PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Crunching numbers (data and measurement) was a hot topic as well. Here are 10 takeaways from this most important industry conference: 1. On data and measurement: “It’s not activity-based and about a book of news clips.

Conference 109

Conference Internal International Storytelling 109

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. Read below to learn about the all-star speaker line up and the top reasons to be excited about the conference: It has an incredibly relevant theme. We are excited about attending ourselves! The speakers.

Conference 66

Conference Crisis Management Survey Big Data 66

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Executive Thought Leadership. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts. Iterative PR Measurement. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes? Most teams track key performance indicators (KPIs) to quantify, measure, and optimize their programs. Clear goals will help define the PR strategy your agency will adopt.

Agency 310

Agency Measurement Meeting Reputation 310

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications.

B2B 93

B2B Marketing Measurement Social Media 93

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e.,

Leadership 111

Leadership Publicity Government Journalism 111

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. You can pitch your ideas to podcasts and conferences. Do your SWOT.

Strategy 78

Strategy Brand Branding Leadership 78

Stern + Associates

MAY 8, 2023

The exception to this rule is if you’re developing a social media strategy for a conference or event and you need a community hashtag. In this case, you want attendees to tag their posts with your hashtag so you (and other conference attendees) can follow the event. This will also help you measure overall social engagement.

B2B 111

B2B Social Media Company SMB 111

The Hoyt Organization

APRIL 23, 2024

When setting goals, make sure they are specific, measurable, achievable, relevant, and time-bound (SMART). Incorporate Thought Leadership As part of your non-profit PR strategy, it’s essential to position yourself as a thought leader in its field. This will help you track progress and adjust your strategy accordingly.

Strategy 72

Strategy Nonprofit Social Media Leadership 72

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging. 8–10: Breaking Misconceptions About Communicating With Rural Americans. During the Oct.

Social Media 117

Social Media Conference Media Corporate 117

Wadds Inc.

JANUARY 22, 2023

I presented the first year of my part time PhD research at the Leeds Business School research conference yesterday. There are five situations that lead to management calling on public relations support: crisis, ethics, credibility, media issues, and leadership.

Publicity 122

Publicity Case Study Study Ethics 122

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue.

Conference 40

Conference Internal International Leadership 40

PRSay

DECEMBER 20, 2023

no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). As I prepare award entries, I’m more intentional now about including written descriptions that speak to a more strategic and objectives-focused approach, rather than diving into tactics and results.

Publicity 176

Publicity Case Study Ethics Study 176

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. I have a quasi dotted line into the rest of the executive leadership team.

Banking 199

Banking Marketing Measurement Leadership 199

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

Stern + Associates

JANUARY 4, 2023

Strong PR programs usually have a steady stream of content to share stemming from media placements, speaking engagements, conferences and networking opportunities, but many companies and their top executives don’t leverage this content across platforms. Measured results. Enhanced audience engagement.

Strategy 68

Strategy Marketing Leadership Print 68

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. It has become firmly aligned with leadership and executive management as a strategic management function. Smaller organisations quickly created new processes and workflows.

Publicity 199

Publicity Government Crisis Employee 199

Wadds Inc.

NOVEMBER 17, 2022

He’s spent more than 30 years lobbying practitioners to recognise the value of their work through measurement and planning. We’ve spoken at conferences around the world and written books together. Every profession has its heroes: In football you think Pele, in measurement you think Richard Bagnall.

Measurement 98

Measurement Energy Conference Industry 98

Shift Communications

AUGUST 15, 2022

How many trips, conferences, campaigns and launches were delayed or cancelled all together as people waited out wave after wave of COVID? Even better, envision the steps and milestones, how you’re going to measure progress and plot it all against a timeline. By Tina Charpentier, EVP, Client Experience.

Energy 78

Energy Leadership Measurement Agency 78

Beyond PR

MAY 12, 2017

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything.

Measurement 45

Measurement Data Marketing Analytics 45

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters].

