Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

Stern + Associates

MAY 8, 2023

The exception to this rule is if you’re developing a social media strategy for a conference or event and you need a community hashtag. In this case, you want attendees to tag their posts with your hashtag so you (and other conference attendees) can follow the event. This will also help you measure overall social engagement.

B2B 113

B2B Social Media Company SMB 113

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing.

Tools 120

Tools Enterprise Analytics Case Study 120

PR 20/20

FEBRUARY 21, 2023

Whether it’s sales, growth, or marketing, leadership must implement a plan with measurable goals. For companies who relied solely on traditional marketing tactics, such as advertising on billboards or in printed material at conferences, return on investment was minimal or even moot during the pandemic.

Marketing 68

Marketing Resources Advertising Advertising 68

Sword and the Script

JUNE 15, 2021

This conundrum is a leadership challenge for the head of marketing. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. Don’t sit in the booth at conferences – go to the sessions. A few years back I was at a workshop at a conference for legal technology.

Survey 117

Survey B2B Marketing Interviews 117

PRSay

JULY 6, 2020

PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Virtual meetings also help people working from home feel more engaged.

Employee 189

Employee Skype Meeting Nonprofit 189

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 3) “Thought leadership can’t be outsourced. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. 1) “That one tactic isn’t king.

Corporate 77

Corporate Communications Survey Employee 77

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. The more reliable and high-quality [the content] is for readers, the more it confers trust in and value of the brand behind it,” Dimond said.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

JUNE 5, 2023

Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Or, I photograph and video document and share it. Some of that is OK and impossible to avoid, but try to choose moments of total immersion. We need something to replace “bleisure!”

Storytelling 60

Storytelling Tourism Travel Local 60

Stern + Associates

OCTOBER 4, 2023

Over the course of the conversation, we learn of a desire to create and amplify thought leadership, secure more and better media coverage and land more speaking slots at conferences. A common hypothesis is that by cultivating thought leadership and getting more PR results for it, leads and business growth will follow.

Conference 94

Conference Leadership Journalism Measurement 94

Stern + Associates

MARCH 10, 2023

Over the course of the conversation, they usually share a desire to build thought leadership, to secure more media coverage, and land more speaking invitations. A common hypothesis is that by cultivating thought leadership and getting more [PR] results, leads and business growth will follow. If only it were that simple.

Publicity 101

Publicity Conference Leadership Measurement 101

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” SimilarWeb) (48%).

Survey 178

Survey Marketing B2B Study 178

Prohibition

JANUARY 14, 2022

Will you hold an external or internal press conference? Will you send out written statements or release video footage? Your crisis command centre can be a meeting room or office on your premises or an off-site location such as a nearby hotel or conference centre. This space can also be used for a press conference.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. The days of leadership announcing new policies with a memo or email are over. An elevated application of video technology is found in the not so new practice of gamification.

Internal 147

Internal International Employee Mobile 147

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Rather than the full-blown press conference of yore (where breaking news could derail plans and quash media attendance), it usually makes more sense to share news through an exclusive arrangement with a single digital journalist. This can mean digital video, creative Instagram posts, and inbound marketing techniques.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Maxim Behar

MAY 31, 2021

It is very important to know how to change the leadership and how to bring new elements. It is quite detailed, explaining my thoughts and my visions after COVID, the ways through which the leadership and the communications are changing, the positive things about the lockdowns and the home offices. Watch the whole video here.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 103

Measurement Education Facebook Twitter 103

Contently - Strategy

MAY 10, 2024

Video content, and its ability to share ideas, innovations, and solutions in an engaging way has made it a valuable tool for organizations looking to stand out from competitors. Recognizing these hurdles is the first step towards overcoming them and unlocking the potential of video content to enhance thought leadership.

Leadership 98

Leadership Video B2C Interviews 98

Sword and the Script

NOVEMBER 29, 2022

And the measures of success cited were typically backlinks and organic search traffic. Between the books, the training, the blogs, the surveys, the webinars, and the content marketing conferences this number is bound to get better with time, yes? are dismayed that just 100 people have viewed that video you spent $8,448 to produce.

