Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I’ve been with SAE International’s Media Group for nearly 23 years. Tell us a little about yourself (family, interests, hobbies, background, etc.)

Engineering 77

Engineering Automotive Agriculture Media 77

Critical Mention

JULY 15, 2020

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database. Critical Mention’s new Media Contact Database was built from the ground up, combining cutting-edge automation, artificial intelligence and machine learning with meticulous manual data curation.

Media 108

Media Radio Television Engineering 108

Landis PR

DECEMBER 11, 2023

Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Whether it’s social media, email, or traditional media, choosing the right platforms is crucial for maximizing reach and impact. Photo courtesy of Pixabay 1.

Strategy 59

Strategy Company Communications Construction 59

Stephen Waddington

MAY 3, 2022

Understanding different public relations ideologies helps frame an organisation’s approach to practice and the management of its relationship with its stakeholders and the societal or public construct in which it operates. Likewise, the public and the societal construct in which an organisation operates are interchanged.

Publicity 112

Publicity Construction Corporate Study 112

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Here are some ways to construct a killer content calendar and get the most out of it. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

Buzzstream

MARCH 13, 2024

Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Internal Datasets. Let’s take a look at this overlap. External Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. For example, it is important to distinguish between “outputs” like the volume of media coverage and “outcomes” such as measurable website traffic increases.

Agency 195

Agency Strategy Communications How To 195

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Johnson issued a public apology within 48 hours of the story breaking and requested a face-to-face meeting to discuss a “constructive solution.”

Crisis 191

Crisis Data Software Privacy 191

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. How to Prevent a Social Media Crisis. What do you hope to learn at the PRSA 2015 International Conference? Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA 2015 International Conference.

Conference 40

Conference Internal International Leadership 40

PRSay

SEPTEMBER 25, 2017

8 at PRSA’s 2017 International Conference in Boston. Most brands today are using some kind of platform to help them make sense of the media and social conversations that affect their reputations. Here are the top four issues brands encounter when using media and social intelligence (plus easy, smart ways to up your analytics game).

Media 136

Media Agriculture Data Instagram 136

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. The subject is complicated and one can make the argument that internal debate, even dissension, is a healthy sign.

Google 185

Google Reputation Engineering Internal 185

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Based on experience, I’d say that working for a well-recognized brand offers concrete advantages when it comes to media relations. There’s nothing wrong with this, but a case history for a smaller or lesser known client may say more about the agency’s ability to deliver consistent earned media outcomes. But should it?

Agency 224

Agency Construction Fashion Pitching 224

PR News

JULY 26, 2019

Brands that constructively feed off each others ideas, perspectives, and resources can effectively expand both audience and reach through collaboration. Hence, successful brand partnerships can optimize brand loyalty through maximum exposure.

Brand 118

Brand Branding Construction Resources 118

Stephen Waddington

OCTOBER 10, 2020

The publication of the report is timely as the US enters the final month of the election campaign; society faces the challenge of COVID-19 and racial conflict; and both social and mainstream media activity contribute to the polarisation. The most difficult issues for people to find common ground in the U.S.

Case Study 139

Case Study Airlines Survey Study 139

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89

ImPRessions - Crenshaw Communications

MAY 9, 2016

In the case of the luxury client, it was easy to be candid, because the unsophisticated branding risked undermining our PR and social media efforts. PR and media relations can be a “black box” to those not grounded in the business, which makes offering feedback on an idea or strategy particularly challenging at times.

How To 120

How To Construction Product Launch Local 120

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

PR in High Definition

JULY 28, 2022

Media and Gaming. This has also helped to fuel a collaborative culture when it comes to data, with the company’s internal data teams working with teams from external game studios – pooling together ideas and solutions to drive innovation and create an ever-improving experience. Elsewhere, the energy industry is also reliant on data.

Analytics 62

Analytics Data Energy Sports 62

Mark My Words

MARCH 12, 2023

This is the kind of work, of course, that members of the royal family have performed for decades, but not normally with the degree of media prominence that the princess has enjoyed this year. Not since her predecessor Diana’s heyday at the Aids unit or on landmine walk has a female royal garnered such positive attention.

Construction 60

Construction Exercises Newspapers Internal 60

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work.

Skype 147

Skype Agency Meeting Software 147

Barokas

SEPTEMBER 5, 2019

As I wrap up my summer internship with Barokas, I wanted to provide some tips that will help future interns stay afloat as they dive in: Listen carefully and always take notes. Don’t be afraid to ask for constructive criticism. There will be days where tasks like building media lists and tracking coverage will seem repetitive.