Leadership 40

Leadership Survey Enterprise Conference 40

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. Conference co-organizer Neal Schaffer delivered a stellar keynote on the importance of alignment of social media with other objectives.

Tools 120

Tools Enterprise Analytics Case Study 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like business books can serve as a strong visibility platform and a route to new opportunities like conference speaking gigs and contributor positions. E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert.

Case Study 178

Case Study SEO Film Video 178

Waxing UnLyrical

JUNE 15, 2015

Yup, I’m in San Francisco this week for the IABC World Conference ; I love love love this city. Measurement in #PR – Social Network Analysis. Monday Roundup: the #IABC15 (IABC World Conference) Edition is a post from: Shonali Burke Consulting, Inc. Good morning from the West Coast! Why did I leave again…?

Conference 40

Conference Analysis Journalism Employee 40

PRSay

APRIL 5, 2023

Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. Looking ahead to 2026 the results are similar, but the highest growth in spending is foreseen in events and conferences, MAT releases (sponsored content) and influencers.

Survey 86

Survey Measurement Employee Retail 86

Sword and the Script

JUNE 15, 2021

This conundrum is a leadership challenge for the head of marketing. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. Don’t sit in the booth at conferences – go to the sessions. A few years back I was at a workshop at a conference for legal technology.

Survey 117

Survey B2B Marketing Interviews 117

Cision

JULY 8, 2015

In thought leadership, it might be blog posts or podcasts or conference speeches or networking events you organize. Want more thought leadership insight from Dorie? Even better, you can use more business-focused measures, such as the number of invitations to speak at conferences, or the number of unsolicited client inquiries.

Skype 120

Skype Conference Leadership Big Data 120

PR 20/20

FEBRUARY 21, 2023

Whether it’s sales, growth, or marketing, leadership must implement a plan with measurable goals. For companies who relied solely on traditional marketing tactics, such as advertising on billboards or in printed material at conferences, return on investment was minimal or even moot during the pandemic.

Marketing 68

Marketing Resources Advertising Advertising 68

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

Stephen Waddington

JUNE 12, 2018

AMEC’s 10th Global Summit of Measurement kicks off in Barcelona today. It’s Barry Leggetter’s final conference before he steps down as CEO at the end of the year. You’ve spent more than 10 years building a community that has consistently driven up standards in the measurement and performance of public relations.

Measurement 75

Measurement Government Education Conference 75

Katie Paine's Measurement Blog

JULY 26, 2023

Thought Leadership : Attending the Summit will position you as an early adopter and a forward-thinking professional within your organization and the industry as a whole. Read all about the conference and register here: Attendingour Summit will equip you with the knowledge and tools necessary to navigate the AI-driven future of PR.

Case Study 52

Case Study Analysis Trends Conference 52

PR in High Definition

JULY 31, 2020

Chop, chop, chop – you can’t read a news site or have a conversation with someone at the moment without hearing about an organisation reducing staff numbers, cutting suppliers, or lowering budgets, among other cost cutting measures. Cuts are being made across all businesses and all departments, and unfortunately marketing isn’t exempt.

Resources 71

Resources Leadership Internal International 71

PR 20/20

MAY 9, 2023

Event Management: Many associations organize events, conferences, or webinars. Inbound content marketing is effective for associations because it enables them to establish thought leadership and showcase their expertise. But how can you know what’s working if you’re not measuring?

Strategy 81

Strategy Marketing Tools Report 81

Shift Communications

NOVEMBER 29, 2022

This past April, we were grateful to attend the McDonald’s* Worldwide Conference, which brought together thousands of restaurant owners/operators, leadership, regional staff and partners. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78

PR in High Definition

JULY 23, 2020

Chop, chop, chop – you can’t read a news site or have a conversation with someone at the moment without hearing about an organisation reducing staff numbers, cutting suppliers, or lowering budgets, among other cost cutting measures. Cuts are being made across all businesses and all departments, and unfortunately marketing isn’t exempt.

Resources 62

Resources Leadership Internal International 62