Content Marketing 128

Content Marketing B2B Marketing eBook 128

Stephen Waddington

MARCH 15, 2021

The inaugural lockdown conference was educational and a hell of a lot of fun. You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Here’s what’s next.

Google 119

Google Data Government Social Media 119

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc. Identifying targets, and the right type of content, is only part of the battle.

Media 60

Media Leadership Enterprise Data 60

Presspage

JANUARY 23, 2024

A comparative infographic can highlight how the company's performance measures up against industry benchmarks or competitors, for instance. By leveraging social media, press releases, webinars, conferences, events, and newsletters, for example, they can broaden their reach and engagement with diverse investor groups.

Communications 78

Communications Infographics Financial Storytelling 78

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

MARCH 5, 2019

Make sure your marketing leadership has time to exchange pleasantries with the influencers you’ve hired. Another 3% said “other” which the report said, “revolved around thematics such as recruitment, education, thought leadership and attempts to change brand perception.”. Give talks at customer conferences. e) Costs involved.

Survey 60

Survey Trends Marketing B2B 60

Sword and the Script

OCTOBER 6, 2015

B2B Customers Want Thought Leadership. In terms of effectiveness, the top five tactics included in-person events (75%), webinars (66%), case studies (65%), white papers (63%) and videos (62%). Content Marketing Goals and Measures. The measures of effectiveness or ROI fall more or less in line with the stated goals.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Beyond PR

MARCH 17, 2016

Content types that can spread your message to new audiences include blog posts, white papers, instructional how-to videos and press releases. Depending on the size of your email list and needs, it’s also economical and – more importantly – measureable.

Marketing 40

Marketing Small Business Web Nonprofit 40

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

The former 9/11 hero was in the news for all the wrong reasons – habitually butt-dialing reporters, being punked in humiliating fashion by Sacha Baron Cohen, and presiding over the infamous Four Seasons Landscaping press conference. Let’s hope good old American inventiveness and business leadership will help us rebound in 2021.

Healthcare 379

Healthcare Reputation Mobile Conference 379

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We can use it to measure and evaluate our success. She will be measurable. c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ZudePR

JUNE 6, 2016

I also have stopped reading articles or watching videos online without intention. Speaker, trainer conference facilitator, and public sector comms expert.​. The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: In 2014 we did 13 different conferences; in 2015 we did three.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? . So perception is everything.

Communications 81

Communications How To Blogging Content Marketing 81

ISEBOX

MARCH 3, 2016

You won’t get coverage by simply including a video here and an image there. The C&C Philosophy: Tom Martin spearheaded the notion of cornerstones and cobblestones at the inaugural Solo PR Conference in 2013. These days, we need to be considering how we’re going to take our content and power it up to viral status.

eBook 70

eBook Viral Conference Content Marketing 70

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. Learn their approach to strategy, operations, measurement, staffing and more. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

NOVEMBER 29, 2010

As the video shows, James & Kirk didn’t shush him away when Robert started playing a six-stringer. Get Shareaholic test Filed under Business , Guest Posts , Narciso Tovar | Tags: leadership , metallica , teamwork | Comments (3) Site settings comment help? More importantly, the band does not allow Robert to be defined by this role.

Film 70

Film Measurement Leadership Twitter 70

Waxing UnLyrical

APRIL 19, 2018

Zoom : Zoom video conference allows you to have video conferences with anyone from around the world. Their free account allows unlimited one on one video conferencing and up to 40 minutes for groups. Unfortunately, you don’t have time, money, or energy to create really great images and videos. Think again.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Many brands have already embraced the genius of user-generated content (UGC) – videos, memes or other works which seem to come more from a place of genuine excitement rather than schlocky, paid placement – to sell their products or services. Marketing predictions. Rich Young | Fine Tune.

Marketing 174

Marketing Employee Content Marketing Training 174

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Short video messaging is the current vogue. Measurement should no longer be an issue within public relations.

Publicity 164

Publicity Ethics Data Community 164