ImPRessions - Crenshaw Communications

MAY 9, 2016

In the case of the luxury client, it was easy to be candid, because the unsophisticated branding risked undermining our PR and social media efforts. In public relations, our reasons for objecting to a strategy or creative direction is not always straightforward. But it’s not always so easy. Be a recommender. Avoid personalizing.

How To 120

How To Construction Product Launch Local 120

Wadds Inc.

AUGUST 14, 2023

The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising.

Agency 52

Agency Sports Public Affairs Creativity 52

Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. In my nearly 40 years in this work, I have learned through various experiences to practise the habit of resiliency. You begin with simple conversations.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. For example, new books on PR, social media, strategic planning, influencers, etc.,

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

MARCH 25, 2017

If you are a large independent PR firm, then the consolidation of PR businesses, by the holding companies like Omnicom and WPP, into an advertising construct is a key point of differentiation. Is your PR agency bringing creative ideas to the table? PR is the Best Kept Secret in Effective Content Marketing. 2) PR at crossroads.

Publicity 81

Publicity Crisis Construction Study 81

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. 23, 4:45–5:45 p.m. PR-driven partnerships take a different approach.

Real Estate 60

Real Estate Leadership Conference Construction 60

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. This has several advantages which may eclipse all other forms of internal crisis management solutions.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Konnect Agency

FEBRUARY 16, 2021

From bustling offices that turned to 100% remote working environments, and in-person connections moving entirely to Zoom, the way we conduct business internally and externally pivoted almost overnight. Do you have something new to share with buyers and media? Further, the virtual format can be infinitely more cost-effective for brands.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

PR 20/20

DECEMBER 6, 2018

Do they need a paid media strategy? Are there opportunities to amplify the content via earned media with bloggers, journalists and analysts? The key is to gather a group of creative people with shared interests who want to collaborate, and learn from each other (e.g. Construct a campaign sandbox. What do they do?

Marketing 55

Marketing Resources eBook Construction 55

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. Suggesting that knowledge is constructed from experiences and ideas. Is there a way to practice clear thinking? I’m on a mission to think better. Pragmatism. Constructivism. Deconstruction.

eBook 52

eBook Analysis System Data 52

PR Conversations

APRIL 24, 2018

I think tomorrow’s PR leaders need to focus on developing more: strategic, critical and creative thinking skills, plus. Velasco’s earlier work experience includes 25 years leading PR departments in several large companies, such as FCC (construction and environmental services), Unión Fenosa (gas and power) and Renfe (railways).

Journalism 79

Journalism Ethics Film Construction 79

PR Conversations

FEBRUARY 15, 2015

However, from a publicity point of view, undoubtedly #pinkbus got people talking, and taking to Twitter with creative satirical images as picked up by the Telegraph. Such nonsense reaches a wider world attention thanks to social media – and the global popularity of Daily Mail and Guardian in particular online.

Policies 40

Policies Publicity Fashion Construction 40

PR Conversations

FEBRUARY 15, 2015

However, from a publicity point of view, undoubtedly #pinkbus got people talking, and taking to Twitter with creative satirical images as picked up by the Telegraph. Such nonsense reaches a wider world attention thanks to social media – and the global popularity of Daily Mail and Guardian in particular online.

Policies 40

Policies Publicity Fashion Construction 40

Waxing UnLyrical

SEPTEMBER 26, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Time and Space September 26th, 2010 Tweet Time, space, and how we inhabit the two have been a bit on my mind lately. John Cleese’s talk at the 2009 Creativity World Forum on creativity.

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. “If you can’t measure it, you can’t manage it.”

Measurement 40

Measurement How To Analytics Customer Service 40

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. each of your social media communities, internal comms, the media, customers, speeches, investor updates, website copy, etc.).

Reputation 133

Reputation Construction Writing Communications 133

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions. You’d be welcome to join us.

Google 119

Google Data Government Social Media 119

Buzzstream

MARCH 13, 2024

Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Internal Datasets. Tip: Brands get creative and overlap hero content types.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

FEBRUARY 1, 2020

Introducing a new brand to the market can be the most time, labor, and creativity intensive kind of brand strategy, but there is a time and a place where it is the best step a company can take. Once the foundation is built, how should the branding strategy be constructed? Brand Development for a New Brand.

Brand 109

Brand Branding Publicity Consumer 109

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”). prospects, customers, partners, media). Constructing your dashboards. Construct a hypothesis.

Report 52

Report How To Marketing Analytics 52

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Construct buyer personas. Draft social media updates. Develop ad copy and creative. Test headlines, landing pages, images and creative. Determine goals.

Marketing 53

Marketing Software eBook Technology 53

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. Rob Six, Senior Vice President of Corporate Communications, Roll International. Every piece of content has to thoughtfully constructed and delivered.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. As Kirstene Stewart states, “Homogeneity is a creativity killer.”

Employee 40

Employee Internal International Corporate 40

Waxing UnLyrical

DECEMBER 20, 2018

Nearly all of us need to improve our skills as practitioners, whether that’s about media relations, content, digital, SEO and influencer marketing, as well as how to integrate it all for maximum effect. Many organizations are filled with solid, creative, strategic communications practitioners and some are lucky enough to have great managers.

Leadership 85

Leadership Training Agency Groups 85

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! Consumers and members of the media like to know who they are doing business with. Give consumers and members of the media every reason to identify with your company and the personalities behind it. Let the media know. Tell the customer and the media what your company does.

Web 40

Web Pitching Local Report 40

PR Conversations

MARCH 19, 2015

“If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” Stuart Ewen believes individuals have become their own media. Selfie contemplations! Toni Muzi Falconi and Stuart Ewen.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

“If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” Stuart Ewen believes individuals have become their own media. Selfie contemplations! Toni Muzi Falconi and Stuart Ewen.

System 40

System Construction Public Affairs Publicity 40