, 2019

Whether it’s from social media, online publications or broadcast stations, today’s digital marketers must always take advantage of their earned media coverage. SEO plays a big part in today’s digital media marketing. Therefore, you’ll need to optimize your digital marketing practices for voice search. SCHEDULE A DEMO.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

OCTOBER 3, 2019

Doing so provides a higher rate of consumer interest and genuine credibility. “40% 40% of consumers say they have purchased something more expensive than they originally planned because their experience was personalised”. Training Emails : Educate your clients on your services by offering demos and setting up trainings.

Marketing 68

Marketing Training Groups Radio 68

Critical Mention

NOVEMBER 18, 2019

Consumers are attracted to making purchases from dependable brands. Keeping track of your mentions is a great way to see what PR and marketing efforts evoke positive responses. Doing so allows PR and marketing pros to be able to clearly identify what strategies to continue practicing and which ones to toss aside.

Viral 70

Viral Radio Media Sports 70

Burrelles Fresh Ideas

FEBRUARY 6, 2024

These types of collaborations extend beyond national boundaries, enabling these partnerships to resonate with consumers on a global scale. Click here to request a demo or to discuss your monitoring needs. The result is a dynamic synergy where luxury and sports converge, creating compelling connections with a diverse audience worldwide.

Fashion 85

Fashion Sports Technology Apparel 85

Critical Mention

SEPTEMBER 3, 2019

There’s no doubt that earned content is a force within the digital media world. Newswire outlined that a Nielsen report stated 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Take a peek into how you can transform your business by testing out our free, custom demo.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? SCHEDULE A DEMO. Sam: Quality over quantity.

Interviews 79

Interviews Media Content Marketing Facebook 79

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Content Marketing is no Longer a Shiny New Object. But What Makes Content Marketers Successful?

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

MAY 23, 2017

How do you want your consumers to feel when using your product or service? Don’t be afraid to start with safe staples like photo booths, celebrity appearances, hands-on demos, and even virtual reality. This is where a multichannel content strategy comes into play. But what happens afterward?

Industry 195

Industry Trade Shows Marketing Film 195

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. It can also add more depth to the written content.

Writing 82

Writing How To Media Guidelines 82

Critical Mention

APRIL 2, 2019

It will help you in identifying emerging trends and explain consumer intent. SCHEDULE A DEMO. Discovering what platforms your competition is using to measure their success enables you to keep on top of trending technologies and streamline your team’s workflow by cutting down on tasks. SimilarWeb.

Analysis 74

Analysis Tools SEO Software 74

Sword and the Script

APRIL 29, 2017

Consumer packaged goods giant Procter & Gamble Co. is reportedly aiming to shave $2 billion from its marketing budget over the next five years. To that end, it’s really hard to sell more if you stop talking to your market. And that’s the theme for this week’s Unscripted Marketing links [UML].

Marketing 68

Marketing Measurement Content Marketing Survey 68

PR 20/20

OCTOBER 11, 2018

Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. The best way is to experiment with AI-powered marketing tools. So taking demos and trials of tools is a must. At the Marketing AI Institute , we’re tracking 750+ AI companies with combined funding of more than $3.7

Tools 71

Tools Marketing Enterprise Software 71

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. Voice-shopping is expected to be a $40 billion consumer channel by 2022. He skillfully architects and manages the delivery of integrated marketing programs, and believes strongly in strategy, not just tactics, that effectively aligns sales and marketing teams within organizations.

SEO 67

SEO How To Google Local 67

Marketwired

FEBRUARY 23, 2016

Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. social shares, blog sign ups, whitepaper downloads, demo requests). TechCalendar. What TechCalendar lacks in UI, it makes up for in comprehensiveness.

Tools 125

Tools Analytics Software B2C 125

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. 55% want to create more visual content. 44% say that better repurposing content is a must.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Critical Mention

JANUARY 9, 2019

Now, marketers realize they need to target niche audiences that will lead to a conversion. Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. SCHEDULE A DEMO.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

SEPTEMBER 21, 2018

For instance, does direct mail work, or has digital marketing rendered it obsolete? As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly.

Advertising 84

Advertising Advertising Privacy Analytics 84

Critical Mention

DECEMBER 10, 2018

But gamified ads offer a new path, giving consumers the ability to be involved in the ad experience rather than a spectator. . SCHEDULE A DEMO. Sometimes it feels as if every avenue for promoting products and services has been explored. She is inspired by observing people around her and being aware of things happening in the world.

Brand 61

Brand Branding Web System 61

Critical Mention

DECEMBER 10, 2018

But gamified ads offer a new path, giving consumers the ability to be involved in the ad experience rather than a spectator. SCHEDULE A DEMO. Sometimes it feels as if every avenue for promoting products and services has been explored. She is inspired by observing people around her and being aware of things happening in the world.

Brand 60

Brand Branding Web System 60