Agency 79

Agency Construction Internal International 79

Rock the Status Quo

FEBRUARY 19, 2015

The very thought of appearing as a guest on live TV can make even the most seasoned media spokesperson quake in their boots and it’s our job to make sure they are prepared. He has specialized in media training and crisis communication planning since for the last twenty years, and is a wonderful source of expertise.

Interviews 100

Interviews How To Media Media Training 100

Melissa Agnes

MAY 1, 2014

Most solutions are internal. There are exceptions and publicly-traded companies sometimes must inform internal and external audiences simultaneously. There are exceptions and publicly-traded companies sometimes must inform internal and external audiences simultaneously. know what you are doing and why before you tell outsiders.

Crisis Management 201

Crisis Management Crisis Construction Ethics 201

Mark My Words

MAY 13, 2016

Of the key international titles only the Los Angeles Times positioned Ronan Farrow’s piece as a significant part of their Woody Allen reporting. Ronan Farrow’s Reporter article posits that the traditional media is still unable to arrive at this latter point. Outlets like Vice and Buzzfeed are constructing their own cosseted networks.

Film 60

Film Media Construction Report 60

Reputation Us

OCTOBER 27, 2021

This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. For small- and mid-size businesses, social media and online commentary can have a significant financial effect.

Reputation 88

Reputation Financial Telecommunications Employee 88

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

Smart advocates know their own audiences and what matters to them, and they identify internal and external champions for the positions they articulate. A smart PR team will have a plan for social media pushback or even organized social action like protests or boycotts. Every worthy action sparks a reaction, naturally.

Corporate 149

Corporate Policies Privacy Construction 149

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader. Seems informed.

Social Media 60

Social Media Media B2B Content Marketing 60

Reputation Us

OCTOBER 27, 2021

This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. For small- and mid-size businesses, social media and online commentary can have a significant financial effect.

Reputation 78

Reputation Financial Telecommunications Employee 78

Victorious PR

JULY 11, 2022

Here is the key: Good PR manages your business’ reputation based on what said business and internal leadership team already stands for. We get you into top publications like Forbes and Entrepreneur by building your credibility in the media. That is how you construct authority for yourself and your business.

Real Estate 52

Real Estate Reputation Company Employee 52

Communications Conversations

DECEMBER 12, 2014

Enough holiday talk–onto the latest job changes, promotions, events, new account wins and awards in Twin Cities PR in the last week: Seeking… 3M is looking for a social media specialist for its health care division. Progress: Fast Horse is making good progress on construction of its new home in the North Loop.

Construction 84

Construction Financial Media Relations Internal 84

PRSay

OCTOBER 9, 2017

Bea Arthur’s one-sentence bio notes that she “is a successful therapist, entrepreneur and media personality.”. During her General Session today at the PRSA 2017 International Conference in Boston , Arthur had encouraging words for budding entrepreneurs. Anybody can do it. And I am literally not that special.

Conference 110

Conference Pitching Film Construction 110

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. each of your social media communities, internal comms, the media, customers, speeches, investor updates, website copy, etc.).

Reputation 133

Reputation Construction Writing Communications 133

Wadds Inc.

AUGUST 14, 2023

The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. Paul Winterflood How is the UK market performing right now? Deals are taking longer to complete too.

Agency 52

Agency Sports Public Affairs Creativity 52

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions. You’d be welcome to join us.

Google 119

Google Data Government Social Media 119

Barokas

DECEMBER 20, 2017

Meena Dayak, vice president of integrated media and communications for the American Public Power Association: Our content comes from different sources. We consistently beat the drum about our positions and our messages that we provide to administration officials on what we feel is the right direction for construction.

Construction 68

Construction Healthcare Leadership Local 68

PR Conversations

AUGUST 18, 2011

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Internal communications often say they are corporate storytellers. And, in assuming the role of internal chronicler, the organizational narrative can then be framed and shaped accordingly. (p. We fight it.

Construction 40

Construction Internal International SEO 40

Deirdre Breakenridge

JANUARY 3, 2018

You’re predisposed to do “this” or do “that” when there are so many other approaches and models that you can construct to get to an ideal resolution. Note: Emotional discipline today means not firing off too quickly on social media (especially Twitter) and not letting impulses get the best of you. Then, there’s A.G.

Crisis 0

Crisis Journalism Hotels Case Study 0