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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

But I do know something about interviewing experts, which is often the basis for B2B comms writing. But once you’ve made your interview subject comfortable, it’s not always easy to think of new questions on the fly. Pretty much anything that’s trending will already be discussed in trades. Check relevant trade publications.

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3 Executive Communications Trends for 2024

Stern + Associates

And beyond company statements, getting your executives out there through social platforms – where messages can be more well thought-out and controlled – and perhaps media interviews and conferences can help build better public relations while aligning values with goals. Make sure you’re not left behind in the new year.

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Three Brand Lessons From CES 2022: Turning Your Conference Lemons into Lemonade

MaccaPR

Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtually. It takes a lot of money and resources to prepare for a conference like CES. What’s a marketer to do?

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Interview with Larry Kim

Critical Mention

We’re hosting webinars, courses, summits, and conferences. In the same way, a marketer should stay aware of trends, discussions, and engagement in his or her industry. The post Interview with Larry Kim appeared first on Critical Mention - Media Monitoring. One primary goal is to help marketing agencies. SCHEDULE A DEMO.

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You Know You Work In Tech PR When…

ImPRessions - Crenshaw Communications

Tech PR offers constant opportunities for jumping on news and trends. You often explain to friends and family that you need to have the ringer on your phone on because you’re waiting to hear back from a reporter about an interview. .

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

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The Best Way to Handle a Bad Media Interview

5W PR

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly. Good interview subjects will answer the question in a way that draws attention back to their brand.